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Communication: Building Foundation Awareness Through Compelling News and Social Media

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Andy Huston
Andy Huston

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COMMUNICATION Building Foundation Awareness Through Compelling News & Social Media Andy Huston andy@nicindy.org Director of Member Services North-American Interfraternity Conference @hust0058 / @nicfraternity / @nicfoundation #NICFseminar
We Are In The Business Of Communication
• Annual Reports • Website • Direct Mail • Press Releases • Emails • Stewardship • Magazines • Meetings • Social Media • Newsletters • Notes • Print Brochures • Signage • Events • Pictures • Scripts • Videos • Manuals • Blogs
What’s Compelling? Connecting Foundation Stakeholders With Our Mission & Case for Support. A Hero’s Journey Quest. Test. Yes!
Strategy Development Is Work http://www.flickr.com/photos/mr_gonzales/1296612658/
Not Shiny New Toys Powerful Business Applications
People P Objectives O Strategy S Technology T
Grow Connections 31% 6% 54% 18%
Listen Media Monitoring Surveys Grant Recipients Meetings Social Media Email
Objectives Case & Mission-Centric Grant Recipients Raising Funds Donor Acquisition Foundation Awareness Loyalty
Source: Cygnus Greek Research Project
Strategy Development Organizational Mission and CASE
Source: Cygnus Greek Research Study
Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
“Experiment personally, apply professionally” http://www.flickr.com/photos/bartzoni/5099168373
@comcastcares @twelpforce @deltaassist @dellcares
Social Organization Growth Opportunities • Blogs • Facebook • Twitter • LinkedIn • YouTube • Location-Based • Google + • Pictures
140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
800 Million Unique Visitors Each Month 3 Billion Hours Watched Each Month 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute Source: YouTube, 2012
• Facebook • Instagram • Pinterest • Flickr • Picasa Instantaneous +1000 Words
Measure Impact
Google Analytics Tracking Web Traffic Tracking Bit.Ly Goo.Gl Influence Insights Klout Grader.com
People P Objectives O Strategy S Technology T
SCAN THIS hust0058.wordpress.com Andy Huston andy@nicindy.org Director of Member Services North-American Interfraternity Conference @hust0058 / @nicfraternity

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