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Moldova Digital Market Overview 2015

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This slideshow is a short-public version of (2015) Moldavian Online Market analysis, conducted yearly by VivaKi Moldova group for internal use and our clients.

Publié dans : Marketing
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Moldova Digital Market Overview 2015

  1. 1. DIGITAL STRATEGIES THAT WORK
  2. 2. Internet Market Overview - 2015
  3. 3. Internet penetration Internet Market Overview - 2015 Population age above 15 2 987 288 Internet users age above 15 2 128 580 Internet penetration in Moldova 71% Source: GemiusExplorer, TA: 15+, Period: 12.2015, statistica.md
  4. 4. Internet penetration in Europe Internet Market Overview - 2015 43.4% 56.3% 59.0% 59.6% 70.5% 71.2% 84.2% 93.5% Ukraine România Belarus Turkey Russia Moldova Estonia Finland Internet penetration Source: www.internetworldstats.com /2015
  5. 5. Internet users growth Internet Market Overview - 2015 1,502,637 1,695,061 1,776,004 1,776,004 1,747,743 2,128,580 2,128,580 0 500000 1000000 1500000 2000000 2500000 2012 07 2013 03 2013 09 2014 03 2014 09 2015 03 2015 09 Source: GemiusExplorer, TA: 15+, Period:07.2012 - 12.2015
  6. 6. Distribution of users by age Internet Market Overview - 2015 10.36% 28.37% 21.74% 14.97% 24.56% 15-19 20-29 30-39 40-49 50+ 50% of internet users are people aged between 20-40 years old. Source: GemiusExplorer, TA: 15+, Period: 12.2015
  7. 7. Topics users are looking for on the Internet Internet Market Overview - 2015 549461 389178 362147 313496 1075213 365368 371735 586511 598297 50% of users are interested in news. Cooking, health and auto topics are on the second place. Internet Users Source: GemiusExplorer, TA: 15+, Period: 12.2015
  8. 8. Visited sites categories Internet Market Overview - 2015 869490 905189 617287 613687 143578 169755 231900 153767 37860 Search engines, portals Social networks News Portals, online announcements Fun Others Woman lifestyle Forum Web catalogs Internet Users Most of people use Search engines and Social network sites Source: GemiusExplorer, TA: 15+, Period: 12.2015
  9. 9. Experience in Internet usage Internet Market Overview - 2015 5.66% 3.51% 10.53% 28.89% 51.41% up to 6 months from 6 months to 1 year from 1 to 2 years from 2 to 5 years more than 5 years Over 51% of users have experienced Internet navigation for minimum 5 years Source: GemiusExplorer, TA: 15+, Period: 12.2015
  10. 10. Time spent on the Internet, TA 15+ Internet Market Overview - 2015 3661 2537 2288 1068 299 103 97 59 56 47 38 30 827 573 517 241 67 23 22 13 13 11 9 7 0 500 1000 1500 2000 2500 3000 3500 4000 Wathing TV Walking Using the internet Radio listening Visiting the supermarket Reading the daily newspapers Reading the weekly newspapers Visiting the pharmacy Reading weekly magazines Reading the monthly magazines Visiting the mall Visiting the cinema Minutes (monthly) Minutes (weekly) Source: TNS 2014/2
  11. 11. Time spent on the Internet, TA 15-30 Internet Market Overview - 2015 3328 3074 2726 883 371 84 69 63 56 56 37 37 752 694 615 199 84 19 16 14 13 13 8 8 0 500 1000 1500 2000 2500 3000 3500 Using the internet Wathing TV Walking Radio listening Visiting the supermarket Visiting the pharmacy Reading the weekly newspapers Reading the daily newspapers Reading weekly magazines Reading the monthly magazines Visiting the cinema Visiting the mall Minutes (monthly) Minutes (weekly) Young and active populations use Internet more than TV Source: TNS 2014/2
  12. 12. Websites reach Internet Market Overview - 2015 Source: GemiusExplorer, TA: 15+, Period: 12.2015. No data for international suppliers – Google, Facebook. 40.85% 40.49% 28.83% 13.50% 11.11% 7.20% 6.87% 5.48% 5.22% 5.08% 5.05% 4.94% 4.70% 4.51% 3.40% 3.31% 3.27% 3.22% 3.13% 3.03% 2.66% 2.60% 1.78% 1.65% 1.53% 0.60%
  13. 13. *Digital market value in Moldova Internet Market Overview - 2015 *Data includes local and international publisher billings (Google, Facebook). International publishers data is based on partial estimations and unofficial sources. 1.1 1.3 1.2 1.6 2.08 2.8 3.22 0 0.5 1 1.5 2 2.5 3 3.5 mln.euronet Axis Title Online Advertising spend 2010 2011 2012 2013 2014 2015 2016 15%
  14. 14. Local Sales Houses share of billings Internet Market Overview - 2015 *Estimated total turnover = 1.4 mln. euro Numbers, Media Contact and ProDigital are leaders on the market. Source: Information was given by local publishers. *International publishers estimations are not included. ProDigital Alkasar Media Contact Numbers Interakt Unimedia BILLING 2015 W/O VAT
  15. 15. Online vs. TV || potential Reach Internet Market Overview - 2015 75% 69% 57% 55% 55% 53% 52% 51% 48% 47% 62% 56% 47% 47% 42% 45% 45% 40% 42% 40% 0% 20% 40% 60% 80% 100% 15+ 15-30 41% 40% 29% 14% 11% 7% 37% 46% 36% 13% 13% 7% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% mail.ru ok.ru 999.md point.md protv.md unimedia.md 18+ 18-30 Source: Gemius Explorer 2015 (Average monthly RCH%), AGB 2015 (Average monthly RCH%)
  16. 16. 2015 facts and conclusions: Internet Market Overview - 2015 2015 was the year of launching TV + Online strategies, which brought higher reach at lower costs for VivaKi clients Video format became number 1 demanded online format on local and international websites Low prices, advanced measurement and diversity of creative concepts available made Online Media (Ads) more popular, especially for young Target Audience, that can hardly be reached by other media More and more businesses are jumping from TV and OOH into online media In 2016 we see a big increase in Performance campaigns, but Image campaigns will keep on top Success should be measured in figures. Online media and VivaKi tools can deliver you those figures ;)
  17. 17. Thank you! www.digitallab.md www.vivaki.md

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