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Career
Services
RE-BOOT
Presented by Denny Meadows
WISR Summit - Cleveland
April 27, 2018
RE-BOOT:
restart,
revive,
give fresh
impetus to
Today there are DRIVING FORCES
that give FRESH ENERGY
to the role of CAREER SERVICES
This not a
passive
session!
EXERCISE #1:
What is the current
position of Career Services
on these three key
dimensions …
1
Physical
Location on
Campus
Score 1-3
1 = At the central heartbeat of campus
2 = Not bad, could be better
3 = Peripheral...
2
Reporting
Structure
Score 1-3
President
1. Direct Report to the President
2. One layer from the President
3. Two or more...
3
Strategic
Priority
Score 1-3
1 = Distinct pillar of strategic plan
2 = Explicit component of a pillar
3 = Buried in a co...
1
Physical
Location on
Campus
2
Reporting
Structure
3
Strategic
Priority
Score: Score: Score:
Our Agenda
IMPETUS
Five Driving Forces
IMPLICATIONS
Fresh Energy
IMPERATIVE
The New Role of Career Services
EXERCISE #2:
1. Current mission
2. Recent progress
3. Biggest challenges
IMPETUS:
five driving forces for change
1. Cost
Source: Bureau of Labor Statistics
Cost invites Disruption
2. Content
EXERCISE #3:
“ The PURPOSE of college
is _______________. ”
Mis-matched GOALS
Mis-matched OUTCOMES
Source http://www.naceweb.org/career-readiness/competencies/are-college-graduates-career-ready, February 19, 2018.
Data fr...
3. Public Sentiment
Source: https://www.huffingtonpost.com/entry/has-higher-education-lost-the-battle-of-public-perception_us_5a25bc42e4b08712...
4. Demographics
U.S. High School Graduates
2018
15 Years of
“Echo Boom”
through
2010
Source: https://www.insidehighered.com/news/2016/12/0...
High School Graduates By Region2000-01
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
201...
5. Future Relevance
Artificial Intelligence
EXERCISE #4:
What current car model
best personifies …
1. the global pace of
change ?
2. your institution’s pace
of change?
IMPETUS:
five driving forces for
change
1. High Cost
2. Mis-matched Content
3. Waning Public Sentiment
4. Shifting Demogra...
IMPLICATIONS:
fresh energy for career services
Never let a crisis go to waste.
It’s an opportunity to do things
you didn’t think you could do before.
• Overhaul cost
structures
• Update learning
objectives
• Address new
“customer” mix
• Modernize
delivery models
Changes C...
Competition for new
students
• Enrollment
• Retention
• Transfers
Continued belt-
tightening
• Cost Control
• Tuition Disc...
EXERCISE #5:
How does your office
currently define success?
(That still doesn’t mean it’s easy to get students to engage.)
1. Career Outcomes Matter to Families
Career Services Improve College ROI2. Career Services Improve College ROI
(The question is how best to define & measure it...
3. Colleges Need Employer Relationships
(And guess who’s great at building them.)
You’re not
fighting for your
department
You’re offering
solutions to your
institution.
IMPLICATIONS:
fresh energy for career
services
1. Compete for new students
2. Improve College ROI
3. Promote experiential ...
IMPERATIVE:
the new work of career services
strat-e-gy
NOUN
a strategy is a context-
driven plan to allocate
resources to achieve a
future goal
Today's students will
graduate into a global
workplace characterized
by increasing levels of:
• innovation
• automation
• ...
In this context, today’s
First Destination
metrics might
be missing
something
.
EXERCISE #6:
Considering the
Future of Work …
what might success
need to look like
for a Career Services
re-boot?
How to Re-Boot
In 10 (kind of) easy steps
1. What’s the
problem
we’re trying
to solve?
“We live in an unbelievably exciting time,
and those who master the fine art
of controlling their own destiny
will rise to ...
The
Creative
Process
2. What does SUCCESS look
like?
3. What are the OBSTACLES?
(for students)
4. What are the CONSTRAINTS...
The
Analytical
Process
6. What’s your
RECCOMMENDATION?
7. What specific RESOURCES
are required?
8. How will you SELL it?
9...
10. Go!
EXERCISE #7:
What’s the problem YOU
would like to solve?
“We are protectors of
the future.”
Michael Crow, President, Arizona State University
A Few
Resources
Goals vs. Outcomes
• Almanac 2017: “A Profile of Freshmen at 4-Year Colleges.“
Chronicle of Higher Educati...
Let’s continue the conversation:
Denny@SilverFernAdvisory.com
www.LinkedIn.com/in/DennyMeadows
www.SilverFernAdvisory.com
Cleveland Liberal Arts Leadership Summit [Presentation] - Denny Meadows: Career Services Re-Boot_April 2018
Cleveland Liberal Arts Leadership Summit [Presentation] - Denny Meadows: Career Services Re-Boot_April 2018
Cleveland Liberal Arts Leadership Summit [Presentation] - Denny Meadows: Career Services Re-Boot_April 2018
Cleveland Liberal Arts Leadership Summit [Presentation] - Denny Meadows: Career Services Re-Boot_April 2018
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Cleveland Liberal Arts Leadership Summit [Presentation] - Denny Meadows: Career Services Re-Boot_April 2018

  1. 1. Career Services RE-BOOT Presented by Denny Meadows WISR Summit - Cleveland April 27, 2018
  2. 2. RE-BOOT: restart, revive, give fresh impetus to
  3. 3. Today there are DRIVING FORCES that give FRESH ENERGY to the role of CAREER SERVICES
  4. 4. This not a passive session!
  5. 5. EXERCISE #1: What is the current position of Career Services on these three key dimensions …
  6. 6. 1 Physical Location on Campus Score 1-3 1 = At the central heartbeat of campus 2 = Not bad, could be better 3 = Peripheral, out of sight
  7. 7. 2 Reporting Structure Score 1-3 President 1. Direct Report to the President 2. One layer from the President 3. Two or more layers removed
  8. 8. 3 Strategic Priority Score 1-3 1 = Distinct pillar of strategic plan 2 = Explicit component of a pillar 3 = Buried in a component of a pillar 1 2 3
  9. 9. 1 Physical Location on Campus 2 Reporting Structure 3 Strategic Priority Score: Score: Score:
  10. 10. Our Agenda IMPETUS Five Driving Forces IMPLICATIONS Fresh Energy IMPERATIVE The New Role of Career Services
  11. 11. EXERCISE #2: 1. Current mission 2. Recent progress 3. Biggest challenges
  12. 12. IMPETUS: five driving forces for change
  13. 13. 1. Cost
  14. 14. Source: Bureau of Labor Statistics
  15. 15. Cost invites Disruption
  16. 16. 2. Content
  17. 17. EXERCISE #3: “ The PURPOSE of college is _______________. ”
  18. 18. Mis-matched GOALS
  19. 19. Mis-matched OUTCOMES
  20. 20. Source http://www.naceweb.org/career-readiness/competencies/are-college-graduates-career-ready, February 19, 2018. Data from Job Outlook 2018 (N=201 employing organizations) and The Class of 2017 Student Survey Report (N=4,213 graduating seniors) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Cultural Fluency Career Mgt Digital Tech Leadership Teamwork Critical Thinking Communication Work Ethic College Graduates “Proficient” in NACE Competencies (% Agree) Employer Perceptions
  21. 21. 3. Public Sentiment
  22. 22. Source: https://www.huffingtonpost.com/entry/has-higher-education-lost-the-battle-of-public-perception_us_5a25bc42e4b087120d865e84 We’ll take $200,000 of your money; in exchange, we’ll train your children to hate our country . . . We’ll make them unemployable by teaching them courses in zombie studies, underwater basket weaving and, my personal favorite, tree climbing.
  23. 23. 4. Demographics
  24. 24. U.S. High School Graduates 2018 15 Years of “Echo Boom” through 2010 Source: https://www.insidehighered.com/news/2016/12/06/high-school-graduates-drop-number-and-be-increasingly-diverse>
  25. 25. High School Graduates By Region2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 2026-27 2027-28 2028-29 2029-30 2030-31 2031-32 South +5.6% West +3.7% Midwest -0.8% Northeast +0.3% -8.0% -9.1% -8.9% -8.8% 2018 2025 Source: raw data from Western Interstate Commission for Higher Education, Knocking at the College Door: Projections of High School Graduates, 2016. [https://knocking.wiche.edu/data/]
  26. 26. 5. Future Relevance
  27. 27. Artificial Intelligence
  28. 28. EXERCISE #4: What current car model best personifies … 1. the global pace of change ? 2. your institution’s pace of change?
  29. 29. IMPETUS: five driving forces for change 1. High Cost 2. Mis-matched Content 3. Waning Public Sentiment 4. Shifting Demographics 5. Global Pace of Change
  30. 30. IMPLICATIONS: fresh energy for career services
  31. 31. Never let a crisis go to waste. It’s an opportunity to do things you didn’t think you could do before.
  32. 32. • Overhaul cost structures • Update learning objectives • Address new “customer” mix • Modernize delivery models Changes Coming to Higher Ed
  33. 33. Competition for new students • Enrollment • Retention • Transfers Continued belt- tightening • Cost Control • Tuition Discount Rate Until Then:
  34. 34. EXERCISE #5: How does your office currently define success?
  35. 35. (That still doesn’t mean it’s easy to get students to engage.) 1. Career Outcomes Matter to Families
  36. 36. Career Services Improve College ROI2. Career Services Improve College ROI (The question is how best to define & measure it.)
  37. 37. 3. Colleges Need Employer Relationships (And guess who’s great at building them.)
  38. 38. You’re not fighting for your department You’re offering solutions to your institution.
  39. 39. IMPLICATIONS: fresh energy for career services 1. Compete for new students 2. Improve College ROI 3. Promote experiential learning 4. Access employer partners 5. Contribute to institutional solutions
  40. 40. IMPERATIVE: the new work of career services
  41. 41. strat-e-gy NOUN a strategy is a context- driven plan to allocate resources to achieve a future goal
  42. 42. Today's students will graduate into a global workplace characterized by increasing levels of: • innovation • automation • competition • complexity • disruption
  43. 43. In this context, today’s First Destination metrics might be missing something .
  44. 44. EXERCISE #6: Considering the Future of Work … what might success need to look like for a Career Services re-boot?
  45. 45. How to Re-Boot In 10 (kind of) easy steps
  46. 46. 1. What’s the problem we’re trying to solve?
  47. 47. “We live in an unbelievably exciting time, and those who master the fine art of controlling their own destiny will rise to the inspiring new lifestyle category of ‘rogue commanders of the known universe.’” - Thomas Frey, DaVinci Institute, Google futurist thinker
  48. 48. The Creative Process 2. What does SUCCESS look like? 3. What are the OBSTACLES? (for students) 4. What are the CONSTRAINTS? (for Career Services) 5. What are the ALTERNATIVES?
  49. 49. The Analytical Process 6. What’s your RECCOMMENDATION? 7. What specific RESOURCES are required? 8. How will you SELL it? 9. How will you MAKE IT HAPPEN?
  50. 50. 10. Go!
  51. 51. EXERCISE #7: What’s the problem YOU would like to solve?
  52. 52. “We are protectors of the future.” Michael Crow, President, Arizona State University
  53. 53. A Few Resources Goals vs. Outcomes • Almanac 2017: “A Profile of Freshmen at 4-Year Colleges.“ Chronicle of Higher Education, Aug. 13, 2017. • Busteed, Brandon. “Higher Education’s Work Preparation Paradox.” Gallup.com. 2014. Student Demographics • Grawe, Nathan. Demographics and the Demand for Higher Education. Johns Hopkins University Press, 2018. Student Success • Great Jobs, Great Lives: The Gallup-Purdue Index Report. 2014. 2015. 2016. • Wagner and Dintersmith. Most Likely to Succeed. Scribner, 2015. • Meadows, Denny. “Time to Choose a College? Four Questions to Ask Before You Decide.” LinkedIn.com. 2018. The Future of Work • McKinsey & Company. What the future of work will mean for jobs, skills, and wages. December 2017. Creative Problem-Solving • Say, My. “Creativity: How Constraints Drive Genius.” Forbes.com. July 12, 2013. • Rodriguez, Brandon. “The Power of Creative Constraints.” ed.TED.com.
  54. 54. Let’s continue the conversation: Denny@SilverFernAdvisory.com www.LinkedIn.com/in/DennyMeadows www.SilverFernAdvisory.com

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