Media interoperability challenges in India and possible approach

1. Media
Interoperability
Anil Tanwade
Zee Entertainment Enterprises Ltd

2. Today’s challenges

3. It’s Complex
 Unplanned Production
 Media Format Non Standardisation
 Unstructured Metadata Information
 Content Security Challenges
 Missing Application Collaboration
 Cost Escalations

4. Unplanned Production
Content Produced Like Factory
Delivery Pressure Affects Quality
Compromise In Content Security
Higher Bandwidth & Manpower
Contextual Services Revenue Loss
Digital First! ….Impossible

5. Media & Metadata Format
Broadcaster’s Delivery Formats Differs
Standard Schema Missing – Rights, Content Metadata, Annotation
OEM Compatibility & Collaboration Challenging
Subtitle, Dub Addition/Extraction Complicated
Media & Metadata Flow Via Different Channels

6. Content Security
Content Delivery Challenges – HDD, Internet, WAN
Forensic Watermarking
Content Encryption
Access Controls

7. System Collaboration & Cost
Non Interoperable Media Formats
Simplified Metadata Exchange Missing
Reformatting, QC etc Escalate Cost
Multiple Formats Adds Storage Cost

8. What’s the solution

9. Let’s Collaborate
 Standardise Media Acquisition Process
 Open Standards for Broadcasters (India)
 Define Metadata Schema
 Content Watermark & Encryption
 Advance Content Delivery
 Package Content Delivery – Media, Metadata, Subtitle, Dub
etc
 Standardise File Nomenclature
 Standardise “One” Audio & Video Codec For HD & SD
 Define Standards in Subtitle, Dub, QC Parameters
 Follow Standard Program Layout

10. Let’s Collaborate
 Standardise Timecode Structure
 OEM partnership
 Easy Metadata Exchange Mechanism
 Business-to-Business Workflows Achievable
 Interoperable Media Across Ecosystem

11. Global Approach

12. Digital Production Partnership (DPP)
 UK Television Industry Initiative
 BBC, ITV, BSkyB, BT Sports, Channel 4, Fox, TimeWarner etc
 Closely works with AMWA & EBU
 DPP – MXF AS 11, AVCIntra100 & IMX50 D-10, STL
 Defined Standard and Mandatory Metadata
 Supported By - Telestream, Dalet, Vizrt, Aspera, Dolby,
EditShare, Dolby, GrassValley, Interra, Ooyala, Sony, Signiant,
SAM, Tedial, AP, Adstream, Deluxe etc
 More @ https://www.digitalproductionpartnership.co.uk/

13. What’s For Me?

14. Let’s Start!
 One Package - Audio, Video, Subtitle etc
 Metadata Exchange Automated Among NLE, DAM, Playout, Digital
Platforms
 Soft Segmentations
 Inject/Extract Ancillary Media Easily
 Easily Update Metadata
 Common Technical & Metadata Standards In Industry
 Interoperability Across Industry
 Simple Media Management
 Cost Efficiency
Let’s Collaborate ….!

15. Thank You