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Presented by:
Paula Merchant,Andrea Kwamya,
Yu Wang & Nurbek Aizharykov
Corporate Social Responsibility
Viacom| MTV Presentation - Fall 2016
Viacom| MTV Presentation - Fall 2016
“Over 50 Initiatives”
Education Health &
Wellness
Environment CitizenshipEmployee
Engagement
“The Numbers”
Viacom| MTV Presentation - Fall 2016
The first mission of MTV is to
entertain, but when it can be
wedded with pro-social and
activism, it can be a lot more
powerful.
-Stephan Friedman,
MTV President 2014
“
”
The Shift
Look Different
Rock the Vote
A Fine Line
Staying Alive Foundation
Half of Us
Agentes de Cambio
MTV Breaks
Exit Campaign
Staying Alive
It Gets Better
Building
Inclusive
Societies
Look Different Campaign
Objective
Target Audience
Results
We are doing a disservice if we
don’t at least ask the question ‘Is
there a pro-social angle that can
enrich the connection we have
with our audience?’
-Stephan Friedman,
MTV President 2014
“
”
Core
Business
Benefits
Questions?

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Viacom| MTV Presentation - Fall 2016