On April 18th I sat down with Franz Jordan, the CEO of Sellics. We did a webinar about how we see high-volume sellers managing their Amazon PPC, both manually and automated. We went through everything from Sponsored product and headline ads to bidding strategies and rules to put in place. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future. Check out the slides attached here and feel free to reach out if you have any questions! SUBSCRIBE to our YouTube channel to see all of our other webinars! SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT

1. AMAZON PPC
HOW HIGH-VOLUME SELLERS ARE
MANAGING THEIR CAMPAIGNS

2. ● Director of Marketing and
Operations at Seller’s Choice
● Over a decade in e-commerce
marketing
● Helped many sellers scale to well
over 8-figures
● Digital strategy expert
● Married & loves a good glass of
whiskey (no relation)
● Founder & CEO at Sellics
● Speaker at leading industry events
● Passionate about Amazon PPC
● Loves to talk about everything
“Amazon”

4. Ready to get your ACoS under control
Looking to manage a campaign with thousands of products
Wanting to WIN in your category
Curious about how the BIG sellers optimize their campaigns
Extremely good-looking.

5. THE BASICS
HEADLINESPONSORED PRODUCTS PRODUCT DISPLAY

6. WHERE TO START?
SPONSORED PRODUCTS ADS

7. STRUCTURE!
● Manual campaign with
complimentary Auto campaign
● Manual ad groups with
complimentary Auto ad groups
● ALL PRODUCTS campaign as a
safety net

8. BUDGET
START HIGH
BUT
START BIDS LOW

9. BIDDING
FUN FACTS:
● Lowering your bid DOESN’T
guarantee a reduced ACoS
● Raising your bid DOESN’T
guarantee an increase in sales
● Optimizing bids daily can give you
MIXED results
● Amazon’s suggested bids are
often INACCURATE

10. MAINTENANCE
● Track individual ASIN performance, break out
winners into their own campaign and ad group
● Optimize weekly
● Wait 3 days to optimize prior week (Example:
Optimize Monday - Sunday on the following
Wednesday)
● Don’t make drastic bid adjustments
● Add successful search terms from the Search
Term Report

11. THEN WHAT?
HEADLINE ADS

12. AMS? PUSH TO YOUR STORE!

13. ADD 3 RELEVANT ITEMS OR MORE!

14. SAME RULES AS SPONSORED PRODUCTS!
FUN FACTS:
● Lowering your bid DOESN’T
guarantee a reduced ACoS
● Raising your bid DOESN’T
guarantee an increase in sales
● Optimizing bids daily can give you
MIXED results
● Amazon’s suggested bids are
often INACCURATE
MAINTENANCE:
● Optimize weekly
● Wait 3 days to optimize prior week (Example:
Optimize Monday - Sunday on the following
Wednesday)
● Don’t make drastic bid adjustments
● Add successful search terms from the Search
Term Report

15. BONUS HACK!!!
ADD SUCCESSFUL KEYWORDS TO
YOUR LISTING CONTENT!
(TITLE, TOP BULLET POINT, IMAGES)

16. NOW WHAT?
PRODUCT DISPLAY ADS

17. TARGET DIRECT COMPETITORS FIRST

18. HACK ALERT!
THE SPREADSHEET APPROACH
● Optimize all aspects of PPC
● Track all keywords week-over-week
● Add keywords to multiple ad groups
● Create new campaigns and ad groups
● Segment out winning or losing products
● Easily filter and calculate statistics
ALL IN BULK!

19. Automating Amazon PPC

20. Automating Amazon PPC

21. Automating Amazon PPC

22. Automating Amazon PPC

23. How to set the right limits?

24. Automating Amazon PPC

25. Automating Amazon PPC

26. Automating Amazon PPC

27. Automating Amazon PPC
How long to wait before taking action?
100 / conversion rate
E.g. conversion rate of 5% = every 20 clicks lead to 1 sale

28. Automating Amazon PPC

29. Best Practice

30. Best Practice for manual campaigns

31. READY TO
TAKE ON YOUR
AMAZON PPC?!

32. Download Optimized Amazon Listings to
Increase Conversions and WIN!
bit.ly/ListingEbook
30-Min. Amazon PPC Consultation
1 PPC AUDIT!
SellersChoice.agency/Giveaway
(Password: amazonppc)
@AndrewMaff
Sign up for 14 day free trial!
www.sellics.com

33. THANKS FOR
ATTENDING
OUR WEBINAR!