15 Twitter Marketing and Engagement Tips for Small Businesses and Startups - by Internet Marketing Virtual Assistant

15Twitter Marketing
and Engagement
By Andrea Kalli

Entrepreneurs and
business owners are
always on the
lookout new and
improved ways to
reach potential
customers.
www.virtualassist.net

but how can
you best
achieve this
using
Twitter?

A vital aspect of Twitter and other
social media marketing initiatives
that you need to keep in mind is that
you can’t simply use these mediums
to sell, sell, sell.

2. Bring your
personality to your
unique brand.

The essence of social media is
the person-to-person connection
it provides, and letting your
followers see your personality
goes a long way in promoting
your business and brand.

Twitter users want to engage
with other individuals based on
commonalities at the personal
level.

3. Put a face on your
Twitter business
account.

By adding a photo of you
and/or your staff instead of
simply using a business logo
or more generic avatar,

you let other Twitter users
see that they’re connecting
with flesh and blood,

4. Personalize your account
even further by customizing
your background.

There are some great Twitter
tools available that will let
you incorporate photos,

your logo and other tidbits to make
your background and your business
stand out from the crowd.

5. Take full advantage
of Twitter directories.

List your startup or
small business on
directories such as
WeFollow and
Twellow using
categories that are
relevant to your
product or niche.

This not only puts your
brand out there so that
other users can find you, it
also lets you locate
potential networking
opportunities.

6. Integrate all of your
social media accounts.

Connect your business
Facebook page and LinkedIn
profile with your Twitter
account, so that your content is
up-to-date on all three
platforms.

This is a tremendous time saver; you
can use one of the many Twitter
dashboard tools to synchronize
status updates, tweets and links so
that all your friends and followers
have access to your latest offerings.

7. Utilize the latest
Twitter business
resources.

Take advantage of the Twitter
for Business resource guide to
help you get the most from this
form of social media
marketing.

It covers everything a small business
owner needs to know, from Twitter
basics and optimization to advertising
your business effectively.

For a small business
owner, building a Twitter
network can seem like a
daunting task, but don’t
get overwhelmed.

Start off by following
people and businesses
you know.

These can include those in
your immediate
geographic area, and/or
in your particular niche or
industry.

9. Expand your
network with the right
marketing tools.

Twitter tools such as
TweetAdder let you search for
users using relevant keywords
in their profiles.

Expanding your network is an
ongoing process, and to do so
successfully, you need to find out
who’s talking about topics that
pertain to your industry or niche.

You can then use the
same tool to take care of
scheduling your tweets
throughout the day.

11. Locate and engage
the right followers.

Finding the
influencers in your
niche is critical to
make the greatest
impact.

Use third-party tools such as
Followerwonk and Topsy to
search out and find users who
make the biggest contribution to
topics in your niche, and then
engage those users.

Connecting with the right people
can put your brand where you
want it; in the spotlight.

12. Provide useful
solutions to your followers.

You can search out tweets containing
questions or problems that customers
want answers to, and respond with
resources or links that directly
address their needs.

This enhances the credibility of your
brand as a go-to for answers.

13. Tweet news and
useful tips.

Make every tweet count for your customers
and potential customers by giving them
something they can sink their teeth into.

Staying on top of the latest buzz in your
industry or niche means you always have
something of value to share, so utilize relevant
newsfeeds and blogs to your advantage.

14. Ensure that all of
your followers are
receiving your tweets.

If you usually use @reply to tweet
a particular follower, your tweet
is only reaching that individual
and the followers you have in
common.

To make the biggest impact
with every tweet, simply add a
single character before @reply,
such as ‘, @reply, ‘ and almost
magically, that tweet is sent to
all of your followers.

15. Extend your reach
with hashtags.

If you want to engage as many
Twitter users as possible with your
tweets, simply add # at the start of
each of your tweets, and you
effectively link it to every other
tweet on the same topic.

This means that more of
your potential customers
can view what you’re
saying whenever they do a
search on a topic that
relates to your business or
niche.

Let’s Get Strategic About Marketing!
Andrea Kalli – Internet Marketing Specialist

15 Twitter Marketing and Engagement Tips for Small Businesses and Startups - by Internet Marketing Virtual Assistant

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