This document provides information about communication training from the International Banking and Investor Relations Department. It emphasizes the importance of appealing to interests over intellect when persuading others. The training seminars focus on effective strategies for writing, presenting, and speaking to investors to maximize success and avoid failure. Attendees will learn best practices for investor relations emails, presentations, and negotiations.

2. The Art of Persuasion
International Banking and
Investor Relations Department
COMMUNICATION TRAINING

3. “If you wish to
persuade, you
must appeal to
interest rather
than intellect.”
Benjamin
Franklin

5. When it’s time to persuade...

6. ... what you write,

7. ... what you show,

8. ... and what you say,

9. can be the
difference
between
success...

10. ... and failure.

11. For persuasion,
you need the
best strategy

12. Unfortunately,
hoping for the best
is NOT a strategy!

13. “An investment
in knowledge
pays the best
interest.”
Benjamin
Franklin

14. International Banking and
Investor Relation Seminars
Investor Relations Emailing (2 Days)
Investor Relations Presentations (2 Days)
Investor Relations Negotiations (2 Days)

15. Financial Referees

16. e: info@elc.com.tr
w: www.elc.com.tr
t: 0216 467 5460
0533 810 1903