1
Who
we
are.
Connecting
Plots
|
Imagination
in
every
impression

2
“TODAY, I'M GOING TO MAKE
YOUR JOB UP TO 30%* EASIER
AND GIVE YOU 40%* MORE
RELEVANCE TO YOUR C-
SUITE.”
*Results may vary.

3
You’ve all heard it, but WTF does it mean?
OMNICHANNEL
REIMAGINED
You’ve all heard it, but WTF does it
mean?

4
You’ve all heard it, but WTF does it mean?
THIS IS WHAT
HUBSPOT
CALLS IT

5
You’ve all heard it, but WTF does it mean?
GOOGLE SAYS
THIS…

6
You’ve all heard it, but WTF does it mean?
CONFUSINGLY,
FORBES THEN
SAYS THIS..

7
Huffington Post said in 2013 that the explosion of
the smartphone meant that Omnichannel was the
next big thing.
IN 2013,
THERE WAS
THIS PHONE…

CLOUD
SERVICES
MOBILE
COMMERCE
SOCIAL
COMMERCE

9
GOOGLE TRENDS

10
OMNICHANNEL WAS A
CATCH ALL USED TO SELL
TECHNOLOGY, SAAS AND
MORE…

11
BUT, IS THIS
ANYTHING MORE
THAN JARGON?

12
“
WAS THERE EVER A
SINGLE CHANNEL ERA?”
― Byron Sharp
Sharp in Seven,
Impact Magazine, 2016

13
HOW DO WE
THINK OF THIS IN
A USEFUL WAY?

14
You’ve all heard it, but WTF does it mean?
This is what the smartest
man in advertising had to
say on the matter of
customer experience.

15
“
IMAGINE FOR A MOMENT THAT
IT WAS POSSIBLE TO SCAN THE
HUMAN BRAIN, ISOLATE THE
CELL THAT CONTAINED THAT
PARTICULAR BRAIN’S OPINION
OF A PARTICULAR BRAND.”
― Jeremy Bullmore
Why Every Brand Encounter
Counts: Seductive, Anarchic
or Catastrophic

16
IT’S ABOUT
PEOPLE

17
& BRAND IS HOW
PEOPLE REMEMBER
BUSINESS

18
ANYONE PEDALLING
A MORE COMPLEX
VIEW IS SELLING
SOMETHING.

19
SO, REALLY
OMNICHANNEL IS
CONSUMER
CENTRICITY.

20
AND THIS IS KEY
TO MARKETING
DEPARTMENTS
ELEVATING
THEIR ROLE.
If you do this properly it will help
you reclaim your spot on the
board and in your CEO’s heart.

21
Having a brand led approach to
marketing with a customer centric
view of your business will let you
navigate infrastructure, tech roll outs,
sales forecasts and any customer
focused area of your business.
IT PUTS YOU
AT THE HEART
OF THE
ORGANISATION

22
SOUNDS GOOD
BUT HOW DO
WE DO THAT?

23
1
BRAND IS
GLUE.

24
BRANDS IN
CONSUMERS MINDS
ARE CODES

25
Applying those brand codes in retail,
website, customer service etc. makes
solidifying and refreshing those
memories easier and more effective.
CODES ARE
CONNECTIONS

26

27
UNDERSTAND
YOUR
AUDIENCE,
REALLY…
2

28
DESIGNING
EXPERIENCE IS
ABOUT EMPATHY

29
“
JUST BECAUSE HALF THE WORLD
IS FEMALE AND HALF MALE, IT
DOESN’T MEAN THE AVERAGE
PERSON HAS ONE TESTICLE.”
― Harry Guild
BBH Labs - Puncturing the
paradox: Group cohesion
and the generational myth

30

31
EMOTION FOR
MEMORY &
FUNCTION
3

CONSISTENCY

CONSISTENCY
ESTABLISHED CODES

CONSISTENCY
ESTABLISHED CODES
BUYING ASSOCIATION

CONSISTENCY
ESTABLISHED CODES
BUYING ASSOCIATION
SERVICE EXPERIENCE

36
DELIVER THE
EMOTIONS AND
PROMISES
EMBEDDED IN
OUR BRAND
CODES.

37
JB HI-FI DO THIS
BEAUTIFULLY, EVEN IF THEY
AREN’T ALWAYS THE ‘BEST
DEAL’.

38
DISNEY MAGICBAND
TAKES THE
EMOTION OF THE
BRAND AND
DELIVERS IT WITH
SERVICE AND STYLE.

39
NOTHING
NEEDS TO BE
BORING
4

― Dave Trott
One Plus One Equals
Three: A Masterclass in
Creative Thinking
IS THIS
INTERESTING
TO YOU?

41

42
EVEN CONNECTING B2B
COMMS WITH CONSUMER
MESSAGES ADDS FUN AND
CONSISTENCY.

43
5
IMAGINE YOUR
CUSTOMERS
DON’T CARE.

44
BECAUSE THEY
DON’T

45
“
CONSUMERS SAID THEY
WOULDN’T CARE IF 77%
OF EVERYDAY BRANDS
DISAPPEARED.”
Havas Group’s Meaningful
Brands 2019 report

46
WE ARE IN THEIR
WORLD,
NOT THE OTHER
WAY AROUND.

47
A
HOW MANY
THINGS ARE
YOU HOPING
CUSTOMERS
REMEMBER ABOUT YOU

48
B
A REMEMBER ABOUT YOU
PERCEIVE WITHOUT
BEING TOLD
HOW MANY
THINGS ARE
YOU HOPING
CUSTOMERS

49
A REMEMBER ABOUT YOU
PERCEIVE WITHOUT
BEING TOLD
APPRECIATE THE
NUANCE OF
C
B
HOW MANY
THINGS ARE
YOU HOPING
CUSTOMERS

50
C
A
READ WITHOUT ANY
CLEAR AND PRESENT
REWARD
REMEMBER ABOUT YOU
PERCEIVE WITHOUT
BEING TOLD
APPRECIATE THE
NUANCE OF
D
B
HOW MANY
THINGS ARE
YOU HOPING
CUSTOMERS

51
connecting
plots
|
client
name
and
project
THEY AREN’T
DOING ANY OF
THOSE THINGS,
THEY ARE PAYING
THEIR MORTGAGE,
RAISING THEIR
KIDS, FEEDING
THEIR FAMILIES,
ARRANGING A BBQ,
SAVING FOR
CHRISTMAS.
― Dave Trott

52
MARKETERS HAVE THE
CHANCE TO REPRESENT
THIS INSIGHT TO THEIR
BUSINESS TO CREATE
REAL VALUE.

53
BRAND IS GLUE
1

54
BRAND IS GLUE
UNDERSTAND YOUR AUDIENCE
1
2

55
BRAND IS GLUE
UNDERSTAND YOUR AUDIENCE
EMOTION FOR FUNCTIONS
1
2
3

56
BRAND IS GLUE
UNDERSTAND YOUR AUDIENCE
EMOTION FOR FUNCTIONS
NOTHING NEEDS TO BE BORING
1
2
3
4

57
IMAGINE CUSTOMERS DON’T CARE
BRAND IS GLUE
UNDERSTAND YOUR AUDIENCE
EMOTION FOR FUNCTIONS
NOTHING NEEDS TO BE BORING
1
2
3
4
5

58
HOW TO START?

59
BRAND
EXPERIENCE
AUDIT
HOW TO START?

60
AUDIENCE
REALITY
REPORT
BRAND
EXPERIENCE
AUDIT
HOW TO START?

61
AUDIENCE
REALITY
REPORT
BRAND
EXPERIENCE
AUDIT
SILO
DESTROYER
WORKSHOP
HOW TO START?

THANK
YOU
THANK
YOU
YOU
The concepts, ideas, strategies, information, material, artwork, plans and copy contained in this document are presented in
absolute confidence and are the property of Connecting Plots Pty Ltd and must not be reproduced, adapted, communicated to
third parties or in any way used without the express permission of Connecting Plots Pty Ltd. © Copyright 2023.