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© Simcom Global Trade Solutions
S.W.O.T. Analysis
• Products
• Pricing
• Costs
• Profitability
• Performance
• Quality
• P...
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SWOT Analysis

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A useful tool for any business aimed at assessing Strengths, Weaknesses, Opportunities and Threats in order to develop the best possible strategy and path to success. Useful for a business overall but also for specific projects and for individuals wanting to reflect on their present and future.

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SWOT Analysis

  1. 1. © Simcom Global Trade Solutions S.W.O.T. Analysis • Products • Pricing • Costs • Profitability • Performance • Quality • People • Skills • Adaptability • Brands • Services • Reputation • Processes • Infrastructure Strengths • What are you good at ? • What skills and experience do you have ? • What is your unique selling proposition (USP) ? • Etc. Weaknesses • Can you improve your processes ? • What important skills are you missing ? • What makes you less competitive than others ? • Etc. Opportunities • Are there any interesting market trends ? • Are there gaps in the market ? • Can you spot untapped demand ? • Etc. Threats • What are your competitors doing ? • Are compliance requirements changing ? • Are there changes in technology ? • Etc. InternalEnvironmentExternalEnvironment • Markets • Sectors • Audience • Fashion • Seasonality • Trends • Competition • Economics • Politics • Society • Culture • Technology • Environment • Media • Law Can you turn Weaknesses into Strengths ? Can you turn Threats into Opportunities ? Can you match Opportunities with Strengths ? Ensure your Weaknesses don’t increase your exposure to Threats
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A useful tool for any business aimed at assessing Strengths, Weaknesses, Opportunities and Threats in order to develop the best possible strategy and path to success. Useful for a business overall but also for specific projects and for individuals wanting to reflect on their present and future.

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