Marketing Strategies and campaign that leads to success

2. Nike is the world's leading innovator in athletic footwear, apparel,
equipment, and accessories. Bill Bowerman and Phil Knight are the
two visionaries who created the world-renowned brand. In 1971, the
name Nike was established and Bowerman and Knight selected the
brand mark that is known internationally today, the Nike Swoosh.

3.  Social media has blown up within the last decade due to the easy accessibility
that comes with it. Social media outlets can be viewed on a phone, tablet,
computer, and even TVs nowadays. Digital media has provided interactivity
between the audience and the company.
 Placing a new priority on the quality of online advertising
 Making videos commercials that provide enough value, through entertainment or
education.
Nike doesn’t have to wait until World Cup or Super Bowl and spend $200 million to
get a few hundred million views. Now with digital, Nike could get this number of
views and impressions in any given day.

4.  Launched Nike.com in 1996
 Nike made its first real move into the social space, working with
media company to launch "Art of Speed” in 2004
 By 2005, Nike was moving into social media, joining MySpace and
YouTube
 In 2010, Nike really kicked their digital marketing into high gear,
with their Nike+, to widely reach the audience

5. Nike’s Social Media Marketing

6.  Nike is well known for running major branding campaigns. Its Facebook
pages don’t feature the smaller competitions and sales promotions that
we’re used to seeing from consumer brands. Nike uses something
called social channels to help promote giant marketing campaigns. The
use of a "#" is a perfect example of a social channel. Nike utilizes
Facebook to the max by creating a page for every single sport and gear
that they sell such as:
- Nike Basketball
- Nike Baseball
- Nike Running
- Nike Football
- Nike Soccer
Facebook to Cement their Communities

7. Exceptional customer services on twitter
 Nike has different twitter accounts depending on which exact Nike
product they are selling, just like sub genres of one big genre, which is
Nike. Nike sets a target of answering around 100 tweets a day from their
potential customers which shows that they are actually involved and
devoted towards their products. Nike's twitter account has been voted as
one of the most active customer service accounts on all of twitter. Even
throughout their commercials, Nike implements hash tags at the end of
them so twitter users can search for that specific product.

8.  Nike has only a Nike Women account on Pinterest, researching the demographic
of the website well.
 They only have one Google + page and it is updated weekly.
 Nike + is Nike’s own form of social media which has six million members.
 Products are linked through Nike + like the Nike + Fuel Band Consumers can
earn Fuel Points and compete against others or themselves. It also helps Nike
launch powerful product campaigns.

10.  The level of interaction with the post is extermely limited on
Google+
Solution:
Nike should try to take advantage of G+'s unique features by
hosting hangouts and Q&As.

11.  Lack of control on content : Negative publicity about the brand nike
will wslcate like fire.
Solution:
Nike maintained online reputation management. The
handle @NikeSupport is dedicated solely to responding to customers
who need help.

12.  There will be more competitions as more and more companies
realized the importance of creating this digital ecosystem. Similar
brands will start copying what Nike is doing, creating more niche
products that are better suited to people’s needs.
Solution:
Buying likes so that it increase SERP ranking.

13. Nike doesn’t need to wait for the world cup to get few hundred
million views because it has positioned itself very strongly in the
mind of audience.

14.  Nike can continue to spend more money on social media marketing rather
then TV and print media. But offline marketing is equally important to
reach wider audience in rural areas.
 They can continue to grow Nike + and launch continue campaigns around
new products.
 They can continue to focus on being consumer friendly and focusing on
training and educating.