This document introduces Anna, an internal communications expert with 12 years of experience in communications and marketing. It discusses that internal communication is about crafting messages, not just channels like email or the intranet. The purpose of Anna's role is to develop the company's culture through supporting leadership and crafting corporate messages. It highlights five topics Anna likes to discuss regarding communication, including that people don't like to read, the curse of knowledge makes explaining things difficult, coworkers can't read minds, communication must be received not just sent, and internal communication should be social.
13. 5things I like to talk
about when it comes to
communication.
14. People don’t like to read.
So why upset them with text?
Read more: http://communicateskills.com/2013/07/12/read-text-tldr/
15. The curse of knowledge.
Read more: http://www.slideshare.net/AnnaRydne/the-curse-of-
knowledge
The more you know about something, the harder it
is to explain well.
16. Your co-workers aren’t
mind-readers.
Read more: http://makeapowerfulpoint.com/2012/10/13/your-co-
workers-arent-mind-readers/
A message doesn’t work if it’s just sent out. It must
also be sent in.
17. If your communication isn't
funny, people switch
channel.
Read more: http:
//communicateskills.
com/2013/01/15/spruce-
internal-communication/
18. We’re living in a
world where social
rules. Internal
communication
should be social
too.
Editor's Notes
Jag har jobbat inom marknad och kommunikation på olika sätt i 12 år. Kommer senast från Tikkurila där jag byggde upp internkommunikationen. Det senaste året har jag varit föräldraledig och ägnat mig åt att skriva en blogg om kommunikation i olika former. Jag håller även på att avsluta en bok om kommunikation inom kundservice som ska komma ut i slutet av året. Jag bor på Gärdet med sambo och mina två barn Nils och Harriet. Just nu håller vi på att bygga om ett kontor till en bostad så mina helger spenderas på Bauhaus. Annars tycker jag mest om att dricka kaffe, secondhand-shoppa och drömma mig bort på Pinterest.
To ensure we live according to our values and maintain our corporate culture. Ensure that we are living according to our value of openess.