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Mikado Capabilities Deck 2021

  1. 2021 Capabilities Deck
  2. About Us Mikado is a demand generation agency based in Toronto, ON. We help early-stage SaaS startups build their demand generation strategy, from planning to execution.
  3. I’m the founder of Mikado Agency. You'll work directly with me for your day-to-day. I'll personally manage your demand generation strategy and will always be your point of contact. Behind the scenes, I work with a hand-picked team of specialized marketers to provide the horsepower needed to execute your marketing campaigns. We're a well-oiled machine. Hi, I’m Angelica.
  4. What We Do
  5. Two ways to engage with us: 1. Have us build your demand generation strategy and execute You have product-market fit and now you’re ready to scale. We’ll research your business and your market to build a customized demand generation strategy. Once that’s built, we’re here to help you execute the plan. Read on to learn what that process looks like. 2. Marketing services on-demand You already have a demand generation strategy in place and need support executing certain channels (or all of them!). We’re available to help on a project-to-project or monthly plan. Skip ahead to Marketing Services On-Demand for a full list of our services.
  6. Building Your Demand Gen Strategy
  7. Building Your Demand Gen Strategy Purpose: Determine the best plan of action to attract more customers, shorten your sales cycle and lower acquisition costs. Our method: 1. Interview your founders and/or sales and marketing leadership to understand your business growth goals and determine how marketing can support them. 2. Audit your current marketing to identify what’s performing well and where there is opportunity for growth. 3. Analyze your competitors’ marketing funnels and online presence.
  8. ● An actionable demand generation strategy including: ○ Marketing channel mix and campaign strategy ○ Definition of your lead lifecycle stages and marketing-sales process ○ Execution timeline with milestones ○ KPIs and proposed targets based on your business growth objectives ● A detailed report on your competitors’ growth marketing ● An audit report of your existing marketing highlighting your best assets and opportunities for growth ● 1 hour workshop to review the strategy and outline next steps What your plan will include
  9. Once we’ve built your demand generation strategy, we can help you bring it to life. Your customized strategy will determine which channels come into play and when, but read on for a complete list of our services. How we’ll communicate: ● Scheduled weekly 15-30 min sync calls ● Slack for day-to-day communication ● You’ll have visibility into our team’s project management board for real-time updates Executing the Plan
  10. Marketing Services On-Demand
  11. Marketing Services Marketing Automation Build your marketing engine with email marketing, operational flows, & more. Digital Advertising Paid social and search campaigns for acquisition, engagement and brand awareness. Content Marketing Deliver value to your audience with quality content that drives traffic to your website.
  12. Full Service List ● Marketing automation and operations (HubSpot, Marketo, Salesforce) ○ Campaign support for marketing managers (creating programs on-request, like webinars, email blasts, nurture campaigns, etc.) ○ Lead scoring and lead lifecycle ○ Reporting and dashboards ○ Tech stack integrations ○ Lead database cleanup and compliance ● Email marketing (copywriting, template design and development) ● Paid social and paid search ads (campaign management, creatives, copywriting) ● Content marketing (blog, ebooks, white papers, case studies) ● Landing page design and development
  13. Who We Work With
  14. Who We Work With
  15. What the People Say
  16. Let’s Chat Enough about us. We want to hear about you! Say hi anytime. Email: SMS: +1 (416) 884-1684 Website: