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Team AndrewsAndrew Anderson Colin Krippinger
Pedro Diaz Patrycja Wlosik
Monet Jelks Andre Vargas
March 2016ICS 395 WQ 2016
Our Strategy
Cost Leader with a Product Lifecycle Focus
 Concentrating on the High End, Traditional, and Low End segments
 Keep R&D costs, production costs, and raw materials costs to a minimum, enabling us to
compete on the basis of price
 Our product life cycle focus will allow us to reap sales for many years on each new product
we introduce into the High End Segment
 Products will begin in the High End, mature into traditional, and finish as Low End products
before being retired and assets harvested
 Had difficulty implementing strategy-limited direction
2ICS 395 WQ 2016 March 2016
Challenges Faced
 Determining proper forecasting
 Led to over/under-producing
 Slow start
 Low working capital
 Deciding to implement new product - forecasting worsens
 Problems with strategy
 Had to adjust after disastrous R & D decisions
3
ICS 395 WQ 2016 March 2016
Good Decisions
 Understood market at first
 Lost direction in later rounds
 Corrected positioning problem made after second round
 Two products in one segment
 Played a conservative game towards the end
 Cautious with cash
 Good marketing decisions middle rounds
 Awareness and accessibility helped our situation
4ICS 395 WQ 2016 March 2016
Poor Decisions
 Uncalculated Risk
 Things that can have been done better is not making such big jumps from market to market.
 Did not sell products till the market naturally spit the product out of the target market we were
selling in.
 Kept playing catch up with the market which led to bigger labor cost, material cost, and late
market entry.
 Did not stay with industry standard like leading teams did.
 Compared ourselves to other teams because we were so behind
5ICS 395 WQ 2016 March 2016
Lessons
Learned
 Don’t start any project unless you have
a clear focus and understanding of
what you’re doing
 The psychological damage of an awful
round can make you make foolishly
drastic decisions
 Take it slow and adjust
 Every company is different
6ICS 395 WQ 2016 March 2016

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test slide show

  • 1. Team AndrewsAndrew Anderson Colin Krippinger Pedro Diaz Patrycja Wlosik Monet Jelks Andre Vargas March 2016ICS 395 WQ 2016
  • 2. Our Strategy Cost Leader with a Product Lifecycle Focus  Concentrating on the High End, Traditional, and Low End segments  Keep R&D costs, production costs, and raw materials costs to a minimum, enabling us to compete on the basis of price  Our product life cycle focus will allow us to reap sales for many years on each new product we introduce into the High End Segment  Products will begin in the High End, mature into traditional, and finish as Low End products before being retired and assets harvested  Had difficulty implementing strategy-limited direction 2ICS 395 WQ 2016 March 2016
  • 3. Challenges Faced  Determining proper forecasting  Led to over/under-producing  Slow start  Low working capital  Deciding to implement new product - forecasting worsens  Problems with strategy  Had to adjust after disastrous R & D decisions 3 ICS 395 WQ 2016 March 2016
  • 4. Good Decisions  Understood market at first  Lost direction in later rounds  Corrected positioning problem made after second round  Two products in one segment  Played a conservative game towards the end  Cautious with cash  Good marketing decisions middle rounds  Awareness and accessibility helped our situation 4ICS 395 WQ 2016 March 2016
  • 5. Poor Decisions  Uncalculated Risk  Things that can have been done better is not making such big jumps from market to market.  Did not sell products till the market naturally spit the product out of the target market we were selling in.  Kept playing catch up with the market which led to bigger labor cost, material cost, and late market entry.  Did not stay with industry standard like leading teams did.  Compared ourselves to other teams because we were so behind 5ICS 395 WQ 2016 March 2016
  • 6. Lessons Learned  Don’t start any project unless you have a clear focus and understanding of what you’re doing  The psychological damage of an awful round can make you make foolishly drastic decisions  Take it slow and adjust  Every company is different 6ICS 395 WQ 2016 March 2016