Having a plan for your digital and social media has to be a priority for any business starting out in social media. Strategic planning for your social media is a process best left to a professional.

1. Your Social Media Strategic Plan A MUST! For any business getting into social media marketing.

2. Your online galaxy…

3. Get Started in Social Media Social Media is NOT a ‘build it and they will come’ scenario Social Media is SOCIAL!!!! Social Media is user driven and controlled Brands MUST: Listen, Connect, Converse, Contribute Brands MUST have an authentic HUMAN presence

4. LISTEN What your market WANTS What’s trending What complaints Where your market are hanging out Who are the influencers What opportunities What threats

5. Listening is not researching! Listeninginvolves hearing not looking for statistics Listening involves responding in real-time conversations Listening involves gathering intelligence Listening involves being engaged with your market before attempting to engage them!

6. Listening Portals Google Alerts Yahoo News Social Mention RSS Reader Nielson Buzzmetrics Tripit Twitter Local Facebook Friendfeed Tumblr Twitter Search Hashtags # Yahoo Buzz Newsvine

7. Connect Find your market – where are they hanging out? Engage your market Follow, friend and add Choose wisely Quality over quantity Look for influencers

8. Contribute Answer questions Provide information from your blog or others Ask questions Give aways Contests Surveys and polls

9. Converse Create new conversation Respond to others Customer Service CARE!

10. Authentic HUMAN Presence Find the ‘voice’ & personality of the brand Be real Be accessible Be transparent Be Responsive Be AUTHENTIC!

11. Flow

12. Where you can find me.. http://saucysocialmedia.com http://facebook.com/SaucySocialMedia http://facebook.com/AnnieInfinite http://twitter.com/AnnieInfinite