1. Understanding the Macro and Micro Environment See Past Exam Papers for Sample Questions 1 of 36
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3. The Macro Marketing Environment Copyright: Southwestern Publications 2006
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12. Source: Fact Finders 2006 Fastest Growing Market for New Car – Eastern Europe (Latvia 49% increase on 2005) During prosperous times car manufacturers will add luxury extras The Wealth Effect The figures on the map show the level of average new car prices in each market compared to the average for all euro currency markets. Index 100 represents the European average