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Transforming Society: Class Discusses Impact of Technology

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AndreaGenevieve Michnik
AndreaGenevieve Michnik

This document discusses how generations and society are transforming due to technology. It notes that younger generations live in both the real world and digital world, while security is a larger concern for older generations. Younger people's digital footprints can impact their careers, and technologies like social media and mobile are changing how people organize and engage in activism. The rise of social businesses also shows how marketing is adapting to a more socially conscious society.

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BDMM 4336 Society and the Web Transforming Society Class 10 Fall 2011 @AndreaGenevieve andream@stedwards.edu
BDMM 4336 It’s a Generation Thing Transforming Society Class 10 Fall 2011 • Boomers live in the real world, we live in the real and digital world • Security is a larger concern to older gens • Technology= power @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Concerns Transforming Society Identity Class 10 Privacy Fall 2011 Security @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Buying Power • Who wears the pants in the house? • Who is the real consumer? Transforming Society Class 10 Fall 2011 @AndreaGenevieve andream@stedwards.edu Source: Marketing Charts
BDMM 4336 Cyberbullying Transforming Society • Obsession with celebrities and 15 min of fame Class 10 • Parents aren't to blame Fall 2011 • Impossible to monitor 24/7 behavior online Source: CBS News Video @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Parents of Tomorrow Transforming Society • Better at raising children • Travel more Class 10 • Open to new ideas Fall 2011 • Embrace technology • Use tech in all life stages • Ex: the rise of the Mommy Blogger @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Digital Footprint Transforming • Your info is out Society there • HR people look at it Class 10 • Its only going to Fall 2011 grow as you get older • Persistence, Replicabilty, searcabilty, scalabilty, delocatabilty • GOOGLE Yourself regularly @AndreaGenevieve Source: slideshare andream@stedwards.edu presentation
BDMM 4336 Facebook’s Timeline Transforming Society Class 10 Fall 2011 Lifestreaming @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Technology and Democracy Transforming Society Class 10 Fall 2011 • The Net Gen isn’t passive • Can’t talk “at” Gen Y • Grassroots approach • Active citizenship @AndreaGenevieve • Transparency is essentials andream@stedwards.edu • Scandals are the norm
BDMM 4336 Obama’s Perfect Tech Storm Transforming Society • Used tactics to support 8 Net Gen norms : Class 10 Community Fall 2011 Personalization Sharing Conversation Innovation Collaboration @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Why Obama Won Transforming • Email marketing Society • First real 2-way technology campaign • Personal connection Class 10 • Evangelists spread the message for him Fall 2011 • Start of Gov 2.0 Black Eyes Peas video Our political system will never be the same. @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Gov 2.0 Transforming uses the technology and innovation of Web 2.0 Society to address the needs of government. The bottom line: Entrepreneurs are creating Class 10 online businesses that make the Fall 2011 government more transparent, efficient, and responsive. http://gov20.govfresh.com/ • Gov 2.0 Summit, Gov 2.0 Expo • Microsoft guides Follow @digiphile Source: @AndreaGenevieve Open Government Partnership Video andream@stedwards.edu
BDMM 4336 Making the World Better Transforming Society Take action for those who come after us. Class 10 Fall 2011 Sadly, we inherited a mess. (poverty, obesity, recession, global warming, sustainability, health care) @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Pre-Internet Activism Transforming • Fax machines Society • Flyers • Posters Class 10 • 1 800 numbers Fall 2011 • Cold calling • Direct mail • Community events @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Organizing with technology Transforming Society • Organize with the click of a button • Meetup.com • Volunteer.org Class 10 Fall 2011 • Facebook • Flash mobs • Your largest asset to communicators is your network @AndreaGenevieve andream@stedwards.edu
BDMM 4336 College Students Transforming Society • MTV Fight For Your Rights • % of Gen Y Volunteer in college Class 10 • We believe its an obligation Fall 2011 Source: MTV Fight For Your Rights Commercial @AndreaGenevieve andream@stedwards.edu
BDMM 4336 What does this mean for marketing? Transforming Society • Rise of the social conscious business • Get What you give example Class 10 • Groupon G- Team Charity Fall 2011 • Give As You Get • Charity Water campaigns • Bre.ad • Toms Shoes • Social Good Conference • It’s a movement, Publicyte article @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Transforming Society Class 10 Fall 2011 @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Moving Forward Transforming • Get involved early on Society • Build social good from the beginning • Always think of the 8 norms Class 10 • No more PR for PR’s sake Fall 2011 • Future Gen’s are poised to change the world • Is technology changing the way we think? Or is the way we think changing technology? Think about it. @AndreaGenevieve andream@stedwards.edu

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Transforming Society: Class Discusses Impact of Technology

  • 1. BDMM 4336 Society and the Web Transforming Society Class 10 Fall 2011 @AndreaGenevieve andream@stedwards.edu
  • 2. BDMM 4336 It’s a Generation Thing Transforming Society Class 10 Fall 2011 • Boomers live in the real world, we live in the real and digital world • Security is a larger concern to older gens • Technology= power @AndreaGenevieve andream@stedwards.edu
  • 3. BDMM 4336 Concerns Transforming Society Identity Class 10 Privacy Fall 2011 Security @AndreaGenevieve andream@stedwards.edu
  • 4. BDMM 4336 Buying Power • Who wears the pants in the house? • Who is the real consumer? Transforming Society Class 10 Fall 2011 @AndreaGenevieve andream@stedwards.edu Source: Marketing Charts
  • 5. BDMM 4336 Cyberbullying Transforming Society • Obsession with celebrities and 15 min of fame Class 10 • Parents aren't to blame Fall 2011 • Impossible to monitor 24/7 behavior online Source: CBS News Video @AndreaGenevieve andream@stedwards.edu
  • 6. BDMM 4336 Parents of Tomorrow Transforming Society • Better at raising children • Travel more Class 10 • Open to new ideas Fall 2011 • Embrace technology • Use tech in all life stages • Ex: the rise of the Mommy Blogger @AndreaGenevieve andream@stedwards.edu
  • 7. BDMM 4336 Digital Footprint Transforming • Your info is out Society there • HR people look at it Class 10 • Its only going to Fall 2011 grow as you get older • Persistence, Replicabilty, searcabilty, scalabilty, delocatabilty • GOOGLE Yourself regularly @AndreaGenevieve Source: slideshare andream@stedwards.edu presentation
  • 8. BDMM 4336 Facebook’s Timeline Transforming Society Class 10 Fall 2011 Lifestreaming @AndreaGenevieve andream@stedwards.edu
  • 9. BDMM 4336 Technology and Democracy Transforming Society Class 10 Fall 2011 • The Net Gen isn’t passive • Can’t talk “at” Gen Y • Grassroots approach • Active citizenship @AndreaGenevieve • Transparency is essentials andream@stedwards.edu • Scandals are the norm
  • 10. BDMM 4336 Obama’s Perfect Tech Storm Transforming Society • Used tactics to support 8 Net Gen norms : Class 10 Community Fall 2011 Personalization Sharing Conversation Innovation Collaboration @AndreaGenevieve andream@stedwards.edu
  • 11. BDMM 4336 Why Obama Won Transforming • Email marketing Society • First real 2-way technology campaign • Personal connection Class 10 • Evangelists spread the message for him Fall 2011 • Start of Gov 2.0 Black Eyes Peas video Our political system will never be the same. @AndreaGenevieve andream@stedwards.edu
  • 12. BDMM 4336 Gov 2.0 Transforming uses the technology and innovation of Web 2.0 Society to address the needs of government. The bottom line: Entrepreneurs are creating Class 10 online businesses that make the Fall 2011 government more transparent, efficient, and responsive. http://gov20.govfresh.com/ • Gov 2.0 Summit, Gov 2.0 Expo • Microsoft guides Follow @digiphile Source: @AndreaGenevieve Open Government Partnership Video andream@stedwards.edu
  • 13. BDMM 4336 Making the World Better Transforming Society Take action for those who come after us. Class 10 Fall 2011 Sadly, we inherited a mess. (poverty, obesity, recession, global warming, sustainability, health care) @AndreaGenevieve andream@stedwards.edu
  • 14. BDMM 4336 Pre-Internet Activism Transforming • Fax machines Society • Flyers • Posters Class 10 • 1 800 numbers Fall 2011 • Cold calling • Direct mail • Community events @AndreaGenevieve andream@stedwards.edu
  • 15. BDMM 4336 Organizing with technology Transforming Society • Organize with the click of a button • Meetup.com • Volunteer.org Class 10 Fall 2011 • Facebook • Flash mobs • Your largest asset to communicators is your network @AndreaGenevieve andream@stedwards.edu
  • 16. BDMM 4336 College Students Transforming Society • MTV Fight For Your Rights • % of Gen Y Volunteer in college Class 10 • We believe its an obligation Fall 2011 Source: MTV Fight For Your Rights Commercial @AndreaGenevieve andream@stedwards.edu
  • 17. BDMM 4336 What does this mean for marketing? Transforming Society • Rise of the social conscious business • Get What you give example Class 10 • Groupon G- Team Charity Fall 2011 • Give As You Get • Charity Water campaigns • Bre.ad • Toms Shoes • Social Good Conference • It’s a movement, Publicyte article @AndreaGenevieve andream@stedwards.edu
  • 18. BDMM 4336 Transforming Society Class 10 Fall 2011 @AndreaGenevieve andream@stedwards.edu
  • 19. BDMM 4336 Moving Forward Transforming • Get involved early on Society • Build social good from the beginning • Always think of the 8 norms Class 10 • No more PR for PR’s sake Fall 2011 • Future Gen’s are poised to change the world • Is technology changing the way we think? Or is the way we think changing technology? Think about it. @AndreaGenevieve andream@stedwards.edu