Introduction to digital marketing
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This powerpoint presentation provides an insight to the basics of Digital Marketing including website planning and creation as well as search engine optimisation.
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Introduction to digital marketing
- 2. Website planning and creation • “WordPress is a factory that makes webpages “ it stores content and enables a user to create and publish webpages, requiring nothing beyond a domain and a hosting service. • WordPress users may install and switch among different themes. Themes allow users to change the look and functionality of a WordPress website without altering the core code or site content. • WordPress' plugin architecture allows users to extend the features and functionality of a website or blog. WordPress.org has plugins available,[each of which offers custom functions and features enabling users to tailor their sites to their specific needs.
- 4. • Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. • Search engines use complex mathematical algorithms to interpret which websites a user seeks. • A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. • Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. • Updating content so as to keep search engines crawling back frequently can give additional weight to a site using tools like Canva, Similar Web. • Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. This can be done with Google Adwords- Keyword Planner Tool.
- 5. Affiliate Marketing • Affiliate marketing is a type of performance-based marketing. • In this, a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. • Eighty percent of affiliate programs today use revenue sharing or pay per sale (PPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM, cost per estimated 1000 views).