2021 Capabilities Deck

About Us
Mikado is a demand generation
agency based in Toronto, ON.
We help early-stage SaaS
startups build their demand
generation strategy, from planning
to execution.

I’m the founder of Mikado Agency. You'll work
directly with me for your day-to-day. I'll
personally manage your demand generation
strategy and will always be your point of
contact.
Behind the scenes, I work with a hand-picked
team of specialized marketers to provide the
horsepower needed to execute your marketing
campaigns. We're a well-oiled machine.
Hi, I’m Angelica.

What We Do

Two ways to engage with us:
1. Have us build your demand generation strategy and execute
You have product-market fit and now you’re ready to scale. We’ll research your business and your
market to build a customized demand generation strategy. Once that’s built, we’re here to help you
execute the plan. Read on to learn what that process looks like.
2. Marketing services on-demand
You already have a demand generation strategy in place and need support executing certain
channels (or all of them!). We’re available to help on a project-to-project or monthly plan. Skip
ahead to Marketing Services On-Demand for a full list of our services.

Building Your
Demand Gen Strategy

Building Your Demand Gen Strategy
Purpose: Determine the best plan of action to attract more customers, shorten your sales cycle
and lower acquisition costs.
Our method:
1. Interview your founders and/or sales and marketing leadership to understand your business
growth goals and determine how marketing can support them.
2. Audit your current marketing to identify what’s performing well and where there is
opportunity for growth.
3. Analyze your competitors’ marketing funnels and online presence.

● An actionable demand generation strategy including:
○ Marketing channel mix and campaign strategy
○ Definition of your lead lifecycle stages and marketing-sales process
○ Execution timeline with milestones
○ KPIs and proposed targets based on your business growth objectives
● A detailed report on your competitors’ growth marketing
● An audit report of your existing marketing highlighting your best assets and opportunities
for growth
● 1 hour workshop to review the strategy and outline next steps
What your plan will include

Once we’ve built your demand generation strategy, we can help you bring it to life.
Your customized strategy will determine which channels come into play and when, but read on for
a complete list of our services.
How we’ll communicate:
● Scheduled weekly 15-30 min sync calls
● Slack for day-to-day communication
● You’ll have visibility into our team’s project management board for real-time updates
Executing the Plan

Marketing Services
On-Demand

Marketing Services
Marketing
Automation
Build your marketing
engine with email
marketing, operational
flows, & more.
Digital
Advertising
Paid social and search
campaigns for acquisition,
engagement and brand
awareness.
Content
Marketing
Deliver value to your
audience with quality content
that drives traffic to your
website.

Full Service List
● Marketing automation and operations (HubSpot, Marketo, Salesforce)
○ Campaign support for marketing managers (creating programs on-request, like
webinars, email blasts, nurture campaigns, etc.)
○ Lead scoring and lead lifecycle
○ Reporting and dashboards
○ Tech stack integrations
○ Lead database cleanup and compliance
● Email marketing (copywriting, template design and development)
● Paid social and paid search ads (campaign management, creatives, copywriting)
● Content marketing (blog, ebooks, white papers, case studies)
● Landing page design and development

Who We Work With

Who We Work With

What the People Say

Let’s Chat
Enough about us. We want to hear about you!
Say hi anytime.
Email: marketing@mikado.agency
SMS: +1 (416) 884-1684
Website: https://mikado.agency