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www.web-marketing-manager.it                               Milano 22-11-2012  Sala Assemblee Intesa SanPaolo, Palazzo Besa...
www.web-marketing-manager.itWeb MarketingSocial Network            Living document  Sponsored by AziendaBanca - Assicura  ...
www.web-marketing-manager.it                                                             Table of Contents1.    AM: Articl...
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Prime 4 pagine AziendaBanca 22-11-2012 roi e kpi dei social network nelle istituzioni finanziarie

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ROI e KPI dei Social Network nelle istituzioni finanziarie. Come valutare il ritorno degli investimenti e Key Performance Indicator per intraprendere consapevolmente progetti e scelte Social. Per Assicurazioni e Istituti di credito e Banche.

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Prime 4 pagine AziendaBanca 22-11-2012 roi e kpi dei social network nelle istituzioni finanziarie

  1. 1. www.web-marketing-manager.it Milano 22-11-2012 Sala Assemblee Intesa SanPaolo, Palazzo Besana, Piazza Belgioioso 1 ROI e KPI dei Social Network nelle istituzioni finanziarie.Come valutare il ritorno degli investimenti e Key Performance Indicator per intraprendere consapevolmente progetti e scelte Social ___________________________________________ Web Marketing Social Network Living document Sponsored by AziendaBanca - Assicura This document is a work-in-progress.The objective is to help readers to better understand the web and the greater online ecosystem and save time to improve your online search about Web & Social topics. The web is a key success factor for your business; AziendaBanca - Assicura offers you a quick guide to begin your online journey of discovery.Andrea Albanese - Third release November 20th 2012 Page 1of 80
  2. 2. www.web-marketing-manager.itWeb MarketingSocial Network Living document Sponsored by AziendaBanca - Assicura This document is a work-in-progress. The objective is to help readers to better understand the web and the greater online ecosystem and save time to improve your online search about Web & Social topics. The web is a key success factor for your business; AziendaBanca - Assicura offers you a quick guide to begin your online journey of discovery. Subscribe to www.web-marketing-manager.it to be always updatedAndrea Albanese - Third release November 20th 2012 Page 2of 80
  3. 3. www.web-marketing-manager.it Table of Contents1. AM: Article Marketing ............................................................................................................................... 52. ADW: Adwords ........................................................................................................................................ 103. BA: Banner Advertising ............................................................................................................................ 124. BM: Blog Management ............................................................................................................................ 145. CBM: Campaign Budget Management .................................................................................................... 156. CDBB: Customer Database Building ........................................................................................................ 167. CM: Community Management ................................................................................................................ 188. DEM: Direct Email Marketing .................................................................................................................. 229. ECO: e-commerce .................................................................................................................................... 2410. EMA: Email Marketing Automation..................................................................................................... 2511. ESU: e-Survey (online survey) .............................................................................................................. 2712. FM: Forum Management..................................................................................................................... 2813. KA: Keyword Advertising ..................................................................................................................... 2914. MWM: Mobile Web Marketing ........................................................................................................... 3015. PPP: Pay Per Performance ................................................................................................................... 3116. RM: Reputation Management ............................................................................................................. 3217. SEM: Search Engine Marketing............................................................................................................ 3418. SEO: Search Engine Optimization ........................................................................................................ 3519. SNM: Social Network Marketing ......................................................................................................... 3720. SNSM + WMSM: Social Network & Web Marketing Security Management ....................................... 3921. WAA: Web Analytics Analysis .............................................................................................................. 4022. WBI: Web Business Intelligence .......................................................................................................... 4123. WCO: Web Copywriting ....................................................................................................................... 4224. WGD: Web Graphics Designer ............................................................................................................. 4325. WGM: Web Game Marketing (Gamification) ...................................................................................... 4426. WLG: Web Lead Generation ................................................................................................................ 4627. WMI: Web Marketing Intelligence ...................................................................................................... 4828. WROI: Web Return of Investiment & KPI ............................................................................................ 4929. WUO: Web Usability Optimization ...................................................................................................... 5230. SOCIAL MEDIA MARKETING DICTIONARY: 121 Terms to Know .......................................................... 53 A ............................................................................................................................................................... 53 B ............................................................................................................................................................... 53 C ............................................................................................................................................................... 54Andrea Albanese - Third release November 20th 2012 Page 3of 80
  4. 4. www.web-marketing-manager.it D............................................................................................................................................................... 55 E ............................................................................................................................................................... 55 F ............................................................................................................................................................... 55 G............................................................................................................................................................... 56 H............................................................................................................................................................... 56 I ................................................................................................................................................................ 57 J ................................................................................................................................................................ 57 K ............................................................................................................................................................... 57 L ............................................................................................................................................................... 57 M.............................................................................................................................................................. 58 N .............................................................................................................................................................. 58 O .............................................................................................................................................................. 58 P ............................................................................................................................................................... 59 Q .............................................................................................................................................................. 59 R ............................................................................................................................................................... 59 S ............................................................................................................................................................... 60 T ............................................................................................................................................................... 60 U .............................................................................................................................................................. 61 V ............................................................................................................................................................... 61 W ............................................................................................................................................................. 62 Y ............................................................................................................................................................... 62 Z ............................................................................................................................................................... 6231. Online Marketing Glossary .................................................................................................................. 63 a. Key Lead Generation Terms ................................................................................................................ 63 b. Landing Page Terms ............................................................................................................................. 64 c. Email Marketing Terms........................................................................................................................ 66 d. Blogging & SEO Terms ......................................................................................................................... 69 e. Web Marketing Automation Terms..................................................................................................... 75 f. Mobile Marketing Terms ..................................................................................................................... 77Andrea Albanese - Third release November 20th 2012 Page 4of 80

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