1. BLUEPRINT TO PLANNING
YOUR WEBSITE REBUILD

2. THINK SMART. ACT BOLD.
Business Consultancy Meets Digital Agency

3. CORE ELEMENTS OF A REBUILD

4. START WITH STRATEGY

6. AUDIENCE ACTION MATRIX
Cost Comparison &
Testimonials
We have delivered
real value.
Comparison
Calculator
Support &
Systems Integration
We’ll be there when
you need us.
Integrations List &
White Paper
Features List &
Price
This will meet all the
objectives defined.
Contact Us Form

7. MARKETING

8. MARKETING CONSIDERATIONS

9. GET INSIGHTS FROM EXISTING ANALYTICS

10. SOFT HARDLEADING

11. SITE ARCHITECTURE
Keep it logical and simple.

12. CULTURE + BRAND

13. BRAND VOICE FRAMEWORK

14. WRITING YOUR CONTENT

15. TECHNOLOGY
INFRASTRUCTURE / SERVERS
CONTENT MANAGEMENT SYSTEM
ONSITE FEATURES
THIRD-PARTY INTEGRATIONS
THIRD-PARTY CONNECTIONS

16. THERE ARE HUNDREDS
OF CMS SYSTEMS
Is it easy for your team to use daily?
Does it have the core features you need?
How difficult will it be to add new features?
Will the organization be around and how
quickly are they producing new features?

17. DESIGN

18. MATCHING STYLE TO BRAND & AUDIENCE

19. DESIGN FOR CONVERSION

20. OTHER THINGS TO CONSIDER

21. BUDGETING
TEMPLATE CUSTOM
OPEN SOURCE CMS PROPRIETARY CMS
STOCK PHOTOS + VIDEO
YOUR CONTENT WRITER + SEO
BROCHURE-LIKE ADVANCED FEATURES
BASIC CODING RESPONSIVE, ADA, ETC
JUST A SITE STRATEGIC GROWTH TOOL

22. A PLAN FOR THE FUTURE

23. MEASURING + SPLIT TESTING

24. ONE WORD OR A COLOR MATTERS

25. AN IMAGE CAN MAKE A BIG DIFFERENCE

26. GOOD TOOLS

27. WE JUST SCRATCHED THE SURFACE
WHAT QUESTIONS
DO YOU HAVE?
Get the slides at
insivia.com/redesign-your-website