1. Not Targeting
We are focused on solving the top sales and
marketing needs of the target small business market.
2014 - 2016
Complex Sales Process,
RFP, HIPAA, Brick & Mortar Retail,
Corporate Franchise Headquarters
Pre-Revenue Startups
No Digital Experience
No Marketing Budget
Not English Speaking
<200 Contacts
25+ Employees
<1 Year in Business
<$50K in Annual Revenue
Good
Better
Best
$100K - $249K
Annual
Revenue
$50K - $100K
Annual
Revenue
Professional &
Consumer Services
1000+ Contacts
2-5 Employees
3+ Years in Business
$250K+ Annual Revenue
$1000+/mo.
Marketing Budget
500-999 Contacts
200+ Contacts
1-10 Employees
1-25 Employees
2+ Years in
Business
1+ Years in
Business
$500 - $999/mo.
Marketing
Budget
$100+/mo.
Marketing
Budget
Some Digital Sales and
Marketing Experience
English Speaking
US, CA, AU, NZ, UK
(email, website, CRM, social, eComm)

2. What Our Target
Looks Like
These Customers
Are Good
These Customers
Are Ok
These Are
NOT Targets
B2B CRM, RFP, HIPAA,
Brick & Mortar Retail,
Corporate Franchise
<$50K Annual
Revenue or
Pre-Revenue Start-ups
$249K - $100K
Annual Revenue
Not English-speaking
<200 Contacts
$99K - $50K
Annual Revenue
No Marketing Budget
No Digital Experience
200+ Contacts500-999 Contacts
Professional &
Consumer Services
Various Industries
$250K+
Annual Revenue
$1000/mo.
Marketing Budget
$100+/mo.
Marketing Budget
$500 - $999/mo.
Marketing Budget
English-speaking in the US, CA, AU, NZ, UK
Some Digital Sales and Marketing Experience
(Email, Website, CRM, Social, eComm)
1000+ Contacts
25+ Employees1 - 25 Employees2 - 5 Employees 1 - 10 Employees
Infusionsoft is the leading sales and marketing software for small
businesses, designed to help them get organized, grow sales and save time.
<1 Year in Business1+ Year in Business2+ Years in Business3+ Years in Business