A simple guide to what should be included in a high quality business plan.

1. Page 1 - What’s in a high quality Business Plan? by Andrea Comastri ©Simcom Global Trade Solutions
What’s in a high quality Business Plan?
The Business
1. Business name
2. Trading name(s)
3. Business structure
4. ABN, ACN, GST
5. Business location and registered office
6. Date established
7. Domain names
8. Licences & permits
9. Business purpose
10. Business size
11. Mission and Vision statements
12. Goals/objectives
Management & ownership
1. Business owner(s)
2. Relevant owner experience
3. Details of management & ownership experience
4. Organisation chart
Key personnel
1. Current staff
2. Required staff
3. Recruitment options
4. Training programs
5. Skill retention strategies
Product/services
1. Product/services
2. Market position
3. Unique selling position
4. Anticipated demand
5. Pricing strategy
6. Value to customer
7. Growth potential
The Market
1. Target market
2. Marketing strategy
3. Market research
4. Environmental/industry analysis
5. Customer demographics
6. Key customers
7. Customer management

2. Page 2 - What’s in a high quality Business Plan? by Andrea Comastri ©Simcom Global Trade Solutions
Competitors
1. Main Competitors
2. Potential Competitors
3. Barriers to entry
S.W.O.T. analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
Finances
1. Financial objectives
2. Finance required
3. Start-up costs
4. Balance sheet
5. Profit & loss forecast
6. Expected cash flow
7. Break-even analysis
Advertising & sales
1. Sales and marketing objectives
2. Advertising and promotional strategy
3. Sales and distribution channels table
Operations
1. Production process
2. Suppliers
3. Plant and equipment
4. Inventory
5. Technology
6. Trading hours
7. Communication channels
8. Payment types accepted
9. Credit policy
10. Warranties & refunds
11. Quality control
12. Memberships and affiliations
Insurances, Legal Considerations and Risk Management
1. Workers compensation
2. Public liability insurance
3. Professional indemnity
4. Product liability
5. Business assets
6. Business revenue
7. Other insurances
8. Legal considerations for the business
9. Codes of Practice

3. Page 3 - What’s in a high quality Business Plan? by Andrea Comastri ©Simcom Global Trade Solutions
10. Risk Management
Innovation
1. Research & development (R&D)/ innovation activities
2. Intellectual property strategy
Sustainability plan
1. Environmental/ resource impacts
2. Community impact and engagement
3. Risks/constraints