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A quick view about personas

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A short content wich explain what is persona, the bennefits of use it in product process and daily routine, and the importance of all team known and use it.

Publié dans : Design
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A quick view about personas

  1. 1. Bom dia! A different perspective about Personas...
  2. 2. Persona is a UX tool that uses some concepts as target audience, demographic data, but the goal is humanize the user focusing on analysis of habits, behavior and the context which the user are.
  3. 3. PERSONAS SIMPLIFIES COMPLEX DATA TO MAKE MORE EASY THE UNDERSTANDING
  4. 4. Personas are based on detailed analyze of user profile: ● Researches; ● Behavioral habits; ● Demographic profile; ● Data extract of Analytics tools and clients list.
  5. 5. IN ORDER TO WORK, PERSONAS MUST BE VALIDATED TROUGH USER INTERVIEWS
  6. 6. Why should we adopt the practice of create personas in our routine?
  7. 7. Improves in work process: PERSONAS GIVES A REAL DIMENSION OF YOUR TRUE USER, IT IS NOT A SAMPLE WHEN THE TEAM MET THE PERSONAS, EVERY DECISION MADE BY EACH ONE, IN EVERY STEP, ARE MORE SUCCESSFUL
  8. 8. The main improvements in business routine: ● Increase chances to convert a lead in sell; ● More assertive sells, decreasing withdrawals of sells; ● More knowledge useful to conceive sells, loyalty and retention campaigns; ● Add more relevance to products/services, generating more value; ● Potentialization of the branding process provided for the user experience by the consumption of product/service.
  9. 9. Personal Data Caroline Silva 45 years-old Human Resources Manager married, with children Psychology Degree Some points of your routine and personality Have a busy routine, works, housewife and children Gives much importance to people´s education background, believes in human potential Believes people are influenced by the enviroment Spend most of her time with her family She is a vain person, but not excessively, she has a beauty routine, works out, try to be a healthy person What usually caught her attention She is searching for objective information as educational background, courses, years of experience, skills She pays special attention to personality in general: if a person is shy, serious, etc. She try to know about personal habits of people through details in interviews conversations What she expect to see quickly courses Educational background projects Technical knowledge Professional experience
  10. 10. Agora você sabe um pouquinho do trabalho de UX Contamos com sua colaboração :)
  11. 11. Now you know a little bit about how an User Experience Designer works! We count on your collaboration :)

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