Trends in Digital Marketing and e-Commerce
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Presentation given by Linus Gregoriadis of e-Consultancy to members of the Specialised Information Providers Association (SIPA)
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Trends in Digital Marketing and e-Commerce
- 1. Trends in Digital Marketing and E-commerce Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com
- 7. Rise and rise of search Source: E-consultancy Search Engine Marketing Buyer’s Guide 2007
- 13. E-commerce and affiliate marketing
- 15. % of internet sales by source of referral (Channel Advisor) Online buying behaviour is changing ...
- 17. Social Media and Social Commerce
- 18. Ratings and Reviews Wikis Social Networks Tagging User-generated Content Blogs Peer-2-peer Facebook
- 19. Social Networks = “sticky”, high page views / session, high repeat visits, youth audiences, reach Blogs = PR, niches, search rankings “UGC” = cheap content, increased conversion rates, user loyalty / trust Tags = improved navigation, categorisation, conversion rate optimisation, SEO
- 23. Benefits of ratings and reviews Percentage of respondents rating as ‘major benefit’ (Social Commerce Report 2007)
- 24. ‘ Atomisation’
- 25. Syndication Feeds Widgets Aggregation Mash-ups “ Web as platform” Open APIs
- 26. iRobot
- 28. User experience and customer engagement
- 31. Top strategies for online engagement E-consultancy / cScape Customer Engagement Report 2008
- 32. Top tactics for online engagement E-consultancy / cScape Customer Engagement Report 2008
- 34. Questions? Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com
Editor's Notes
- We are a publisher too .. BEST practice: research, training and events. In association with PPA, we’ve launched a diploma in digital publishing commencing in early 2008. Places still available. It’s hard to cover everything so I’ve had to be reasonably selective …. Setting the scene … whistle stop tour … Hopefully most of it is explicitly or implicitly relevant for publishers.