reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdf
Your Business and the Changing Face of Social Media
1. The Changing Face of
Social Media
Angela Connor; Senior Vice President, Group Director
August 9, 2012
2. Author, “18 Rules of Community Engagement: A Guide for
Building Relationships and Connecting With Customers Online”
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
6. What is Social Media?
Social media is a conversation – supported by online tools.
Look who’s talking:
• your customers
• your employees
• your investors
• your critics
• your fans
• your vendors
• your competition....
• anyone who has internet
access and an opinion.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
7. Today over 65% of adult internet users
say they use a social networking site
The Pew Research Center's Internet & American Life
Project August 2011
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
8. 70% of global consumers say online
consumer reviews are the second
most trusted form of advertising - an
increase of 15 percent in four years.
Nielsen’s Global Trust in Advertising Survey
April 2012
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
9. 92% of consumers around the world
say they trust earned media, such as
word-of-mouth and recommendations
from friends and family, above all
other forms of advertising.
Nielsen’s Global Trust in Advertising Survey
April 2012
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
10. Social Media is Always Changing
But YOU Should be Consistent
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
12. • Goals and Objectives BEFORE Social Media Strategy and
Tactics
• We take an integrated approach that starts with clearly
defining how your business goals are to be achieved through
your social marketing communications strategy.
• We believe your online involvement is an investment. It
needs to be considered a long-term strategic commitment,
not a short-term experimental tactic.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
14. Listening to social media is one essential way to begin
learning more about your brand and how it’s seen.
•
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
22. By 2015, 9 out of 10 consumers will have a mobile subscription
29% of travelers have used mobile apps to find flight deals
30% have used mobile apps to find hotel deals
15% have downloaded mobile apps specific to upcoming vacations
85% of leisure travelers use their smartphone while abroad
72% post vacation photos on a social network while still on
vacation
46% check in to a location (Facebook and FourSquare) while on
vacation
70% update their Facebook status while on vacation
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
27. Today, I challenge you to…
• Rethink your messaging
• Become your own publisher
• Find your audience. Go where they are.
• Take the focus off of YOU
• Engage: Don’t be afraid to ask questions and find out what
your target audience wants and needs from you
• Learn from others
•
Look who we’ve done this work for. B2B versus B2CAdd Smith and Nephew
Talk about how it has changes. Facebook brand pages, profiles, moderating comments, etc…Facebook has a new annoucnement every single day .
At the core of your strategy –Clearly defining how your business goals are to be achieved through your Facebook marketing
With social media, there is no one-size-fits all strategy for success. Before we make any recommendations, it is crucial that we understand your company or organizaation’s goals and objectives. Then, we develop a social media plan to firmly establish your brand online. We work tirelessly to ensure your brand is differentiated, compelling and relevant and drives not just awareness or interest, but engagement and dialogue.
Use social media as a real-time research tool and to gain insights on a number or topics.
Talk about how this also had influencer relations
2nd annual Hops Festival Twitter photo booth
How are you delivering your message? Maybe people don’t engage because it isn’t interesting. Social media gives you many ways to do that. Alamance County is seeing some success with twitter, getting noticed by community and local media Seasonal flu vaccination awareness (this was a multi-health department media collaboration with Chatham, Guilford, and Randolph counties)Rabies Alerts (with confirmed cases of rabies in the county)Health Department eventsNews Releases and background information about the subject (i.e. County Health Rankings, Give Kids a Smile, and other important health topics)