2. the below presentation could lead to some serious dance moves..
Don’t blame us for tapping your feet and shaking those hips
3. Why Mirchi Gangnam
style?
Gangnam style is fast becoming this
decades version of “Macarena”
Entered the top 10 most viewed
Youtube videos with over 400 million
views
Hence making news waves across the
world
4. Activity overview:
Audience – no one is too young or
too old to Gangnam style “Mass
audience”
1 day of Mirchi Gangnam style at
Express Avenue Mall
5. What are we going to do ?
Mirchi team will Gangnam style the entire place.
Flash mobs to perform every 2 hours
6. On ground contest
where we will give away
cash prize worth 1
lakh
to those who do the Gangnam
style best and adapt the same
to the new SUPER HIT
“GOOGLE SONG” from the
movie Thupaki
7. Why should you be a part
of the Gangnam Madness?
• Led backdrop - frequent client ads to be played
• Flash mob in branded attire
• Heavy on air promos with tags
• Frequent emcee mentions
• Product sampling at the venue
• Brand integrated activities
most importantly…
8. Be the first to “Gangnam Style” the city
No one has forgotten the Macarena steps, and
no one Will FORGET THIS!
TREMENDOUS BRAND COVERAGE,
MOREOVER AN UNEXPECTED OUT OF
THE BOX EVENT TO SHOCK A MASS
AUDIENCE
9. On air Deliverables
Spots No. of days seconds rotates Total no. of
seconds
Teaser 2 days 30 20 1200
promo
Event promo 8 days 40 25 8000
Rj mentions 2 10
Ob links for
the event
day
Note* RJ Mentions only for being the Presenting Sponsor
10. On ground deliverables
Event posters – all over the mall and the usual city
hangouts
Event banner – 4
Print ads - 5
Client branded desk with top facia
Emcee mentions
Mascot with client branding
Promoters
Cut out branding
Hoarding in express avenue – 3 days (Depends on the
availability)
