1.
Samuel Belu-John, CEO & Founder
Anne Clark, Co-Founder
www.seinanalytics.com
A STRUCTURED FINANCE PLATFORM
FOR SMARTER INVESTMENT DECISIONS
PROVIDING
VISIBILITY &
ANALYSIS
AS SEEN ON INCUBATORS

2.
PROBLEM
MANAGING INVESTMENTS
Sein started as a direct result of a problem experienced by its founder during his career,
the pain of managing and understanding asset backed securities

3.
PROBLEM
COMPLICATED & EXPENSIVE PROCESS
Participating in the market is a difficult, expensive task without the right tools.
The process is complex and often investors rely on:
500K
450K
30K
260K

4.
4
SOLUTION
We dynamically grab deal and loan-level information directly from various trustee servers.
This is an example of a data file from Wells Fargo.

5.
5
SOLUTION
Our platform can be instantly set up on a private, public or hybrid cloud to ensure security

6.
6
SOLUTION
o Users can structure deals, run waterfall scenarios and save and export analysis
o The seeded library has 1,500 mortgage deals with a bond balance of $320 Billion

7.
7
SOLUTION
SEIN ANSWERS CUSTOMER NEEDS
By bringing data and analytics together in a meaningful way to drive effective investment decisions

8.
COMPETITION
Sein offers a complete set of tools and features
Price
Only CMBS
Needs Intex
Data Integration
Full Asset Coverage
Loan Level Data
Model Validation
Deal Library
Open Architecture
Parallel Processing
Data Portability
$300K $500K $500K $1MM $800K $650K

9.
MARKET SEGMENTS
Sein is a common securitization solution for the entire ecosystem

10.
BUSINESS MODEL
GO-TO MARKET
o Monetize $2.5MM in equity for a customer based on a $6.5MM securitized transaction
o Expand monetizing program by leveraging existing broker dealer relationships
o In discussions to use our big data cloud infrastructure to help a hedge fund with $400M in
assets under management (AUM)

11.
4 YEAR PLAN
2015-2016
o Onboard paying customers
o Expand collapsing deal program to accelerate
development and expand team
2017-2018
o Revenue of $60MM with around 200 customers
o Be considered the “standard” in the industry
o Merge with larger financial software vendor
$95 Million
$80 Million
$75 Million
$60 Million
$45 Million
$30 Million
$15 Million
$1 Million
$0
2015 2016 2017 2018
Revenues
Gross Income
Profit
3–5 customers
8–15 customers
21–158 customers
158–229 customers

12.
ACCOMPLISHMENTS
PRESS
o Jan 2012: Sein wins Grand Prize and $100K at Google sponsored competition
o Jan 2012: Profiled on TechCrunch and the San Francisco Chronicle
o Jun 2013: Participated as a Finalist at the MassChallenge accelerator program
o Dec 2014: Released beta product and conducted user testing with several hedge
funds including BlackRock
o Jan 2015: Raised $100K+ in initial funding
o Jun 2015: Preparing for beta test with a hedge fund with $4.5B in AUM

13.
MANAGEMENT TEAM
Samuel Belu-John, CEO & Founder
15+ years as an ABS Portfolio Manger for hedge funds and VP of Risk Management at:
Anne Clark, Co-Founder, Head of Product Development & Creative Director
Expert in designing user experiences and applications for clients including:
David Smilow, Advisor
Former VP at Goldman Sachs, Founder of E*Trade Bank & Jefferson National Insurance
Maurice Kherlakian, Zend Technologies Developer
Experienced developer with Zend, the leading PHP framework
used by banks like BNP Paribas

14.
INVESTMENT
14
WE ARE LOOKING TO RAISE $750K-$1MM TO: