Social Media and Employer Branding
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The document discusses Achievers' social recruiting efforts, including using social media platforms like LinkedIn, Facebook, and Twitter to advertise jobs and broadcast their employer brand. It outlines how social recruiting helped Achievers address issues like having a limited brand in San Francisco and reaching remote hires. Metrics are provided showing increased traffic to Achievers' social media pages and positive Glassdoor reviews from employees. Future plans include scaling social recruiting for growth, localizing their brand, going mobile, staying relevant, and constantly evolving their employer brand strategy.
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Social Media and Employer Branding
- 1. Social Recruiting at Achievers
- 2. Introductions: Kate Pope Andrea Webb Employee Success (HR) Corporate Recruiter Business Partner Achievers Achievers AndreaW@achievers.com kate@achievers.com
- 3. A company’s Employer Brand Reputation directly impacts its ability to attract and retain top talent
- 4. If you don’t manage your employer brand, then someone else will write the story for you.
- 6. Achievers Goes Social- Jobvite LinkedIn email Twitter Facebook
- 7. Publisher • Broadcast a Jobvite to Facebook, LinkedIn, and/or Twitter by updating your status. – Jobvite will automatically generate a unique, trackable link for each post.
- 8. But We Needed to Fix a Few Things… 1 We had a limited brand in San Francisco 2 We needed to reach remote hires 3 We wanted to connect people to our culture
- 12. @AchieversHQ
- 13. @Achievers
- 16. Your employees are your brand!
- 17. Your employees are your brand!
- 18. How to get your employees involved! Social Media Teams: Instagram Ambassadors
- 19. Traffic! Traffic! Traffic! 1) Unique visitors: • Increased +120% from Twitter last quarter • Increased +220% from Facebook last quarter 2) Followers on Instagram - 150+ 3) Glassdoor • Employee satisfaction rating of 4.1 or “Very satisfied”
- 20. Action Plan 1)Scale for growth 2)Be Mobile 3)Brand Evolution 4)Localize the brand 5)Stay relevantWhat’s Next?
- 21. • Scale for Growth • Localize the brand • Go Mobile • Stay relevant and transparent • Constant Evolution
Editor's Notes
- Thank you for joining us tonight. Its always incredible to meet with professionals who care about the same topics that we do. Additionally its great when we can give outsiders an opportunity to see inside our world. My name is Kate Pope and I manage the recruitment team here at Achievers. I have been with Achievers for 3.5 years and built the recruitment team to where we are now. On average we do about 30 hires a quarter across Canada and the US. Recently in the UK where we are in the midst of expanding to next. We have 3 brilliant recruiters that work on the team. Andrea is one of them. Andrea spends about 50% of her time recruiting on open positions but the additional 50% of her time is spent on our recruitment programs. Internal hiring, co0-op and intern hiring, and naturally social media. To piggie back on what Jeff mentioned, I am going to run us through who Achievers is, how we started using social media in our recruitment efforts, and then I will toss it over to Andrea to run out the specifics of our efforts to date.