5 Ways Repurposed Content is More Tempting than a Cinnabon - by Internet Marketing Virtual Assistant, Andrea Kalli. Visit www.virtualassist.net Social Media Virtual Assistant Content Marketing Virtual Assistant

1. Ways Repurposed
Content is More
Tempting than
By Andrea Kalli

3. Oh brilliant genius! Yeah … I’m
talking to YOU. You are rockin’
your content. And I’m so
proud of you.

4. But let’s talk
about getting
more bang for
your buck.

8. How would you like to post a really
cool video to your site or – even better –
create your own channel and post your
videos to YouTube to be found by a
huge audience?

9. Or, maybe you
could make a
fantastic slideshow
and post it to a high
traffic site like
SlideShare?

11. Doesn’t having
all of that
content out there
sound exciting?

12. It just makes sense to put yourself
into the many places that people go
to find content.

16. Repurpose
old content
into new
formats!

17. Simply take your old content and
“repurpose” it into new formats; formats
that allow you to generate fresh interest
without the hassle of finding new stuff to
create content about.

18. Simply by finding new forms
of expression for content you’ve
already created, taking it to
video, audio, and slideshows
for example, you can really
boost the impact of your
content, while not forcing
yourself to come up with a
bunch of fresh ideas.

19. Video repurposing

21. Since video is one of the
most powerful
marketing tools
available, and because
of its incredible
popularity, video
repurposing may
be the most
cost-effective means of
using existing content.

22. Plus, the audience is
huge, with YouTube
alone having billions of
viewers every day.

23. Other wonderful places to
post your videos include the
popular social media sites.

24. Audio repurposing

25. create a series of audio
presentations from a
popular series of blog
posts you’ve already
written.

26. Post these
directly to your
website, or use
them as a
freebie to help
build your list.

27. If it’s an ongoing series, consider
turning it into a podcast that can be
published to places like iTunes…
which offers fantastic
visibility opportunities.

28. Slideshow repurposing

29. By re-formatting
and importing
your blog text into
PowerPoint,
you’ve created a
powerful slideshow
presentation for
your audience.

30. And if you format the
Word document properly,
it’s a snap to create a
presentation from it by
inserting slides from a
Word outline.

31. Tip: H1 tags in Word
become the title of a
new slide, so wherever
you want a new slide
to start in PowerPoint
make sure you’ve given
the text an H1 tag in
Word first.

33. If you spend the time to create a
visually interesting presentation
with plenty of graphics, it’s an
easy transition to take it to the
next level to a video
and voiceover.

34. You can save yourself a lot of
time if you think with the video
as the end product instead of
an afterthought, even if step one
is just the presentation.

35. As SlideShare is now owned by
LinkedIn, you can expect some great
integration features between the two to
be coming along soon.

36. eBook repurposing

37. Where you again use a
series of existing posts and,
with some new formatting,
create a brand
new eBook to be used as
a freebie – or to sell as a
revenue generating
product!

38. There’s nothing
quite like
“author” status
to boost your
credibility on a
subject.

39. Article marketing repurposing

40. By removing internal and external
links from your longer expert blog
posts, you can create a series of articles
for the article publishing sites.
Think “exposure”.

41. This will build your reputation and
greatly enhance your presence as
an expert in your niche and topic.

42. One of my
favorite sayings is,
“Don’t Re-create.
Repurpose and Reuse.”

43. When you choose alternative
methods of expression for existing
content you can broaden your
audience without the massive
time-suck that creating
new content can cause.

44. If you are outsourcing your content
writing to a ghostwriter or
copywriter, you can save money by
simply reusing the content you’ve
already paid for in new and
exciting ways.

45. You can increase the power of
the information you’ve worked
so hard to offer your audience
with new, more impactful
presentation methods.

47. The Benefits of
Content Repurposing

48. When you repurpose content,
you are able to …

49. …spread your existing content over
diverse media, showing you how one
piece of content can become Many!

50. TAKE

51. Transform your content into
one big happy family that
works together to
create a greater
sphere of influence.

53. Re-Purpose Text to: Blog Posts –
to- Social Media posts -to- Articles –
to – Audios - to- EBooks -to- Reports –
to – Presentations - to- Video –
to Email – to Newsletters.

54. Broaden
your
audience
and bring
more traffic
to your
website.

55. Keep your content fresh and
interesting to the search engines,
again improving traffic flow.

56. Save time, energy, and money by
reusing content you have
already created.

57. The benefits
of using
repurposed
content are
many, and
manifest.

58. As the saying goes,
“Everything old is new again.”

59. So it goes for repurposing your content;
creating new energy and new interest
without having to burn old brain cells.

60. Content repurposing is a
strong element in any
content marketing plan.

62. Let’s Get Strategic About Marketing!
Andrea Kalli – Online Internet Marketing Services
www.virtualassist.net