The Ignosaurus (Latin: "Ignosaurus Status Quo") is a beast that lurks in the shadow of B2B Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it NEVER existed. But insiders know the dirty secret… that the Ignosaurus is very much ALIVE in B2B marketing. It lurks in our industry – holding you or your teams back, bringing everyone down. The only way to slay it...? Take away its seat at the table and invite another creature in its place.