A useful tool for any business aimed at assessing Strengths, Weaknesses, Opportunities and Threats in order to develop the best possible strategy and path to success. Useful for a business overall but also for specific projects and for individuals wanting to reflect on their present and future.

1. © Simcom Global Trade Solutions
S.W.O.T. Analysis
• Products
• Pricing
• Costs
• Profitability
• Performance
• Quality
• People
• Skills
• Adaptability
• Brands
• Services
• Reputation
• Processes
• Infrastructure
Strengths
• What are you good at ?
• What skills and experience do you have ?
• What is your unique selling proposition
(USP) ?
• Etc.
Weaknesses
• Can you improve your processes ?
• What important skills are you missing ?
• What makes you less competitive than
others ?
• Etc.
Opportunities
• Are there any interesting market trends ?
• Are there gaps in the market ?
• Can you spot untapped demand ?
• Etc.
Threats
• What are your competitors doing ?
• Are compliance requirements changing ?
• Are there changes in technology ?
• Etc.
InternalEnvironmentExternalEnvironment
• Markets
• Sectors
• Audience
• Fashion
• Seasonality
• Trends
• Competition
• Economics
• Politics
• Society
• Culture
• Technology
• Environment
• Media
• Law
Can you turn
Weaknesses into
Strengths ?
Can you turn
Threats into
Opportunities ?
Can you match Opportunities with Strengths ?
Ensure your Weaknesses don’t increase
your exposure to Threats