2. LinkedIn's Vision
Create economic opportunity for every
member of the global workforce
LinkedIn's Mission
Connect the world’s professionals to make
them more productive and successful
3. "My skills include
doughnut eating"
LinkedIn v Other Platforms
"I'm eating a
#doughnut"
"I like doughnuts" "Here's an artsy
picture of my
doughnut"
"Here's a
compilation of
aesthetically
pleasing
doughnuts"
"Here's a video
of me eating a
doughnut"
4. Utilize LinkedIn to It's Full Potential
Establish Your
Profile
Thought Leadership
Build a Powerful
Network
Keep Learning
Realize Your Full
Potential
6. LinkedIn Profile Check List
Professional Headshot & Cover Experience
Summary
Headline
Skills & ExpertiseEducation
Organizations
Courses
Honors & Awards
Recommendations
Certificates
Thought Leadership
7. 4.
Translating Your Brand to Your Profile
1.
2.
3.
Profile Picture
Summary
Banner Image
Headline
Pick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
Include your impact
thesis here.
Utilize keywords from
industries/roles of interest.
Share about your interest,
experience, career
aspirations, etc.
Create a banner image to
highlight at a glance.
Customize this - it shows
up as your byline.
Consider including the following:
Use the following:
Relevant Background Photo
Logo(s), Products, & Services
Social/Personal Website
Areas of Expertise
Call To Action
"[Role/Department] at [Company] |
Industry of Interest | Unique Statement"
TIP: Editing on Mobile allows you to
use more characters
9. Best Practices for Posting on LinkedIn
Content Matters
Share quality insights and fresh
perspectives based on your
knowledge, expertise or observations.
Share Consistently
This helps build a relationship and
habit around your content.
Start or Join a Conversation
Engage your network by asking a
question or by sharing a point of view.
Respond to commenters and engage with
others' posts.
@Mention
Invite people to participate in your
conversations by tagging them in your
posts.
Use Relevant #Hashtags
Use a # to indicate what your post is
about. Hashtags are searchable and help
your content get discovered.
Include a Photo or Video
Posts with images or rich media draw
people in and bring your post to life.
10. Best Practices for Writing Articles on LinkedIn
Timely Commentary
The best way to drive conversation
and attention is to write on industry
trends or share commentary about
the day's news.
Headlines Matter
Ask yourself: "In the course of my
busy day, would I click on that?"
Images Do, Too
Articles with cover photos tend to
get more engagement than those
without.
Go Long (but not too long)
The sweet spot for article length is
about 500-1,000 words.
11. What Should I Write About?
Breaking News
Unique Insights &
Perspectives
Timely Topics
Trends
13. Using LinkedIn Learning to Build Skills
Hard Skills: Relevant to Specific Functions
Soft Skills: Relevant Regardless of Role or Function
Time Management &
Communication
Leadership &
Collaboration
Data Visualization ITEngineeringEconomics
Mobile
Development HR
14. Creating Your Lynda Course Plan
What am I interested
in?
What skills do I want
to learn?
What do I want to do with
my life?
Which courses will
help me learn these
skills?
What skills do people in these
roles have?
What skills are companies
looking for in this role?
15. Track Your Progress & Share
Back up your listed skills
with Lynda courses
Add Courses on
Your Profile
Let your network know what
you're learning and engage
with them.
Post once a week about key learnings
and take-aways from your most recent
Lynda.com course.
Start conversations within your network
on the subjects of your learning
Share What You Learned
Demonstrate your learning in
this portion of your profile and
back up your listed skills.
16. Maximize Your Learning
Take Notes & Apply
Your Learning
Download the Mobile
App & Learn On The Go
Block Time Out on Your
Calendar for Learning
Micro Learning
with Tips Courses
