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'Launch Control: Bringing CUPRA to Australia' at Mumbrella Automotive Marketing Summit 2022

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AnneNguyen92

'Launch Control: Bringing CUPRA to Australia' at Mumbrella Automotive Marketing Summit 2022

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INTERNAL BEN WILKS D IR E C T O R , C U P R A A U ST R A L IA
INTERNAL T H E D I S R U P T I V E B R A N D T H AT S TA N D S O U T FO R I T S C O N T EM PO RA RY VA LU ES SINCE 2018
INTERNAL CHALLENGE THE STATUS QUO
INTERNAL NEW GENERATION OF CAR LOVERS
INTERNAL WIP
INTERNAL 70 AWARDS SINCE 2018 X2 X3 X2 X1
INTERNAL AUSTRALIA
INTERNAL PERFORMANCE BRAND BETWEEN MASS MARKET AND PREMIUM SEGMENT
INTERNAL
INTERNAL LOVED BY SOME NOT LIKED BY EVERYBODY
INTERNAL CUPRA LEON T H E K IN G O F L E O N S
INTERNAL CUPRA FORMENTOR P U R E ADRENALINE
INTERNAL CUPRA ATECA POWER AND PRACTICALITY COMBINED
INTERNAL CUPRA BORN 100% ELECTRIC
CUPRA in AUSTRALIA MODEL RANGE + ELECTRIFICATION TRANSPARENT PRICING DIGITAL + PHYSICAL LOYALTY: INCLUDED SERVICE GFV FINANCIAL OFFERS
INTERNAL CUPRA HAS ARRIVED! Website traffic Daily orders UP TO +20 ~40K/WEEK Social Media >6K 9 Points of Sale ~ 16,5K Total Leads Nationwide coverage CUPRA Garages 6% Media Share of Voice Followers Annual average
INTERNAL PR Coverage
INTERNAL CUPRA CITY GARAGE
INTERNAL CUPRA TEAM
INTERNAL Experiences make things better… If we didn’t fail … we would never have a chance to succeed!
INTERNAL Foto de 3coches juntos
INTERNAL

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