This presentation is based on a HBR case study P&G: Marketing Capabilities made by A Ankit Rao during an internship under Prof. Sameer Mathur, IIM Lucknow

1. Procter & Gamble :
Marketing
Capabilities

2. *

4. Current Situation

10. Adding emotional
quotient to the product

12. Eye-Tracking and Neuromarketing

15. • Focus more on developing markets.
• Be more environmentally focused.
• Focusing more on men’s products.
• Better Commerce practices.

16. Focusing more on developing
markets

17. In 2009, net sales decreased ($76.7 billion from $76
billion)
while the share of emerging markets increased. (32% to
33%)
Thus the loss incurred was from the developed markets.
Thus P&G should focus more on developing and
emerging markets rather than developed markets.

18. Be more environmentally
focused

20. Focusing more on Men’s products.

21. Grooming in men’s section accounts for 13% of net earnings and 10%
of net sales, this could generate more revenue.
Thus focusing less on food industry (snacks and pet care) and giving
more attention to grooming and health care would generate more

22. Better commerce practices

23. • Open P&G stores exclusively for P&G
products, like apple does.
• Create a e – store exclusively for P&G
products like amazon , etc.
• Focus less on walmarts , etc and focus more
on its own supermarkets.

25. Created by, A ANKIT RAO, NIT Raipur,
during a marketing internship by Prof.
SAMEER MATHUR, IIM Lucknow.
Disclaimer