How to hack 8 different popular marketing channels and build growth without a budget, by @andrewstartups

1. 8 FREE Startup
Growth Tactics
By @AndrewStartups

2. Who am I?
- 12+ years experience.
- Built growth for 3 fast exits.
- Worked all over the world.
- Gone from 0-300k organic users in 6
months.
- Drove 15k organic app downloads in 2
weeks w/o spend.
www.andrewstartups.com

3. Who are you?
-Tell me who you are?
-What do you do?
-Where you’re at in your mission?

4. The Marketer Mentality
-Why is 70% of all tech investment in SF?
-Growth happens by creating value for the right target.
-No such thing as a stupid idea. Test it all.
-No such thing as spam if you’re creating value.
-If it’s working, do it more. But be consistent/patient.

5. What is ROTI?
-Maximize your time investment.
-Spend your “time budget” as wisely as your $.
-Test your time spend evenly, analyze channels and then
optimize your ROTI.

6. TRACK IT ALL

7. Let’s Hack These:
- Content Marketing
- Online PR
- Social Media Marketing
- “Growth Hacking”
- Event Marketing
- Sweeps/Giveaways
- Email Marketing
- SEO

8. Content Marketing...
-Create useful content.
-More than just blogging.
-Do it for them, not you.
-Don’t do the same shit!
-Long term focus.
-Recycle content like crazy.
-Content Distribution

9. Hacking blogging

10. Hacking blogging

11. Hacking blogging

13. Not Just Blogging.

14. Leverage what you have!

15. Content Distribution

16. Recycle

17. Online PR...
-Make your own headlines.
-Build your own PR database.
-Google news articles related to industry/company and find
who wrote them.
-Guess email addresses if you can’t find it, or tweet to
them.

25. Social Media Marketing...
-Reach out off-page don’t just post content on-page.
-Find target potential users and engage them.
-Test EVERY channel then focus on
the best ones.

30. Growth Hacking...
-Don’t be scared, be aggressive.
-Be willing to fail, and think
outside the norm.
-Either build it into your own site,
or “hack” out of existing
channels.

31. Airbnb’s famous example...

32. More aggressive?

33. Event Marketing
-Throw a launch party and partner
with brands/influencers who want to
attract your audience.
-Pick venues they’ll like.
-Find out their 1 dead night and offer
to fill it up for free.
-Barter your ass off.

34. Cold barter email...
Hi Robbie,
My name is Andrew and I run YaDig, one of Dubai's biggest bar/restaurant/club reviewing sites. We have 300,000 visitors a month and a nearing
30,000 person database of review writers, the most active of which we'd like to invite to our app launch party. If you could offer us space we can offer
you:
- Branding on our website and PR email that will be sent out to nearly 1000 media contacts in the UAE.
-Included in all press related to the event.
-Included in the invites to 500 of the top media, PR, and big business people of Dubai
I'm thinking we could barter 2 hours free bar and canapes for 100 people in the door? I am flexible though. This would bring top clientele into
your venue who would then stay behind after the event and spend some money as well.
If you're interested in discussing this more please let me know.
Thanks,

35. Responses….
Hi Andrew,
Thanks for the email. I’m quite intrigued as to what you are planning alright. Can we pencil in for next Sunday perhaps? How about
we say 10am?
Let me know if this suits.
Regards,
Robbie

36. Hacking Giveaways
-Give shit away that ONLY your
users/customers will love.
-Barter the prizes, don’t buy
them.
-Make entering the prize
valuable to your bottom line.

37. Getting Partners

38. Getting Partners

39. Promoting the Winners

40. Email Marketing
-Make an email subscription a
conversion.
-Use pop ups to gather emails.
-Offer a lead magnet.
-Send newsletters that recycle
what’s hot in social media.

41. Using Pop-Ups
-Gathering an email address
much easier.
-Sumo.com is the fastest/free.
-Simple, create value.
-Value ideas: content, discount,
giveaway entry, invite to event
etc.

42. Newsletters
-Stay consistent. Don’t stop.
-Offer value.
-Recycle engaging content
from social media, blog.
-Make it multimedia.
-Include share options always.
-ReallyGoodEmails.com

43. SEO
-OnPage Vs. Offpage
-Just start with On-Page.
-Work with developer.
-www.SEOptimer.com
-Offpage is longterm, just build
links.

44. Search Engine Opt.
-Just start with On-Page.
-Work with developer.
-www.SEOptimer.com
-Offpage is longterm, just build
links.

45. Search Engine Opt.

46. Off-Page SEO
-PR
-Blogging
-Social Media
-Takes 3 months to show
effects.

47. Pulling it all together...
-Leverage what you have..
-Recycle everything
-Plan activities 30 days in advance on calendar.
-Be aggressive.
-Always stay optimizing your time spend.

48. That’s all!
me@andrewstartups.com
www.andrewstartups.com
@andrewstartups