1. We Create Industry Ready professionals
www.digigyan.in

2. www.digigyan.in
2Source: Accel Research

3. www.digigyan.in
3Source: Accel Research

4. E commerce in India
How many of you know about Myntra?
Which company has acquired Myntra?
Have you heard of RelianceFreshDirect.com
Did you buy on recent Flipkart ‘The Big Billion Day
Sale’

5. E commerce in India
2014, the most fascinating year for ecommerce in
India
Ecommerce the most sought after investment choice

6. Some trends in ecommerce in
2015
• Online Grocery Will Be Hottest ECommerce Growth
Vertical
• 7 out of 10 Consumers Will shop from Mobile!
• India Post may be the most sought after Delivery man
• Small scale Retailers to face stiff competition from
marketplaces
•

7. Digital Marketing
Digital marketing has no boundaries

8. Digital Marketing
It encompasses devices such as smart phones, tablets,
laptops, game consoles, televisions, digital billboards,
and media such as social media, SEO (search engine
optimization), videos, content, email and lots more.

9. Why Digital Marketing?
• Level playing field
• Reduced cost
• Simple to measure
• Real time results
• Refinement of your strategy
• Brand Development
• Far greater exposure
• Viral
• Not Intrusive
• Greater engagement

10. Digital Marketing Statistics

11. Components of Digital Marketing
• Website Creation and Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Inbound Marketing
• Email Marketing
• Web Analytics
• E commerce Marketing
• Mobile Marketing
• Online Display Advertising
• Affiliate Marketing

12. Search Engine Optimization (SEO)
What are Search Engines?
What is SEO?

13. Search Engine Optimization (SEO)
SEO is a process to achieve top ranks on organic
search results (Free Results)
Search Engine rankings are achieved by following and
implementing various tactics in Site.
On page and Off page Optimization
Google’s 200 Ranking Factors

14. Search Engine Marketing (SEM)
Have you heard of Google Adwords?

15. Search Engine Marketing (SEM)
Paid Marketing
Display Advertising on External Sites
Ads in Mobile Apps
Video Ads in YouTube
Remarketing Strategies

16. Search Engine Marketing (SEM)
benefits
Measurable
Cost Effective
Maximum Relevance
Highly targeted
Location targeting
Mobile Targeting
Language targeting
Time targeting

17. Case Study
How Julian Bakery increased conversions by 35% and
impressions by 330% through the Google Display
Network

18. Objectives
• To drive brand awareness for the company by increasing
impressions
• To increase online conversions by driving relevant traffic
to its online store
• To increase in-store conversions by promoting its
products a relevant, local audience

19. Approach
• Placement targeting on the Google Display
Network was used to run ads on relevant websites
Geo-targeting was used to focus on areas with in-
store sales

20. Results
 35% increase in conversions
 330% increase in impressions
 Comparable CPA to search

21. Social Media Marketing (SMM)
Generating the visitors and increasing the brand
awareness using Social Networks
We target both paid and free marketing strategies in
Social.
Top 4 Social Media sites

22. Case Study
How Kaya Skin Clinic drove 20% of its Sales through
Facebook

23. Objectives
 Drive awareness about physical stores among
masses.
Increase the number of walk-ins at clinics.

24. Approach
 A Facebook Page was built by Kaya Skin Clinic.
• Customers and prospects were given complete details on the clinics,
including location and available packages on the company’s Facebook Page.
• Users were allowed to book appointments online through the Facebook page
• Facebook Ads were run by the company to reach potential customers and
prospects.
• Specific age and gender targeting was done to narrow down the list of
prospects.
• Videos were posted on the Facebook page and ads based on these post called
Page post ads were created.
• Fans were engaged through a mix of updates, videos, pictures, questions and
polls.
• Important posts were pinned and highlighted.
• Fan’s questions about their services were responded.
• The fact that people trust their friend’s recommendations more was
capitalized by using friends of their connections and targeting, apart from the
other targeting parameters employed to reach friends of current Page fans.

25. Results
22% of the website traffic was from Facebook
Drove 20% of its sale through Facebook
Generated a revenue of INR 8L in just 6 days through
offers posted on the page
Facebook conversions were higher than that of other
lead sources by 40%

26. E mail Marketing
To generate the business and leads using existing and
new clients via email.
We study about email marketing strategies,
newsletter design and practical examples of Email
Marketing

27. Web Analytics
Web analytics is about analysis of the website reports
to make decisions based on data
Learn Google Analytics for analyzing the website
traffic.

28. Web Analytics
Some key points you will learn-
How engaged your customers were on your website?
Where are the visitors coming from?
What causes people to leave your website?

29. About DigiGYAN Institute for
Professional Training & Services
Founded by professionals from Academics & Industry
having twenty years of industry / Academic experience.
Mission: To Act as a bridge between Industry and
Academics by creating Industry linked skill programs that
are delivered participatively through industry
professionals.
Focus on Industry required Skills in present and very near
Future.
Have trained professionals in digital marketing from a
variety of companies and profiles.
Use Blended model pedagogy using E-Learning.
www.digigyan.in
29

30. Our Courses
Digital Marketing Professional course
Search Engine Marketing course
Search Engine Optimisation course
Social Media Marketing course
Web Designing course
Web Analytics course
Email Marketing course and more….
www.digigyan.in
30

31. Key Benefits to Students
Have Industry in-demand Job oriented skills alongside the
Degree.
Have a Top-up Certificate in the In-Demand Industry
skills.
 Additional Industry recognized Certificate( Optional).
Placement assistance & Better Marketability in the Job
market.
Better salary packages/ Job profiles.
Training by Industry experts.
Hands on exercises & real industry assignments.
Latest Content for your learning.
E-learning support.
www.digigyan.in
31

32. Digital Marketing Job Profiles
Common Job Profiles
SEO Professional
Adwords Account Manager
Social Media Specialist
Digital Marketing Consultant
Web Analytics Specialist

33. Course pedagogy
Classroom sessions
Training Content (Presentation + Video)
Weekly exercises
Home assignments
Research projects
E learning support
Weekday or Weekend class options

34. Weekday Class (Evening Batch) : Mon – Fri (3 hours)
(20 weeks)
Weekend Class (Morning/Evening Batch) : Sat (4
hours) (15 weeks)
Weekend Class (Morning/Evening Batch) : Sun (4
hours) (15 weeks)

35. Program Fee
Money Back Guarentee : In case you do not like our Digital
Marketing Professional Training Course, do ask for 100% money
refund after your 1st session or in the first 7 days of registration

36. Visit us at www.digigyan.in
Or
Call us on 8800341422, 9899938568 for details