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TDC Floripa - workshop Product Discovery

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Slides do workshop de Product Discovery que eu e o Flavio Nazario facilitamos em 06/mai em Florianópolis, no TDC 2017.

Publié dans : Business
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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TDC Floripa - workshop Product Discovery

  1. 1. Product Discovery WORKSHOP MAIO / 2017
  2. 2. Que técnicas vamos usar hoje... Certeza, suposições e dúvidas (CSD) É / não é / faz / não faz Object Key Results (OKRs) Story Puzzle Relevância, urgência e tendência (RUT)
  3. 3. First things, first... Monte um bom time para chegar a um consenso Descubra um bom problema para resolver
  4. 4. *Every design solution you put out there is a hypothesis. – Jeff Gothelf Toda solução de design que você coloca lá fora é uma hipótese.
  5. 5. Método Lean de pesquisa Build (hipóteses) Measure (prova de conceito) Learn (consequências)
  6. 6. Mais alguns conselhos... Delimite suas hipóteses Defina objetivos e métricas de sucesso
  7. 7. E não se esqueça dos mantras! Fail fast, fail often… *Babineaux & Krumboltz Iterar, iterar e iterar…
  8. 8. Nenhum plano de negócios sobrevive ao primeiro contato com um cliente. – Steve Blank *No business plan survives first contact with a customer.
  9. 9. Painel CSD Certezas, Suposições e Dúvidas
  10. 10. Certezas, suposições e dúvidas Certezas Suposições Dúvidas
  11. 11. Matrix Is, Isn’t É / não é / faz / não faz
  12. 12. É / não é / faz / não faz É Não é Faz Não faz
  13. 13. Fluxo OKRs Objectives and Key Results
  14. 14. Objectives and Key Results Objetivo Mudar a forma como as pessoas se transportam Métrica 10k usuários Métrica 90% avaliações 5 estrelas
  15. 15. Fluxo ação Story Puzzle
  16. 16. Story Puzzle - Proto Personas Juliana Souza persona Quem ela é? O que ela faz?
  17. 17. Story Puzzle - Metas Meta Meta Juliana Souza persona Que objetivos ela tem (que podem ser atingidos com o produto)?
  18. 18. Story Puzzle – história de usuário Ação Meta Juliana Souza persona + = O que ela vai fazer usando o produto para atingir sua meta?
  19. 19. Priorização Relevância, urgência e tendência
  20. 20. Relevância, urgência e tendência Ação Juliana Souza Arquiteta + = Fernando Milet Gerente Meta R = 5 U = 3 T = 4 Valor = 60 Ação + = Meta R = 3 U = 2 T = 5 Valor = 30
  21. 21. Relevância, urgência e tendência Valor 1 2 3 4 5 Relevância (qual é o valor para o prouto?) não é importante. Seria bom ter, mas ficaremos bem sem ele desejável, seria bom ter importante muito importante é vital e tem muito valor Urgência (qual é o timing para o negócio?) implementar agora não faz diferença. Dá para esperar não é bom para o negócio, mas dá para esperar é importante lançar na próxima release é urgente, teremos problemas se não estiver na próxima release A janela de time to market é imediata, não podemos esperar. Tendência (qual é a perspectiva do usuário) a primeira impressão não é boa, mas o usuário se acostuma pode ser problemático continuar sem isso teremos problemas se não implementarmos em breve quanto mais tempo passa, mais problemático fica piora a cada dia, é extremamente desgastante
  22. 22. Recapitulando! Vamos ver como ficou nossa trajetória…
  23. 23. Não tenha pressa de ser grande. Tenha pressa de ter um grande produto. – Eric Ries Um último conselho... *Don’t be in a rush to get big. Be in a rush to have a great product.
  24. 24. Obrigada/o! tot.iniative@gmail.com teamofthought@gmail.cm Curtiu? Entre em contato!

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