The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
test slide show
1. Team AndrewsAndrew Anderson Colin Krippinger
Pedro Diaz Patrycja Wlosik
Monet Jelks Andre Vargas
March 2016ICS 395 WQ 2016
2. Our Strategy
Cost Leader with a Product Lifecycle Focus
Concentrating on the High End, Traditional, and Low End segments
Keep R&D costs, production costs, and raw materials costs to a minimum, enabling us to
compete on the basis of price
Our product life cycle focus will allow us to reap sales for many years on each new product
we introduce into the High End Segment
Products will begin in the High End, mature into traditional, and finish as Low End products
before being retired and assets harvested
Had difficulty implementing strategy-limited direction
2ICS 395 WQ 2016 March 2016
3. Challenges Faced
Determining proper forecasting
Led to over/under-producing
Slow start
Low working capital
Deciding to implement new product - forecasting worsens
Problems with strategy
Had to adjust after disastrous R & D decisions
3
ICS 395 WQ 2016 March 2016
4. Good Decisions
Understood market at first
Lost direction in later rounds
Corrected positioning problem made after second round
Two products in one segment
Played a conservative game towards the end
Cautious with cash
Good marketing decisions middle rounds
Awareness and accessibility helped our situation
4ICS 395 WQ 2016 March 2016
5. Poor Decisions
Uncalculated Risk
Things that can have been done better is not making such big jumps from market to market.
Did not sell products till the market naturally spit the product out of the target market we were
selling in.
Kept playing catch up with the market which led to bigger labor cost, material cost, and late
market entry.
Did not stay with industry standard like leading teams did.
Compared ourselves to other teams because we were so behind
5ICS 395 WQ 2016 March 2016
6. Lessons
Learned
Don’t start any project unless you have
a clear focus and understanding of
what you’re doing
The psychological damage of an awful
round can make you make foolishly
drastic decisions
Take it slow and adjust
Every company is different
6ICS 395 WQ 2016 March 2016