Presentation slides for talk 'Designing VR/AR/MR Reality Experiences' at Fachhochschule Kufstein, Austria on the 22nd October, 2018.

1. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Designing VR/AR/MR
Reality Experiences
Anne Marleen Olthof
a.m.olthof@hva.nl

3. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Amsterdam

4. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Faculty of Digital Media and Creative Industries

5. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Business and Economics
Education
Health
Applied Social Sciences and Law
Sports and Nutrition
Technology
Digital Media and Creative Industries
Amsterdam Fashion Institute (AMFI)
Information & Communication Technology (ICT)
Communication and Multimedia Design (CMD)
Creative Business & Communication (CB-CO)
Faculty of Digital Media and Creative Industries
7 faculties:

6. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
4 year program
+/- 1500 students
+/- 100 employees
Communication and Multimedia Design (CMD)

7. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Iterative
Design Process
Visual Interface
Design
Interaction
Design
Front-end / Web
Development
Digital Interactive Design

8. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
T-shaped designers
Our graduates are T-shaped
designers, who combine a deep
set of knowledge, skills, attitudes
and values (kunnen) that allow
them to design solutions, with a
broad understanding of the
factors that shape their work and
allows them to realize these
designs in co-operation with
others (kennen). The balance of
kunnen / kennen varies based on
students’ abilities, interests and
ambitions.

9. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Information & Communication Technology (ICT)
4 year program
+/- 2000 students
+/- 100 employees

10. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

11. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

12. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Communication and Multimedia Design (CMD) Information & Communication Technology (ICT)

13. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Business and Economics
Education
Health
Applied Social Sciences and Law
Sports and Nutrition
Technology
Digital Media and Creative Industries
Amsterdam Fashion Institute (AMFI)
Information & Communication Technology (ICT)
Communication and Multimedia Design (CMD)
Creative Business & Communication (CB-CO)
Architecture
Product Design
International Business
International Students
Journalism

14. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Process 3D virtual garment creation in Clo3D
Source: Kim Schoenmakers(2018)

15. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Setup educational environment
• 4 dedicated courses, with each 8 lessons
(lecturers, first half of semester)
• Expert meetings (lecturers)
• Personal & Group coaching (coach)
• Masterclasses (done by students)
• Sprint presentations each 3-5 weeks,
clients are present.
• Final presentation
• Personal assessment at the end

16. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Virtual/Augmented Reality atelier (2016 - now)

17. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Virtual/Augmented Reality atelier (2016 - now)

18. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Virtual/Augmented Reality atelier (2016 - now)

19. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Virtual/Augmented Reality atelier (2016 - now)

20. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Clients:
• KLM (HTC Vive, Hololens, Manus VR)
flight safety trainings
• Bartiméus (Oculus, HTC Vive)
playful experiences visual impairment
• Spaarne Gasthuis (HTC Vive)
hospitality, security & infection prevention
training
• Vrije Universiteit (HTC Vive)
data-visualization for the book holder market
• Fiscal Information and Investigation Service
(FIOD) (HTC Vive)
storytelling & overview tool for FIOD-cases
• UNICEF (LEAP motion)
playful donation for youngsters
• Mesjokke (HTC Vive)
storytelling & experience journey for chocolate
production
• Loogman Carwash (Hololens)
Entertainment experience AR
• Museum Volkenkunde (Oculus GO)
Cultural experience Baile Funk Brazil
• Grossomoda (Leap Motion)
Tools for sample-communication
• ModeMuze (HTC Vive, Oculus, Android)
gameful experiences for exhibitions
• Ensemble de Solution (HTC Vive, Android,
Kinect)
experimental virtual identity & virtual fashion
• AMFI Hypercraft (HTC Vive)
collaboration with fashion design students
• G-STAR (HTC Vive)
virtual fitting room
• Alchemist (AR android)
AR-magazine
• Vlisco (HTC Vive, Oculus)
tailor workspace & virtual catwalk
• iNDiViDUAlS (HTC Vive)
IFFTI virtual catwalk experience
Virtual/Augmented Reality atelier (2016 - now)

21. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Current clients:
• Bartiméus (Oculus, HTC Vive)
playful experiences visual
impairment
• Spaarne Gasthuis (HTC Vive)
hospitality, security & infection
prevention training
• Vrije Universiteit (HTC Vive)
data-visualization for the book
holder market
• Museum Volkenkunde (Oculus GO)
Cultural experience Baile Funk Brazil
• Grossomoda (Leap Motion)
Tools for sample-communication
• Fiscal Information and Investigation
Service (FIOD) (HTC Vive)
storytelling & overview tool for FIOD-cases
• Loogman Carwash (Hololens)
Entertainment experience AR
Virtual/Augmented Reality atelier (2016 - now)

22. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Courses:
• Immersive & Interaction Design by Anne Marleen Olthof
• 3D Modeling & Game Engines by Freark Broersma
• Head-Mounted Displays & Tracking by Jurriaan Mulder
• Virtual Fashion (Clo3D) by Ineke Siersema
• Project coaching & atelier coordination by Lisette Vonk
• Masterclasses by a variety of professionals

23. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

24. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

25. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Immersive Design XR by Anne Marleen
Parts:
I. Concept & Identity
II. User Experience Design
III. Prototyping
IV. Interaction Techniques
V. Testing in XR: presence & immersion
25 chapters

26. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Atelier Virtual/Augmented Reality (2016 - 2018)

27. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

28. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

29. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

30. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Storytelling & User Flow

31. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Avatar & Environment

32. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Affective
Intensity

33. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Emotions &
Senses

34. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Sensory perception &
Sensory substitution

35. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Osmose (1995) - Char Davies

36. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

37. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Human Factors
Perception

38. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
User Flow

39. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

40. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Navigation &
Wayfinding

41. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Selection &
Manipulation

42. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

43. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Testing with participants

44. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

45. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
EXPO
final delivery at the end of semester

46. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Spaarne Gasthuis
Hospitality & Security training

47. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

48. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
KLM
Lithium-ion fire training

49. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

50. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

51. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

52. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Alchemist
AR-magazine

53. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

54. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Bartiméus
Visual Impairment

55. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

56. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Circus Noël
Equilibrist - Research CREATE-IT

57. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

58. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
AMFI designers
Processbook - Glenn Wustlich

59. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
https://glennwustlich.nl/vr-minor/

60. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Conferences
ISMAR & AWE 2018 - Munich

61. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

62. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Virtual/Augmented Reality atelier (2016 - now)

63. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries

64. A.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative IndustriesA.M.Olthof@hva.nl Atelier Virtual/Augmented Reality Faculty of Digital Media and Creative Industries
Designing VR/AR/MR
Reality Experiences
Study abroad? We want you!
Virtual Reality Atelier Amsterdam
Anne Marleen Olthof
a.m.olthof@hva.nl