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The Internet of Things
TOMORROW Starts Here

Autonomous Vehicles

© 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

1
Source: christian-foerg.de, 2009
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

2
Average Car Cost/ Mile
by Annual Mileage [US$]
5,000

55

$1.98

10,000

$1.20

Average

$0.98

15,000

38

$0.94

20,000
25,000

$0.81
$0.73

Source: AAA, Cisco Connected Vehicle, 2013
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

3
Urban Congestion:
11%-13% Time Wasted

Parking Search:
7%-21% of Urban Traffic

Traffic Light Stops:
10%-17% of Urban Fuel

1 Liter / 100 km Car

Source: VDA Annual Report, TTI, VTPI, Cisco IBSG 2011
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

4
Driving a car

Walking
2.24

2.73

2nd highest expense (12%)

Rail
Mean preference rank,
where 1 is most preferred

Bus
4.09

4.34
Bike

Source: Millennials & Mobility, APTA 2013
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

5
Personal Transportation

…But What is the Next Big Thing?
Mass Transportation

Source: christian-foerg.de ,Cisco IBSG Automotive 2011
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

6
Consumers Trust Driverless Cars
of consumers, globally, trust driverless
cars—even more so in emerging markets

57%

Would Ride Driverless
Would Let Kids Ride Driverless
Brazil

India
China
USA
Russia

95%
92%
86%
69%
70%
53%
60%
48%
57%
36%

Canada

France
UK
Germany
Japan

52%
36%
45%
37%
45%
39%
37%
31%
28%
27%

Source: Cisco Systems, 2013
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

7
Running Transportation on
Networked Information

Transportation Services Delivered by Technology
Safety and
Security

Operational
Efficiency

Travel
Experience

Revenue
Generation

Source: Cisco IBSG Automotive, 2011
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

8
Integrate…

Transform…

Develop

Source

Make

Sell

Deliver

Service

Vehicle
Energy
Service Provider

Connect…
Infrastructure
ITS

New Services

…

Source: Cisco IBSG Automotive 2011
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

9
Internet of Cars
Service Providers
 B2C: Navi, Traffic, Weather,
Parking, Infotainment, etc.
 B2B/G: “Apple on Wheels” ,
LBS, UBI, Big Data, etc.

Vehicle User
$ 550
$160

 Lower insurance
 Lower operation cost
 Less time stuck in
traffic, more productivity

Show me the Money!

Auto OEM/OES
 Lower service/warranty costs
 New profit pools
 Architectural savings

Society

$300
$420

 Fewer crashes
 Lower traffic/road/toll
operation costs
 CO2 reduction

Benefits per vehicle, per year
Source: Cisco IBSG Automotive and Economics Practices, 2011
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

10
Source: Autonomous Cars – Self –Driving: The New Automotive Paradigm, Morgan Stanley Research,, 2013
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

11
Transportation & Communication Cost
(Percent of Personal Income)

Passenger Vehicle Stock
(Millions)
1,750

Mexico

42%

China

43%

Thailand
India

59%

54%

Brazil
United States

Reduce Cost to
World Average of 24%

50%

58%
12%

750

Japan

14%

Italy

15%

France

15%

Germany

15%

United Kingdom

17%

13%
Emerging Markets
Mature Markets

Today

2020

Source: EIU Data, Cisco IBSG Automotive 2010
© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

12
Thank you.

© 2013 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

13

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CES 2014 - Autonomous Connected Vehicles

  • 1. The Internet of Things TOMORROW Starts Here Autonomous Vehicles © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2. Source: christian-foerg.de, 2009 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3. Average Car Cost/ Mile by Annual Mileage [US$] 5,000 55 $1.98 10,000 $1.20 Average $0.98 15,000 38 $0.94 20,000 25,000 $0.81 $0.73 Source: AAA, Cisco Connected Vehicle, 2013 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  • 4. Urban Congestion: 11%-13% Time Wasted Parking Search: 7%-21% of Urban Traffic Traffic Light Stops: 10%-17% of Urban Fuel 1 Liter / 100 km Car Source: VDA Annual Report, TTI, VTPI, Cisco IBSG 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. Driving a car Walking 2.24 2.73 2nd highest expense (12%) Rail Mean preference rank, where 1 is most preferred Bus 4.09 4.34 Bike Source: Millennials & Mobility, APTA 2013 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  • 6. Personal Transportation …But What is the Next Big Thing? Mass Transportation Source: christian-foerg.de ,Cisco IBSG Automotive 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7. Consumers Trust Driverless Cars of consumers, globally, trust driverless cars—even more so in emerging markets 57% Would Ride Driverless Would Let Kids Ride Driverless Brazil India China USA Russia 95% 92% 86% 69% 70% 53% 60% 48% 57% 36% Canada France UK Germany Japan 52% 36% 45% 37% 45% 39% 37% 31% 28% 27% Source: Cisco Systems, 2013 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8. Running Transportation on Networked Information Transportation Services Delivered by Technology Safety and Security Operational Efficiency Travel Experience Revenue Generation Source: Cisco IBSG Automotive, 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 9. Integrate… Transform… Develop Source Make Sell Deliver Service Vehicle Energy Service Provider Connect… Infrastructure ITS New Services … Source: Cisco IBSG Automotive 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • 10. Internet of Cars Service Providers  B2C: Navi, Traffic, Weather, Parking, Infotainment, etc.  B2B/G: “Apple on Wheels” , LBS, UBI, Big Data, etc. Vehicle User $ 550 $160  Lower insurance  Lower operation cost  Less time stuck in traffic, more productivity Show me the Money! Auto OEM/OES  Lower service/warranty costs  New profit pools  Architectural savings Society $300 $420  Fewer crashes  Lower traffic/road/toll operation costs  CO2 reduction Benefits per vehicle, per year Source: Cisco IBSG Automotive and Economics Practices, 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. Source: Autonomous Cars – Self –Driving: The New Automotive Paradigm, Morgan Stanley Research,, 2013 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12. Transportation & Communication Cost (Percent of Personal Income) Passenger Vehicle Stock (Millions) 1,750 Mexico 42% China 43% Thailand India 59% 54% Brazil United States Reduce Cost to World Average of 24% 50% 58% 12% 750 Japan 14% Italy 15% France 15% Germany 15% United Kingdom 17% 13% Emerging Markets Mature Markets Today 2020 Source: EIU Data, Cisco IBSG Automotive 2010 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13. Thank you. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13