1. Driven by Data
Modern data infrastructure to accelerate
innovation and competitiveness in a
data-driven, multi-cloud world
1
Multi-Cloud strategy for
Enterprise with IBM Storage

2. Topics
• IBM’s Market POV
• IBM’s Software Defined Storage and Storage Systems Solutions
• Partnership Opportunities
2

3. Data Driven World
IDC FutureScape Predictions:
Worldwide IT Industry
2017 Predictions
“By 2020, 50% of the G2000 will see the
majority of their business depend on their
ability to create digitally enhanced
products, services, and experiences.”
The world’s most valuable resource
is no longer oil, but data.
3

4. “80% of the world's data, whether it's decades
of underwriting, pricing, customer experience, risk
in loans... That is all with our clients. You don't
want to share it. That is gold. This is what we do:
We help you use that.”
- Ginni Rometty
20%
80%is like gold.
The other
of the world's data
is searchable and
anybody can get to it.
Those who can harness
the power of their data have
a competitive advantage!
4

5. Unleash the Full Value of your Data
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Analyst Test Dev Mobile App
Project
Machine
Learning /
Deep learning
Call Center
Fresh data works best.
Primary Use Secondary Uses
Value
Increased ValueSecure, Access, Unlock Value
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5

6. Potential Value
Experienced Value
Realizing the full value of your data requires
a modern and agile data infrastructure
that’s intelligent at its core.
Technology
Human Capital
Infrastructure
Primary Use Secondary Uses
Infrastructure
Value
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Unleash the Full Value of your Data
6

7. Path to a Data-Driven Multi-Cloud Storage Architecture
Private Cloud
Infrastructure
Traditional
Infrastructure
IBM
Cloud
Cloud-Edge
Colocation
Private Cloud
Managed Service
Providers
IBM
Cloud
Private
Flexible
• Data Portability between
Private and Public Clouds
• Secure and Compliant
• High ROI Use Cases
Modern
• Service Level Driven
• Software Defined and Flash
Optimized
• Modern Backup and
Replication
Agile
• API Automation
• Native DevOps Capable
• Self Service
7

8. Vision & Leadership in AI, Hybrid Cloud and Blockchain
AI solutions ingest
data of all forms,
structured and
unstructured,
understand that data,
learn from it, and
reason through it.
Hybrid cloud with IBM Cloud
Private for Data is the platform on
which AI solutions are built.
Blockchain solutions
supporting both on-chain and
off-chain data, with near real
time performance, security,
encryption and high
availability.
Data is the resource on which
they all depend.
8

9. 17Xas likely to report excellent progress
proactively affecting
change
for the business
• 16X as likely to report excellent progress
running IT as a profit center
• 3X greater ahead-of-schedule project
delivery
• 4X greater under-budget storage project
delivery
• Spend 9% less per application
• Manage 68% more TBs per-FTE
10Xas likely to believe they will
significantly
outperform
competitors
16Xas likely to report excellent progress
speeding innovation &
time to market
Better Storage Leads to Better
IT & Business Outcomes
Storage maturity leaders report more satisfaction
and success in storage and non-storage KPIs.
More than 7Xas likely to report high levels of
success using data
to predict business
trends
14X
as likely to report they have/will
exceed annual
revenue goalsESG - Storage Technology Maturity Research 2018 (N=615)
9

10. 10
ManagementData Protection Cluster Virtualization for Servers
Scale-Out FileScale-Out BlockScale-Out Object Virtualized Multi-Vendor Block
Cloud Object
Storage System
Elastic Storage
Server
Available as
FlashSystem
A9000
FlashSystem
A9000R
FlashSystem
V9000
Storwize V7000F
Storwize V5030F
SAN Volume
Controller
Storwize V5000
Storwize V7000
High-end Storage Tape & Virtual Tape
TS7700
Family
TS2900
Autoloader
Tape
Libraries
LTO8 &
Tape Drives
All-Flash Acceleration
FlashSystem 900
DS8884
DS8884F
DS8886
DS8886F
DS8888F
ArchiveBackup Copy Data
Management
VM Data
Availability
Metadata-Driven
Data Insight
New-Gen
Workloads
High-
Performance
Computing
High-
Performance
Analytics
Monitoring
& Control
Infrastructure / Cloud
Networking
Container
& VM APIs
FlashSystem
9100
Traditional NAS/File
DS8882F
Ours is the broadest portfolio in the industry
executed with vision and innovation, and delivering AI & hybrid cloud solutions from the broader IBM

11. 11
IBM Spectrum Protect Plus
2017
VMworld Hot Product
IBM Mid-Range
Tape Drives &
IBM Tape
Libraries
2018
Market Leader
IBM FlashSystem
2015 - 2016
A Major Player in All-Flash Array by IDC
MarketScape6
IBM Spectrum Storage
2014 - 2017
#1 Software-Defined Storage
Controller Software4
IBM Tape
2006 - 2017
#1 Branded Tape Revenue5
IBM Cloud Object Storage
2018, 2016
A Leader in Object-Based Storage by IDC
MarketScape2
IBM
2017
#1 Storage Software3
IBM Spectrum Scale, IBM
Storwize
2017
Best HPC Collaboration: Academia, Government
and Industry
IBM Spectrum Scale, IBM
Storwize
2017
Best Use of HPC in Life Sciences
IBM Spectrum Scale
2017
Best HPC Storage Product or Technology
1
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not
be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and
internationally, and is used herein with permission. All rights reserved. Gartner document available from IBM upon request. 2IDC Worldwide Storage Software and Cloud Services QView, 4Q17 (8 March 2018 ). Dell Inc. and IBM were statistically tied in worldwide storage software market share due to a difference
of one percent or less in the share of revenue for calendar 2017. 3 IDC Worldwide Storage Software and Cloud Services QView, 4Q17. (8 March 2018 ). 4IDC Custom Tape Report, 2H’17 5IDC MarketScape WW All-Flash Array 2015-2016 #US40721815 Dec. 2015. 6IDC MarketScape WW Object-Based Storage
Awards and Recognition
IBM
2018
5 Star
Storage Vendor
IBM Storage /
IBM PartnerWorld
2018
Channel Acceleration
Award
IBM
2018
SAP Global Partner
of the Year:
Infrastructure
IBM
2018
Runner Up:
Hybrid Storage Vendor of the Year
IBM Storwize, XIV, DS8000
2013 - 2017
A Leader:
Magic Quadrant for General-Purpose Arrays1
(October 2017)
IBM SSA Portfolio
2014 - 2018
A Leader:
Magic Quadrant for Solid State Arrays
(July 2018)1
IBM Spectrum Protect
2011 - 2017
A Leader:
Magic Quadrant for Data Center Backup & Recovery
Solutions (July 2017)1
IBM Spectrum Scale &
IBM Cloud Object Storage
2016 - 2017
A Leader:
Magic Quadrant for Distributed File Systems &
Object Storage (October 2017)1
IBM recognized in the below markets for our
listed solutions:
IBM Cloud Object Storage
2018
Critical Capabilities for Object Storage1
Highest Scores In All Use-cases:
Analytics, Archiving, Backup, Content Distribution,
Cloud Storage
(January 2018)
IBM FlashSystem 9100
2018
Best of Show
Most Innovative Flash Memory Technology
IBM FlashSystem 900
2016
Best of Show
Most Innovative Flash Memory Enterprise
Business Application
IBM Spectrum Scale
2017
Best of Show
Most Innovative Flash Memory Enterprise
Business Application

12. IBM Storage Leadership
19 of 20
of world’s top banks by assets use
IBM DS storage system solutions
for availability, performance, and
reliability
87%
of the Fortune Global 100
use IBM Spectrum Storage
1IBM named a ”Leader” by Gartner, IDC, or both in 2016, 2017, or
20918 in markets served by IBM Spectrum Protect, IBM FlashSystem,
IBM Spectrum Scale, DS8880, IBM Cloud Object Storage, Storwize and
XIV.
LEADER
in 2018, 2017 and 2016,
IDC and Gartner named
IBM “leaders” in 12
reports1
IBM Global Financing is
the #1 IT financier in the
world
IBM now offers Utility/Consumption
based pricing for Storage
#1
#1 in Analytics
Archiving, Storage and
branded Tape
12

13. 13
Client Multi-Cloud Patterns
Where you have… And you want to…
TRANSFORM WITH NEXT-GEN APPLICATIONS
AI and Big Data infrastructure to support High Performance Data Analytics
and HPC leveraging the power of the Open Source community, supporting
the very small to the largest clusters in the world
REFACTOR APPS / CONTAINERIZE
Integrated Docker & Kubernetes
Private clouds for app modernization & agile development with full portability
to leverage public cloud infrastructure
Private clouds for traditional application infrastructure as agile, flexible and
cost effective as public clouds, and seamlessly extend to leverage public
cloud infrastructure as business demands
MODERNIZE TRADITIONAL WORKLOADS
IBM Z

14. 14
Private clouds for traditional application infrastructure that is as agile, flexible and
cost effective as public clouds, and seamlessly extends to leverage public cloud
infrastructure as business demands
Where you have… IBM offers…
IBM Z
Modernize Traditional Workloads
Multi-Cloud

15. 15
Why Modernize?
15
Reduce Cap/Ex - OpEx
Improved Performance & Availability
Ease of Management
Enhanced
Business Agility
Multi-Cloud / Future Proof
• Flash storage with Dedup/compression
• Software Defined
• Storage Virtualization with common data services
• Data as a Service and Native
DevOps enabled via API driven
automation and secondary data
management
• Key use cases are Cloud
based backup, DR, Test/Dev
and DevOps
• All Flash storage,
Active/Active HA,
Replication, Modern data
protection and secondary
data management
• Lower OpEx
• Infrastructure Development

16. 16
Hitachi EMC NetApp IBM
HP Pure Oracle
“ Spectrum Virtualize makes even highly
complex physical landscapes easy to
manage.”
Rick Harvey
Director of IT Infrastructure
University of Rochester Medical Center
Modernize your storage
without changing your storage
16© 2018 IBM Corporation
Physical storage is “hidden” from servers
Rich integrated function applies to all storage
Agility and efficiency of software-defined storage without
replacing your existing storage
Compression and
deduplication
can store up to 5x as much data
Thin provisioning can
double the amount of
data stored

17. NVMe Accelerated Enterprise Flash Array
Supports Physical, Virtual and Docker Environments
100% NVMe
IBM Storage Insights
AI based predictive analytics
and storage management
Spectrum Storage Software
IBM Spectrum Virtualize
IBM Spectrum Copy Data Management
IBM Spectrum Protect Plus
IBM Spectrum Virtualize for Public Cloud
IBM Spectrum Connect
FlashSystem 9100
WINNER of the
"Most Innovative
Flash Memory
Technology Award”
at the 2018

18. • Data Reuse, Protection and Efficiency
• Business Continuity and Data Reuse
• Private Cloud Flexibility and Data
Protection
IBM FlashSystem 9100
Proven solutions to transform infrastructure efficiency

19. VM Backup
VM Backup
IBM FlashSystem 9100
IBM FlashSystem 9100
Solution for Data Reuse, Protection, and Efficiency
Protect and reuse data for maximum
business agility
• Comprehensive backup in virtual or physical
environments
• Quickly spin-up and spin-down real world
environments using CDM’s API integration
and templating
• Reuse backup and other data copies for:
- DevOps
- Analytics
- Reporting
- DR
• Orchestrate copies to maximize use
of snapshots
• Leverage flash speed to enable multiple use
cases to meet all of your SLAs

20. IBM FlashSystem 9100
Solution for Business Continuity and Data Reuse
Reuse Data
Use public
cloud storage
as DR target
Deploy multi-cloud environments for
business continuity and data reuse to
reduce cost and improve agility
• Reduce OPEX/CAPEX for business
continuity by replicating to IBM Cloud
• Leverage cloud DR copies for
- DevOps
- Analytics
- Reporting
• Recover applications in VMware
Environments in IBM Cloud with near zero
RTO/RPO
• Easily migrate workloads between
on-prem, private and IBM Cloud

21. IBM FlashSystem 9100
Solution for Private Cloud Flexibility and Data Protection
IBM FlashSystem 9100
Transform on-premises storage with cloud
efficiency and flexibility for Docker and Kubernetes
environments
• Maximize agility when deploying new-generation
applications in on-prem environments or private
clouds
• Automate storage provisioning and data protection
• Reuse backup and other data copies for DevOps,
analytics and reporting with virtualized and Linux on
bare metal environments
• Simplify deployment with pre-tested IBM Cloud
Private and IBM Spectrum Access Blueprint

22. 22
Holistic systems monitoring
Storage systems analytics
Planning tools to optimize
storage infrastructure
Proactive storage
diagnostics to reduce
downtime and focused on
time to resolution
Monitor
Proactive
Analytics
Visibility, Insight & Control
22
Planning
• Insights = Cloud based
• Control = On prem
• Storage tier efficiency
• Predictive analytics
• Best practice violations

23. 23
IBM Storage Insights architecture
23
Line of Business
Infrastructure
Team
• Resource Grouping
• Customized Alerting
IBM Support
• Configuration best practices
• Environment analytics
• Predictive analytics
• Remote diagnostics
• Faster time-to-resolution
IBM Cloud
https
• One way communication
• Data at rest is AES 256-bit encrypted
• Metadata “data lake” has no client identity information
• ISO/IEC 27001 ISM certified
• Single point of metadata collection
FlashSystem
A9000R
FlashSystem
V840, V9000
SAN Volume
Controller
Storwize V5030F
Storwize V5000
Storwize V7000F
Storwize V7000 XIV Gen3 FlashSystem 840, 900FlashSystem
A9000
Multiple IBM
systems supported
DS8000 VersaStack

24. 24
IBM Storage Insights – Business Value
24
Lower Overall Costs
• Predictable performance
• Better capacity planning
• Tired storage automation
Simple, Easy, Automated
• SaaS management offering
• Up and running in < 30 min.
• Analysis and automation
Predictive Support
• Proactive response
• 500 external storage systems
• Resolve issues 50% faster
Data Centric Architecture
• 1,000’s of connected arrays
• Comprehensive telemetry
• Millions of data points
• Community learning
I believe Storage Insights is one of the best pieces of software IBM has ever developed …we’ll be able to put
some 150 TB of data on lower-tier storage instead of the more expensive all-flash resources, saving us close
to USD400,000. That’s huge cost avoidance we might never have discovered without Storage Insights.
- Systems Administration Group, Medical Center
Start Here

25. 25
Evolution of backup
Backup
Traditional backup / recovery
Archive
Long-term data retention / compliance,
corporate governance
Data Management / Operational Recovery
Instant data recovery / data access for multiple use
cases (Test/Dev, DevOps, reporting, analytics, etc.)
25Think 2018 / DOC ID / March 13, 2018 / © 2018 IBM Corporation

26. 26
Traditional Backup and Modern Secondary Storage
26
Production Environment Traditional Approach
Backup Server
Backup
+Incremental
2) Restore
3) Roll forward latent data
4) Repeat and duplicate copies
1) Automation & Orchestration
Provision of Apps & Storage
Pros
• Broadest support for
devices/media including
Tape
• Ideal for long-term archival
Cons
• Slower recovery
• Proprietary data format
hinders non-backup use
cases
Modern Approach
Snapshot Server
1) Automation & Orchestration
Provision of Apps & Storage
2) Direct mount virtual copies
Snapshot
+Incremental
Hybrid
Cloud
Pros
• Fastest recovery
• Native data format enables
DevOps, analytics use
cases
Cons
• Best performance require
modern Storage platforms
IBM Internal Use

27. 27
Spectrum Protect family values
Spectrum Protect values
Protecting the data,
workloads and environment
that are important to you
Satisfying the recovery time
and recovery point objectives
to keep your business running
Managing data lifecycle and
storage placement to
maximize cost efficiency for
data “at rest” in support of
long-term retention
Spectrum Protect solutions
Workloads
Operational protection, optimized for RTO & RPO
Storage mgmt & long-term retention, cost-efficient long-term retention and lifecycle mgmt
Global catalog Global index Scale-out storage
Storage management &
long-term retention
Storing data to…
Agentless
Snapshots in vSnap
Long-term retention Storage management
Object server(s)
Storing data to…
Scale-out
Disk Tape Cloud
27Think 2018 / DOC ID / March 13, 2018 / © 2018 IBM Corporation

28. October 11, 2018
Harnessing the Value of
Data
…how do companies
harness the value?
• Identify
• Categorize
• Utilize
The Economist, May, 2017
“The world’s most valuable resource
is no longer oil,
but data.”

29. 29
Structured vs. Unstructured Data
Structured Unstructured
• Strictly organized, common schema
• Designed for management by computers
• Relational databases & spreadsheets
• Standard search operations
• No uniform structure
• Designed for use by humans & devices
• Word docs, PDFs, emails, videos, IoT
sensor data, audio files, emails, HTML, &
images
• Limited data visibility

30. 30October 11, 2018
Unstructured Data Is Hard
to Manage
For exabyte-scale data stores…
• Challenging to pinpoint & activate relevant data
for large-scale analytics
• Lack of fine-grained visibility needed to map
data to business priorities
• Difficult to remove redundant, trivial & obsolete
data
• Tough to identify & classify sensitive data

31. 31
Metadata is the Key to
Data Organization & Insight
Three Types of Metadata
Metadata can be custom
(label,map to various business &
scientific aspects)
1 2 3
Metadata can be
derived from analytics
(percent confident)
Metadata can come
from a system
(owner, last modified,
size, type, etc.)

32. 32
Data Insight for Analytics,
Governance and Optimization
• Automate cataloging of unstructured data by
capturing metadata as it is created
• Enable comprehensive insight by combining
system metadata with custom tags to increase
storage admin and data consumer productivity
• Leverage extensibility using the API, custom
tags and policy-based workflows to orchestrate
content inspection and activate data in AI, ML
and analytics workflows

33. 33
IBM Spectrum Discover Accelerates Value
Analytics Governance Optimization
!
• Accelerate data identification
for large-scale analytics
• Operationalize tasks to reduce
the burden of data preparation
• Orchestrate ML/DL and
MapReduce processes
• Ensure data is compliant with
governance policies
• Reduce the risk buried in
unstructured data stores
• Speed investigation into
potentially fraudulent activities
• Decrease storage capex by
facilitating data movement to
colder, cheaper storage
• Increase storage efficiency by
eliminating redundant data
• Lower storage opex by improving
storage administrator productivity
© Copyright IBM Corporation 2018
Reduce time to accuracy
and results
Mitigate risk and improve
data quality
Improve storage
utilization

34. 34
Where you have… IBM offers…
Transform with New-Gen Applications
AI and big data infrastructure to support High Performance Data Analytics
and HPC leveraging the power of the Open Source community, and
supporting the very small to the largest clusters in the world
Multi-Cloud

35. © Copyright IBM Corporation 2018 35
IBM Spectrum Computing & Spectrum Storage
Software Defined infrastructure for new-generation apps and analytics
| 35
Heterogeneous Servers & Storage
§Workload management
§Resource management
Multi Cloud Infrastructure
DiskFlash Tape Linux VMs Containers
§Multi-tier
data management
IBM Spectrum Storage
Cloud
Hadoop
MongoDB
Cassandra
MapR Hadoop
Spark
Cluster
creep
Docker Containers
§ Complex management
§ Slow, inconsistent
time to results
§ Expensive, poorly utilized
infrastructure silos
§ Automated management
§ Fast and consistent
time to results
§ Cost efficient utilization
of shared infrastructure

36. Data Layer
Runtimes,
Resource &
WL Managers
DL Frameworks
ML Libraries
ML/DL
UI and Flow
Data Science
Apps
Value-add Tools
IBM Spectrum Conductor
Tensor
Flow
Caffe PyTorch Chainer MLLib Graphx
Scikit-
learn
R xgboost
GPU Support / Distributed / BYOF / Session Scheduler / MPI / Containers… Anaconda
Python
Spark
PIEDSX Anaconda
Distributed Deep Learning (DDL)
Data Prep / Parallel Training / Model Tuning / Model Evaluation / Inference Services…
IBM Spectrum Conductor Deep Learning Impact
PowerAI Vision DLaaS
IBM
PowerAI
Enterprise
IBM Spectrum Scale IBM Cloud Object Store
2018 Reference Architecture for AI Infrastructure: Software
36

37. © Copyright IBM Corporation 2018 37
Application modernization & agile
development with portability to leverage
public cloud infrastructure
Where you have… IBM offers…
Refactor & Containerize Applications
IBM Spectrum Access
StorageIBM Cloud Private
Multi-Cloud

38. Introducing IBM Cloud Private
Full stack multi-cloud software platform
Built using industry standard open
source projects including Kubernetes,
Docker, Terraform, Cloud Foundry, 40+
Enterprise grade, open by design:
Accelerated by IBM Storage Solutions
for IBM Cloud Private
38

39. Blueprint for building your own Private Cloud or for your Clients
IBM Storage Solution for IBM Cloud Private offers a
complete private cloud stack that drives new
efficiencies in application and business deployment.
It is the private cloud cookbook, where we have worked out the best
ingredients, proper measurements and the perfect balance of each.
• Pretested and validated reference architecture
• Test and develop on the public cloud
• Deliver on-premises via container services
• Enable application developers to self-provision storage with no need
for storage domain expertise
• Build micro services in hours or minutes not days or weeks
The options are only limited by your creativity and imagination.
Feel secure as you move to the cloud. Leap ahead of your competition
under budget and ahead of schedule.
IBM Storage
Solutions Offering
IBM Storage Solutions for IBM
Cloud Private (Offering)
IBM Storage
Solutions Blueprint
Guide to deploy IBM
Storage Solutions for IBM
Cloud Private
39

40. IBM Cloud Private & Storage In Action
https://ibm.ent.box.com/file/341494398933
Demo
Client Success Story
A Multi-National Resort Chain
Use Case
• Modernize DevOps experience
Competition
• EMC (storage incumbent)
IBM winning Solutions
• ICP with Power Nutanix
• 3 x IBM Storwize V7000F
• IBM TS4300 Tape Library
• IBM Spectrum Control
IBM Cloud
Private
40

41. Partnership Opportunities
• IBM Storage Solutions
• Top Use Case Scenarios
• Reference Architecture
• Joint Offering Design
• POC Objectives, Criteria, Metrics
• Lab Provisioning & Support
• Pre-sales, Delivery, Operations, Sales
• IBM Executive Sponsorship
• Shared goals
• Sales & Marketing Support
Joint Sales
Workshops
Joint Offering
Develop new services offerings around:
• IBM Cloud Private
• Hybrid, Multi-Cloud for Modern Data Protection
and Analytics
• AI Enterprise
• Autonomous Driving
• Cyber Resiliency
• Modern Infrastructure
• SAP HANA
• Backup
• Disaster Recovery
• Utility/Consumption based Storage
• Cloud Object Storage & unstructured data
41

42. Unleash the potential of your data.
42
Put smart to work today.
IBM Storage