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Internal
Communication
This is me.
I have worked in
most areas of
comms and
marketing for 12
years.My name is Anna
(Check out communicateskills.com if
you’re interested.)
I have a website too.
What’s internal
communication?
Internal communication is
o ten considered to be the
same as the intranet or
email lists.
It’s not.
The Intranet is a channel.
Email lists too. Internal
communication is about
the message.
Don’t mix the two!
Why I’m here.
My mission is to develop
and maintain our
corporate culture.
Support the CEO and
Management Team.
Cra t and structure
messages.
Update and develop
internal communication
channels.
Employer branding
communication.
5things I like to talk
about when it comes to
communication.
People don’t like to read.
So why upset them with text?
Read more: http://communicateskills.com/2013/07/12/read-text-tldr/
The curse of knowledge.
Read more: http://www.slideshare.net/AnnaRydne/the-curse-of-
knowledge
The more you know about something, the harder it
is to explain well.
Your co-workers aren’t
mind-readers.
Read more: http://makeapowerfulpoint.com/2012/10/13/your-co-
workers-arent-mind-readers/
A message doesn’t work if it’s just sent out. It must
also be sent in.
If your communication isn't
funny, people switch
channel.
Read more: http:
//communicateskills.
com/2013/01/15/spruce-
internal-communication/
We’re living in a
world where social
rules. Internal
communication
should be social
too.

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Internal Communication

Editor's Notes

  1. Jag har jobbat inom marknad och kommunikation på olika sätt i 12 år. Kommer senast från Tikkurila där jag byggde upp internkommunikationen. Det senaste året har jag varit föräldraledig och ägnat mig åt att skriva en blogg om kommunikation i olika former. Jag håller även på att avsluta en bok om kommunikation inom kundservice som ska komma ut i slutet av året. Jag bor på Gärdet med sambo och mina två barn Nils och Harriet. Just nu håller vi på att bygga om ett kontor till en bostad så mina helger spenderas på Bauhaus. Annars tycker jag mest om att dricka kaffe, secondhand-shoppa och drömma mig bort på Pinterest.
  2. To ensure we live according to our values and maintain our corporate culture. Ensure that we are living according to our value of openess.
  3. J