2. Engagement Boost Cheat Sheets 2
Hey you!
Is your brand stuck in a social rut? Are you feeling a little burned out? If
your engagement numbers need a lift and you’re fresh out of ideas, this
Engagement Boost Cheat Sheet Pack is for you.
We’ve organized our engagement boost tips by network (Facebook,
Instagram, and Twitter), and included enough so you can try something new
every single day of your workweek! Believe me: a little experimentation can
work wonders.
Enjoy!
@LLHitz
Content Marketing Producer
Simply Measured
LUCY HITZ
3. Facebook Engagement Boost Cheat Sheet 3
Smart social marketers get people to
look at their brand or product in a new
way. You don’t need to release a new
product (like, say, a cruise ship) to do
this. Try building a campaign or set
of posts around a minor or forgotten
brand feature by looking at it from a
different angle.
1. DEBUT SOMETHING. ANYTHING
ENGAGEMENT BOOST CHEAT SHEET
4. Facebook Engagement Boost Cheat Sheet 4
People love sharing their opinions,
especially about brands they care about.
This is why brand posts that ask questions
tend to drive a lot of engagement. Ask
a brand-related question and get the
conversation started. Be sure to respond
to the comments you receive. This will
generate greater buzz and make fans
more likely to engage with your brand
again in the future.
2. ASK A QUESTION
3. INCLUDE A VIDEO
It doesn’t have to be complicated,
it doesn’t have to be fancy, but all
recent studies agree that posting
native Facebook videos is a major
engagement booster for brands.
FACEBOOK ENGAGEMENT BOOST
5. Facebook Engagement Boost Cheat Sheet 5
Creating and posting humorous, brand-
related, audience-targeted memes is a
great way to provide your fans with new
content, without using a ton of resources.
4. MEME IT UP
5. GIVE (BRAND-APPROPRIATE) TIPS
Provide your Facebook fans with real
value by offering a short piece of
advice, along with an image and link
to your blog. This is a reliable method
of driving traffic to your site, as well as
boosting your Facebook engagement.
FACEBOOK ENGAGEMENT BOOST
6. Instagram Engagement Boost Cheat Sheet 6
Don’t be afraid to make people scratch
their heads a little bit. Oftentimes,
nonsensical whimsy is what entices
Instagram users to engage and,
perhaps most importantly, keeps your
brand top-of-mind.
1. WTF MARKETING
ENGAGEMENT BOOST CHEAT SHEET
7. Instagram Engagement Boost Cheat Sheet 7
Choose a good-looking photo of an icon
who will resonate with your audience.
This never fails to please on Instagram.
2. BIRTHDAY. IT’S YOUR BIRTHDAY
3. INCENTIVIZED USER-GENERATED CONTENT
Offeraprizeforthebestphotoorvideo
using a hashtag of your choosing.
You’ll gain content to use in the weeks
to come, connect with participants
in a meaningful way, and come to
understand your Instagram audience
better, too.
INSTAGRAM ENGAGEMENT BOOST
8. Instagram Engagement Boost Cheat Sheet 8
Whether you sell Frosty’s or car parts,
there is something worth Instagramming
in your brand’s arsenal. We promise.
Today, try posting a photo of a product
in a compelling way. Pair it with a playful
caption for serious social success.
4. BELIEVE IN YOUR PRODUCT
5. HASHTAGS FOR DISCOVERY
Using the right hashtags can get
you discovered by Instagram users
who you want as members of your
social audience. Today, use at least
five hashtags in your Instagram
post. A combination of specific, like
#emiratesairline, and broad, like
#travel, is ideal. This method will cast
a wide net for potential discovery, yet
keep attention focused on your brand.
INSTAGRAM ENGAGEMENT BOOST
9. Twitter Engagement Boost Cheat Sheet 9
Twitter is a great place to give people
truly useful information. It establishes
your brand as a knowledgeable
authority on whichever industry you’re
in. Providing real value in this way
might even keep your brand safe when
users periodically trim down the list
of who they follow. Today, tweet out
a piece of information that you think
will interest your target audience. Of
course, pair with visual collateral.
1. TEACH SOMETHING
ENGAGEMENT BOOST CHEAT SHEET
10. Twitter Engagement Boost Cheat Sheet 10
This doesn’t necessarily mean creating new
visual content, but it does mean using the
collateral you do have creatively, and doing
so with a quick turnaround to fully ride the
trend wave for maximum engagement.
Today, choose a trending hashtag and
build a tweet or two around it.
2. LEVERAGE A POPULAR HASHTAG
3. BUTT INTO THE CONVERSATION
Get involved, especially if people are saying nice things about your brand.
Don’t leave ‘em hanging! This encourages a healthily engaged Twitter
community, and gives your brand real personality. Today, make it a goal to
respond to twenty people who have mentioned your brand.
TWITTER ENGAGEMENT BOOST
11. Twitter Engagement Boost Cheat Sheet 11
Like this sassy yet genial interaction between Taco Bell and rapper Mac Miller,
throw a little shade at a celeb today (but not too much). If done right, this is a
great way to drive hype on Twitter and generate massive engagement.
4. SASS IT UP
5. TRY THE COUNTDOWN FORMAT
Even if it’s just a build-up to your
regularly scheduled weekly podcast,
employ the countdown method a
week in advance to stir up some extra
interest on Twitter.
TWITTER ENGAGEMENT BOOST
