Learn the basics of Instagram, photography tips for shooting with your phone, what apps to use for editing, how to curate your feed, who to follow and how to grow your following!

1. @anniemalarkey
#UrbanRetreatNYC

2. Visual Storytelling
with Instagram

3. Annie Laurie Malarkey
NY Partnerships Manager, Wix.com
email // annie@wix.com
instagram // @anniemalarkey
annielauriephotography.com

4. Agenda
Introductions
What Makes Instagram Special?
15 Phone Photography Tips
The Best Apps for Editing
Curating Your Feed
Who to follow
Sharing and Storytelling Strategy
Hashtags: Rules and Trends
BREAK: Instagram Project
Critique
Growing Your Following
Social Media Schedule

5. Let’s talk about you…

6. What makes Instagram so
special? (The facts)
300 million monthly active users
30 billion photos shared
70% people outside USA
2.5 billion likes daily

7. What makes Instagram so
special? (the feelings)
Engaged Community
A Visual Medium
A Creative and Inspiring Environment
Square Format

8. 15 tips: shooting for
instagram
with examples by @emilyblincoe

9. 1
Turn off your flash!

10. 2
Make it personal

11. 3
Limit your palette

12. 4
Get closer

13. 5
Change your perspective

14. 6
Keep it simple

15. 7
Use window light

16. 8
The golden hour is your best friend

17. 9
Symmetry is great for square format

18. 10
Shape with light and find the middle
exposure

19. 11
Find natural frames

20. 12
Look for lines

21. 13
Play with the foreground

22. 14
Shoot more than you think

23. 15
Have fun with planning + props

24. Curating your feed
Think about your feed as a whole
Constraints can be helpful
Find the right balance
If they like it…do it again
Only post what you would print

27. Mood
Workspace Product Local Scene
Event
Product
Text on Photo Texture

29. Product
Recipe
Products at Events
BTS
Text on Photo Product Product

30. Who to follow for food
@wesleyverhoeve
@rick_poon
@spoonforkbacon
@yossyarefi
@bonpuf

31. Who to follow for fashion
@facehunter
@manrepeller
@mrturk
@songofstyle
@evachen212

32. Who to follow for lifestyle
@laurenlemon
@tylerturtle
@emilyblincoe
@moneal
@portablesera
@jimmymarble

33. Who to follow in NYC
@humansofny
@samhorine
@samthecobra
@thetrottergirl

34. Who to follow: brands
@warbyparker
@featureshoot
@natgeo
@instagram
@refinery29
@mastbrothers
@darling

35. The best apps for Instagram
VSCOcam
Snapseed
Afterlight
Phhhoto

36. Sharing strategy
Is there a story to tell?
Can you use humor?
Who is in the photo? Tag + mention
Add a location
Social sharing: post separately to
Twitter and FB and add your Instagram
link

37. The rules of #hashtags
Not too many
Be specific
Use community hashtags
Use event hashtags
Use humor

38. Hashtags to Watch
#makeportraits

39. Hashtags to Watch
#thingsorganizedneatly

40. Hashtags to Watch
#bluronpurpose

41. Hashtags to Watch
#chasinglight

42. Hashtags to Watch
#onthetable

43. BREAK TIME!

44. Shoot and edit at least three photos.
1) Still life
2) Window Light Portrait
3) Inspired by these words:
Post at least one to Instagram with #urbanretreatNYC!

45. Growing your following
Thoughtful comments
Liking specific hashtags
Following people in your community
Engaging with brands
Using community hashtags
Consistent storytelling
Having a curated feed
Instameets
Be generous

46. Crowdfire

47. make a social media
schedule

49. PRODUCT
PHOTO
SHOUT-OUT
INSPIR.
QUOTE
BEHIND
THE
SCENES
PRODUCT
PHOTO

50. PRODUCT
PHOTO
SHOUT-OUT
INSPIR.
QUOTE
BEHIND
THE
SCENES
PRODUCT
PHOTO
2PM-4PM
1PM-1:30PM 1PM-1:30PM 1PM-1:30PM 1PM-1:30PM 1PM-1:30PM
2PM-4PM
follow - 50
fave - 50
comment - 3
follow - 50
fave - 50
comment - 3
follow - 50
fave - 50
comment - 3
follow - 50
fave - 50
comment - 3
follow - 50
fave - 50
comment - 3
pro-tip: also un-follow people who are not following you back or inactive.

51. Annie Laurie Malarkey
NY Partnerships Manager, Wix.com
email // annie@wix.com
twitter // @anniemalarkey
annielauriephotography.com
#UrbanRetreatNYC