1. Media Kit
2017
Parents’ Guide®
Asia (www.parentsguide.asia) serves as a valuable resource for parents, providing them with advice
and information they need to choose the right institution, scholarships and programmes for their child. The website is
useful also for parents who wish to embark on their own continuing education journey.
strong awareness about your brand and services
by showcasing your organisation profile on our website. The
information can be updated dynamically to reflect changes in
fees, schedules, deadlines, etc.
your upcoming events, workshops and activities in
our section
the stickiness of your message by embedding videos
(parents’ testimonials, student interviews, campus tours, etc.) on
your profile page.
the exposure with the same ad spend with a separate
listing in the , available for
unlimited downloads from our members-only
section.
your insights into education and parenting issues with
our members and visitors. Contributed articles featured on our
website will be given the appropriate credit mention and a link
back.
out to parents and students in our database via our
targeted email blasts
with a growing number of fans on our Facebook Page
and other social media platforms
in sessions for face-to-face
interactions with parents and prospective students
yoU caN bENEFit:
why advErtisE?
Our website is structured in such a way because we realise that a typical family nucleus will
have children at different stages of learning and therefore will have different information
needs. By having content that serves the varying needs of a family nucleus, it allows us to
effectively target our audience (without having to pigeonhole a specific type of parents to
reach out to) and stay relevant to them as their children progress to the next learning stage
(all the while maintaining their mindshare).
We believe this approach is better compared with other parents-related web properties
that focus on a narrow niche (e.g. enrichment providers) or attempt to cover everything
under the sun (e.g. from marital sex to restaurant reviews). Our focus is very much on
education, with parenting as an extension of it.
Mailing List : More than
118,000 parents and students
age groups
Below 20 : 6,121
21 to 35 : 48,382
36 to 55 : 59,741
Above 55 : 2,265
Number of children per parent
One : 30,904
Two : 61,536
Three or more : 25,118
EdM open rate : 24.5%
EdM click rate : 7.3%
Managed by Blue Ocean Marketing Services (T15LL1519E) | Email: advertising@blueoceanmarketing.biz
oUr rEach (as of Jun 2016)
www.parentsguide.asia parentsguide
Helping parents to guide their children in education choices
the panel of experts to answer queries from parents
regarding education and parenting issues and build brand equity
for your offerings

2. PackagEs
UNit
PricE
sPEciaL
discoUNt
rENEwaL
PLEasE
tick
sUbtotaL
LOnG-TErM CaMPaiGn
1-year online organisation listing
1 x corporate banner
2 x profiles (students/alumni/parents/teachers/trainers)
3 x EDM broadcasts
4 x article contributions with credit mention and link back
2 x event highlights in Events, news & Updates section
1-week Sponsored Post placement (subject to availability)
3 x boosted posts on Parents’ Guide®
Facebook Page
1 x Google adWords campaign
1-page organisation listing in the Parents’ Guide®
Directory
4,000 3,800 3,500
ShOrT-TErM CaMPaiGn
3-month online organisation listing
1 x corporate banner
2 x profiles (students/alumni/parents/teachers/trainers)
1 x EDM broadcast
1 x event highlight in Events, news & Updates section
1 x boosted post on Parents’ Guide Facebook Page
1,500 1,400 1,200
aD hOC CaMPaiGn
12-month online organisation listing only 2,000 1,800 1,500
Leaderboard Banner (rotation)
DefAulT PAGes lAnDinG PAGe
Duration: 3 months
1,000 900 50
Side MPU Banner (rotation)
DefAulT PAGes lAnDinG PAGe
Duration: 3 months
800 720 640
Top navigation Banner (fixed)
Duration: 3 months
1,000 900 50
Sponsored Post 500 450 n/a
PDF CaMPaiGn
1-page organisation listing in the Parents’ Guide®
Directory:
1,000 900 800
1-page advertisement in the Parents’ Guide®
Directory:
1,500 1,400 1,200
DESiGn SErviCES
Banner design 150 100 60
Print design 250 200 180
Advertising
OptiOnS
select the section(s) followed by the advertising option(s) you wish to
book by the appropriate boxes.
* All prices are quoted in SGD
higher Education scholarshipscontinuing Education
Enrichment Programmes international/Private schools
APril OcTOber (please choose one)
Grand ToTal SGD
APril OcTOber (please choose one)

3. NotEs oN advErtisiNg PackagEs:
a. The Parents’ Guide®
asia website is built with responsive web design (rWD),
so it will automatically adjust to fit the screen resolution of various computing
devices (including tablets). however, leaderboard, MPU and corporate
banners will not be displayed on smaller mobile devices.
B. new banner designs may be supplied every month for campaigns longer than one month.
D. Two weeks’ notice is required to avoid conflicting schedules for the EDM blast.
C. artwork in JPEG / PDF / TiFF format with 300dpi resolution, or hTML file with link to all necessary
image files.
E. Sponsored Posts will be featured on the homepage slider for up to one month.
F. The PDF Directory will be available for downloads from the Parents’ Guide asia website.
G. Leaderboard and MPU advertising rotates at a 10s interval throughout the site, refreshing every
time the browser moves to a new page. Each banner has a share of voice of up to 25% (up to
four advertisers per banner position).
Advertising
specificAtiOns
itEMs sPEciFicatioNs dEvicEs
Corporate Banner 1050 pixels (w) by 318 pixels (h)
Leaderboard Banner 1050 pixels (w) by 318 pixels (h)
Side MPU Banner 240 pixels (w) by 200 pixels (h)
Top Navigation Banner 460 pixels (w) by 122 pixels (h)
Sponsored Post Words: 500
images: 640 pixels (w) by 480 pixels (h)
Home Higher Education Continuing Education Scholarships Enrichment Programmes International/Private School Parenting
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Helping parents to guide their children in education choices
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EVENTS,NEWS & UPDATES
LATEST
TOP NAVIGATION BANNER
SIDE MPU BANNER
LEADERBOARD BANNER
Often, past students will contact me to
ask for the clip notes of a "sermon"
concerning writing I used to deliver to
all of my new cohorts. So here,
abbreviated from that ... read more
Higher Education
Guidelines to writing
reports/assignments
The PAssion Children's Football (PACF)
programme is held weekly across 30
Community Sports Clubs (CSCs), for
children aged 5 to 12. It aims to let
children... read more
Enrichment Programmes
PAssion Children's Football
(PACF) Programme
The Lorem Ipsum International School
opened its doors in 1890 and has
always focused on excellence in all
facets of education. We believe that
through years of .. read more
International/Private School
Lorem Ipsum International
School
Often, past students will contact me to
ask for the clip notes of a "sermon"
concerning writing I used to deliver to
all of my new cohorts. So here,
abbreviated from that ... read more
LATEST
Events,News & Updates
ourne est e o eceit
ate 25 2September 2015
Time 25 Sep (10.30am 2pm) 2 2Sep (2pm pm)
enue EsplanadeTheatre Studio
Tickets sualS 22 FamilySpecial S 20 each (with minimum purchase of four
or more tickets)
Web of eceit is a fascinating tale from ourney to the West, where the monk
aster... read more
Helping parents to guide their children in education choices
Higher Education
Guidelines to writing
reports/assignments
The PAssion Children's Football (PACF)
programme is held weekly across 30
Community Sports Clubs (CSCs), for
children aged 5 to 12. It aims to let
children... read more
Enrichment Programmes
PAssion Children's Football
(PACF) Programme
The Canadian International School
(CIS) opened its doors in 1990 and has
always focused on excellence in all
facets of education. We believe that
through years of .. read more
International/Private School
Canadian International
School
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LEADERBOARD BANNER
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read more
SP NS P ST
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Helping parents to guide their children in education choices
LATEST
Events,News & Updates
Often, past students will contact me to ask for the
clip notes of a "sermon" concerning writing I used to
deliver to all of my new cohorts. So here,
abbreviated from that... read more
Higher Education
Guidelines to writing reports/
assignments
Home
Register Login

4. BOOKing
cOnfirMAtiOn
tErMs & coNditioNs:
● invoices will be issued upon receipt of booking confirmation.
● Prices do not include production.
● all accounts must be settled within 14 days of presentation of invoice or before the launch of web campaign /
advertising, whichever comes first.
● no cancellation is accepted after receipt of booking confirmation.
● Web campaign/advertising will not go live until payment is received. Campaign/advertising period will not be
extended if client delays on making payment or submitting materials.
● all advertisement materials are to be submitted in soft copy according to our advertisement specifications.
● We reserve the right to reject any advertisement which may be deemed offensive, obscene, immoral, unethical
or inappropriate.
● Payment can be settled by:
1. Crossed cheque made payable to “Blue Ocean Marketing Services LLP”
2. Bank transfer to DBS Bank account number: 003-933058-8. Please email acknowledgement advice and/
or reference number together with your invoice number to payment@blueoceanmarketing.biz.
®
Asia, please indicate your advertising options on the previous
page, complete and sign the table below and email both pages to stephen@parentsguide.asia. if you have any queries,
please feel free to call stephen Yeo at +65 9824 4682.
coMPaNy dEtaiLs
Company/Organisation :
Name of Contact Person :
Designation :
Date :
Total Campaign Amount : SGD
Signature & Company Stamp
Managed by Blue Ocean Marketing Services (T15LL1519E) | Email: advertising@blueoceanmarketing.biz
Helping parents to guide their children in education choices