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[object Object],[object Object]
Blog Readership Source: e-Marketer In 2008,  45%  of the US internet population read blogs on a monthly basis. In 2013,  58%  of the US internet population is projected to be reading blogs on a monthly basis.
In 2008,  13%  of the US internet population created or maintained a blog. By 2013,  17%  of the US internet population  will be blogging . Source: e-Marketer, blogs updated at least once every 3 months Blog Creation
128 million people  in the US will be reading blogs on a monthly basis. 38 million people in the US will be blogging. Both stats reflect a  50% increase   over current levels. By 2013… Source: e-Marketer
So, what IS a blog? A tool that allows you to quickly and easily  create  and  publish  new content. Allows readers to leave  feedback  on that content, as well as react to feedback from other readers.
Google loves blogs, which can be good, or bad Wal-Mart Blog Results Posts from other bloggers about Wal-Mart Blog
Components of a blog
Header Post Sidebar Comments
 
Why write about birthdays?  What does that have to do with Graco?
Promotes Best Western but also helps travelers find good deals
Is this a post about carpet, or decorating?
Blog posts can serve as communication tool in crisis situations
Comments give readers a chance to leave feedback and interact
Notice how blogger and readers refer to each other by first names
Graco’s sidebar gives readers  information  and encourages  interaction
Sidebar contains additional information that readers can find value in
The header sets visual tone for blog and has links to information for readers
Two column layout; Post column and sidebar
 
 
Two column layout; Sidebar and post column
Three column layout; Sidebar, post column, sidebar
Three Column Layout; Post Column, Sidebar, Sidebar
 
Issues to consider when picking a blogging platform ,[object Object],[object Object],[object Object],[object Object]
Does Your Company Have the Resources to Blog? ,[object Object],[object Object],[object Object]
Your blog does not have an expiration date… … can you commit to it from now on? http://www.flickr.com/photos/indieman/
Pick bloggers that are happy and passionate Not people that would rather do something else… Not people that would rather  be doing something else http://www.flickr.com/photos/cameronparkins Pick bloggers that are happy and  passionate
Qualifications for blogging? ,[object Object],[object Object],[object Object],[object Object]
Should your CEO blog?
A group blog is a very popular choice
 
Letting your evangelists blog for you can be a great idea
SmartTools: Blog Marketing
Mack Collier – Social Media Consultant Stay in touch with me here: Blog –  http://www.theviralgarden.com Twitter –  http://www.twitter.com/mackcollier Email – mack.collier@gmail.com
Ann Handley ,[object Object],[object Object],[object Object],[object Object],[object Object]

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What You Need to Know to Start a Business Blog

  • 1.
  • 2. Blog Readership Source: e-Marketer In 2008, 45% of the US internet population read blogs on a monthly basis. In 2013, 58% of the US internet population is projected to be reading blogs on a monthly basis.
  • 3. In 2008, 13% of the US internet population created or maintained a blog. By 2013, 17% of the US internet population will be blogging . Source: e-Marketer, blogs updated at least once every 3 months Blog Creation
  • 4. 128 million people in the US will be reading blogs on a monthly basis. 38 million people in the US will be blogging. Both stats reflect a 50% increase over current levels. By 2013… Source: e-Marketer
  • 5. So, what IS a blog? A tool that allows you to quickly and easily create and publish new content. Allows readers to leave feedback on that content, as well as react to feedback from other readers.
  • 6. Google loves blogs, which can be good, or bad Wal-Mart Blog Results Posts from other bloggers about Wal-Mart Blog
  • 9.  
  • 10. Why write about birthdays? What does that have to do with Graco?
  • 11. Promotes Best Western but also helps travelers find good deals
  • 12. Is this a post about carpet, or decorating?
  • 13. Blog posts can serve as communication tool in crisis situations
  • 14. Comments give readers a chance to leave feedback and interact
  • 15. Notice how blogger and readers refer to each other by first names
  • 16. Graco’s sidebar gives readers information and encourages interaction
  • 17. Sidebar contains additional information that readers can find value in
  • 18. The header sets visual tone for blog and has links to information for readers
  • 19. Two column layout; Post column and sidebar
  • 20.  
  • 21.  
  • 22. Two column layout; Sidebar and post column
  • 23. Three column layout; Sidebar, post column, sidebar
  • 24. Three Column Layout; Post Column, Sidebar, Sidebar
  • 25.  
  • 26.
  • 27.
  • 28. Your blog does not have an expiration date… … can you commit to it from now on? http://www.flickr.com/photos/indieman/
  • 29. Pick bloggers that are happy and passionate Not people that would rather do something else… Not people that would rather be doing something else http://www.flickr.com/photos/cameronparkins Pick bloggers that are happy and passionate
  • 30.
  • 32. A group blog is a very popular choice
  • 33.  
  • 34. Letting your evangelists blog for you can be a great idea
  • 36. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com
  • 37.