The American Angus Association shares tips and tricks for staying connected via social media.

1. “Women Connected” through
social media

2. Social Media Explained

3. The Social Network
• What social media tools do you use?
• How do you access them? Online, cell phone?
• What is the greatest advantage of social media?
• What worries you the most?

4. Big Four Players

5. Your Best Friend
• If you can only invest in one social network, it should
be Facebook.
– Connect through updates, photos, video and events.
• O n e i n e v e r y 9 p e o p l e on Earth is on
Facebook – more than 845 million users.
– Half of which say they login-in daily.
• The average user has 13 0 f r i e n d s . Huge
potential to reach a large audience; your friends +
their friends.
Visit American Angus on Facebook.

6. Your Headline News
• Twitter is known for breaking news and quick
updates.
– More than 19 0 m i l l i o n T w e e t s are posted each
day.
• Twitter adds nearly 500,000 users e a c h d a y .
• 14 0 c h a r a c t e r s on what’s happening in your
world.
– Tweet and re-tweet!
• What’s a #hashtag or @Twitterhandle?
Visit @AngusAssoc on Twitter.

7. Your On-Demand TV
• YouTube is an easy, free way to publish your own
video.
– Plays well with all other online tools; social media, websites.
• Users spend a total of 2.9 billion hours each month.
– (3 2 6 , 2 9 4 y e a r s ! )
• 48 hours of video are uploaded every minute.
– Nearly 8 y e a r s worth of content each day.
• Video that reaches people where they are, when they
want to watch.
Visit Angus TV online.

8. Your Creative Center
• Pinterest is, simply put, an virtual pinboard.
– Extremely fast growing; 10 . 4 m i l l i o n registered users.
• Collection of crafts, recipes, fashion, photography,
etc.
• 9 7 p e r c e n t of Pinterest users are women.
– Average user spends +/- o n e h o u r on the site during a
visit.
• Daily users have increased by more than 145 percent
since the beginning of 2012.
Check out the Certified Angus Beef pinboard.

9. Taking Care of Business
• What started out as only “social” tools, are now
dynamic m a r k e t i n g s t r a t e g i e s .
• Ability to target potential customers and reach them
in place most visit d a i l y .
– Similar to television, print, radio and display advertising.
• Understand your fan base, and s h a r e y o u r
me s s a g e .
– But don’t overdo it.

10. Management Tools
• Tweet deck
– Manage multiple Twitter accounts, schedule updates.
– Desktop and smartphone apps.
• HootSuite
– Manage multiple social media accounts, schedule updates.
– Powerful analytics.
• Bit.ly
– Shorten and tracks URL links.
• Smartphones
– Extremely valuable.

11. The iPhone
• The Apple revolution makes it
easier than ever before to…
– Take photos, video, audio.
– Share on social media.
– Connect no matter where you
are.
T he M otorola A ndroid smartphone is also a
good choice, if you’re of techy-mind.

12. Helpful Smartphone Apps
• Facebook, Twitter, YouTube, Pinterest
– Access all social media apps.
• PhotoShop Express
– Quickly edit photos taken with your phone.
• Dropbox
– Online file sharing “cloud.”
• Pulse News
– Lots of headline news in one place.
• Angus Mobile
– Keep up with Angus news, AAA Login, show results, etc.

13. Beef Resources to Remember
• F a c e b o o k – Black Ink Basics (Certified Angus
Beef Brand), Angus Journal, NCBA, State
Cattlemen’s/Beef Industry Councils, Livestock
publications.
• T w i t t e r – #beef, #agchat, #agtube, #cattle,
#ranchlife, #Angus, #agnews. @BlackInkBasics,
@CertAngusBeef, @Ajeditor, @Abbeditor.
– Visit our Angus breeders list.

14. Social Media Final Thoughts
• Be s o c i a l . It’s an online community, not
advertisements.
• Be e n t e r t a i n i n g . Share content that is
insightful.
• Be s h o r t ‘ n s w e e t . People have short
attention spans.
• Be c o n s i s t e n t . Invest time in your online
presence.
• Be p o s i t i v e . Help share the good, not the bad.

15. Questions?

16. American Angus Association
@AngusAssoc
apicreativemedia
AngusAssoc