1.
2016 Hong Kong Talent Trends
Data on How Candidates Want to be Recruited

2.
Housekeeping
Everyone on the line is muted
Please type questions into the chat box
addressed to All Panelists
Dedicated Q&A at the end
The presentation and recording will be sent
via email after the webcast
Dial in now to listen to the webcast.
Toll free call in number:
Hong Kong: 800-96-3828

3.
Meet your speakers
3
Nathan Khan
Enterprise Solutions Manager
LinkedIn Hong Kong
Jeff Wong
Enterprise Solutions Manager
LinkedIn Hong Kong

4.
About LinkedIn’s Annual Talent Trends Survey
4
610
Full-time or part-time
professionals
What we asked:
ü How open they were to a new job
ü What they wanted to know about a company & job
ü What resources they used to change jobs
26000+
Hong Kong
Global
73%
Are citizens of
Hong KongWomen Men
66%33%

5.
Agenda
5
Almost everyone wants to hear from you1
What candidates want to know2
Where to find them3

6.
1
Almost everyone wants
to hear from you
6

7.
Good news:
Almost everyone is open to your opportunities
7
93%
Of Hong Kong professionals say
they are interested in hearing
about new job opportunities.
Whether or not someone is an active or passive candidate, they want to know about
your open jobs.
95%
93%
92%
90%
China Hong Kong Japan India
Most interested in
hearing from companies
88%
87%
86%
84%
US Australia United
Kingdom
New
Zealand
Least interested in
hearing from companies
Global average: 90%

8.
Key challenges:
Hong Kong has less active talent than other countries
8
Whether or not someone is an active or passive candidate, they want to know about
your open jobs.
67%
Passive Talent
33%
Active Talent
Professionals
(Hong Kong)
Most active talent: Least active talent:Global average:
36%
56% 53% 52%
Qatar United
Arab
Emirates
North
Africa
23% 22% 22%
Japan China Taiwan
33%
Hong Kong
Although only 33% Hong Kong professionals are actively searching for jobs, the vast majority of
professionals in Hong Kong are interested in learning about new opportunities. In a dynamic economy
and rapidly changing talent market, people in Hong Kong keep their eyes open for new opportunities.

9.
Most are interested but…
1. What do they want to know?
2. How will they find you?
9

10.
2
What candidates
want to know
10

11.
What candidates want to know most
about your company
11
2. Perks and Benefits
57%76%
1. Culture and values 3. Product or services
Hong Kong
66%
Global
Hong Kong
54%
Global
52%
48%
Hong Kong
Global

12.
Direct advice from candidates on
what to share about your company
“Give a real picture of the company working environment,
not the usual made-in-heaven company profile.”
Give an honest perspective
“I would like to hear the positives and negatives from real
professional staff members — not the marketing gloss from
the CEO or marketing office. Real people. Real jobs.”
Share employee views
“Share what makes the company different from its
competitors and why a potential candidate should apply for
the position.”
Explain what makes you different
“Information about the strategy/vision and ambitions of the
company — not just the headlines, but HOW they will
achieve their ambitions/vision.”
Talk about the company
vision and strategy
11
“Give a realistic day in the life of a person in that job. Good
and bad. No job is perfect and I know that certain bad things
can be lived with and certain bad things cannot.”
Day in the life

13.
Hone the message about
your company and
careers
1. Describe your culture, perks, and
vision in a memorable way.
2. Clarify career growth opportunities
3. Connect interviewees with
employees who can tell them about
a day in the life

14.
3
Where to
find candidates
15

15.
The top ways people land a new job
16
41%
39%
34%
22%
28%
39%
32%
30%
Apply through a third party recruiter or
staffing firm
Through an employee they know
Apply through third-party website or online
job boards
Social professional networks (e.g.
LinkedIn)
Hong Kong Global

16.
© 2016 LinkedIn Corporation. All Rights Reserved. |
Member
Personas
Seniority
Reach targeted professionals globally through our unique targeting filters
Groups DegreeSkills Job Title
Company
Size
Industry Function

17.
Convert qualified candidates into hires
Recruiter InMails

18.
Executive summary
20
Almost everyone is open to
your job opportunities.
93% of professionals in Hong
Kong said they are interested in
hearing about new job
opportunities.
1
Things they want to know
more about your company.
The top 3 things candidates in
Hong Kong want to know about a
company are its culture, perks,
and products and services.
2
Once you have the right
message, share it through the
right channels.
The most common ways
professionals in Hong Kong land a
new job is through social media,
employee referrals, online job
boards, and head hunters.
3

19.
21
Questions?
We will send you a link to the recording and
the slides of this webcast.
Contact us if you’d like to find out more
about LinkedIn Talent Solutions.
Nathan Khan
Enterprise Solutions Manager
LinkedIn Hong Kong
nakhan@linkedin.com
Jeff Wong
Enterprise Solutions Manager
LinkedIn Hong Kong
jewong@linkedin.com
Andy Hu
Marketing Manager, North Asia
LinkedIn
ahu@linkedin.com