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www.disruptivemedia.se
Sociala realtidsmedier


                                       Webbdagarna
                                        Annika Lidne
                                         2009-09-08




www.disruptivemedia.se
www.disruptivemedia.se
www.disruptivemedia.se
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Facebook




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Facebook


       Twitter




www.disruptivemedia.se
www.disruptivemedia.se
PERSONLIGT


                         Bli erkänd
                         Få uppmärksamhet
                         Bli godkänd
                         Bli uppskattad
                         Bli uppmärksammad
                         Känna sig säker
                         Bli en del av...
                                            Källa: Doug Firebaugh




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www.disruptivemedia.se
FÖRETAG

                         (Kund)Relationer
                         Kundtjänst
                         Krishantering
                         Events
                         Opinionsbildning
                         Interninformation
                         Marknadsföring
                         Säljerbjudanden



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www.disruptivemedia.se
Relationer
                         Relevans
                         and being the good guy

          är grunden för marknadskommunikation 2.0


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www.disruptivemedia.se
Lyssna -> Följ -> Skapa -> Engagera




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www.disruptivemedia.se
Folk är LATA

www.disruptivemedia.se
Källa: Brian Solis




www.disruptivemedia.se
Social Bookmarks           Comment & reputation
                                                                    Crowd sourced content
                          Pictures

             LiveCasting -                                                    Blog platforms
             audio & video

               Wiki                                                               Blogs / conversations



           Music                                                                      Blog communities



          Events                                                                        Micromedia


                                                                                       Lifestreams
        Documents

                                                                                    Specific to Twitter
      Video aggregation
                                                                                SMS / voice

                          Video
                                                                      Social networks

                                  Location                   Niche networks
                                             Customer service                                    Källa: Brian Solis
                                                networks



www.disruptivemedia.se
www.disruptivemedia.se
är inte realtid

www.disruptivemedia.se
www.disruptivemedia.se
LYSSNA




               Twitter Search -> RSS -> TweetDeck



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1:12
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Twitter driver trafik




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Var personlig

                         Vad vill dina kunder veta?




www.disruptivemedia.se
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MICROSYNTAX




                         @annika




www.disruptivemedia.se
MICROSYNTAX




                         @annika

                         D annika




www.disruptivemedia.se
MICROSYNTAX




                         @annika

                         D annika

                         #annika



www.disruptivemedia.se
www.disruptivemedia.se
KRIS
                         kommunikation




www.disruptivemedia.se
www.disruptivemedia.se
www.disruptivemedia.se
www.disruptivemedia.se
www.disruptivemedia.se
www.disruptivemedia.se
Jakob Nielsen's Alertbox, August 20, 2007:
              Banner Blindness: Old and New Findings

                         Summary:

                         Users rarely look at
                         display advertisements
                         on websites.


www.disruptivemedia.se
www.disruptivemedia.se
www.disruptivemedia.se
Annika Lidne
                         CEO / senior advisor

            twitter:             annika
            facebook/linkedin:   Annika Lidne
            skype:               annikalidne
            email:               annika@disruptivemedia.se
            mobile:              070 435 05 45
            www:                 www.disruptivemedia.se
            slideshare:          www.slideshare.net/annikalidne




www.disruptivemedia.se

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