crypto platform whitepaper

Whitepaper v1.7
Platform Details & Token Model
CONFIDENTIAL
www.cryptoxpress.com | info@cryptoxpress.com
Contents
I. Introduction
II. The Problem
III. The CX Platform
a. Features
b. UI/UX Experience
c. Operating Markets
d. Technology & Security
e. Marketing Strategy
f. Target Markets
g. Roadmap
h. Licensing & Compliance
i. NFT Share Sale
IV. XPRESS Token
a. Introduction
b. Technology
c. Allocation & Release
d. Investor Offering Schedule
e. XPRESS Token Value & Buy Back Plan
V. The Team
a. Team
c. Advisors & Ambassadors
d. Partners
VI. Risk
VII. Target Outcomes & Exit Strategy
3
6
8
9
10
11
12
14
17
18
20
21
22
23
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23
24
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25
27
31
37
38
40
CONFIDENTIAL 2
I. Introduction
As of March of 2021, the
Cryptocurrency sector reached
new heights in terms of the
all-time highs, in both price and
volume, of major
cryptocurrencies such as
Bitcoin (BTC) and Ethereum
(ETH).
CONFIDENTIAL 3
Global Corporate Participation
Global Retail Uptake
20% of citizens
own crypto
40% of Millennials
Own Crypto
UNITED KINGDOM
26% of citizens
own crypto
50% of Elderly
Express Interest
AUSTRALIA
500% Growth
Since 2015
Market
Penetration
INDIA
1.5%
Similarly, retail investors are investing larger portions of their net savings into cryptocurrencies with all major global
markets experiencing record annual growth and earnings.
Institutional investment of treasuries into cryptocurrencies and cryptocurrency funds has peaked at US$ 71 Billion while
traditional payment processors such as PayPal, Visa, and Mastercard have added cryptocurrency products to their
offerings. The technology industry publicly expresses support of the sector as evidenced by statements from C-Suite
Executives at Twitter, Uber, and Square.
Over $71 Billion
Institutional Investment
Twitter, Square, Uber
Express Public Interest
Visa, PayPal & Mastercard
Offering Crypto Services
CONFIDENTIAL 4
Art & Media NFT Marketplace
The value of art and media transactions using NFT
technology has increased from approximately US$ 63 Million
in 2019 to almost US$ 251 Million in 2020, with this trend
expected to accelerate in the coming years.
NFT technology allows more secure and identifiable ownership
of digital and financial assets including art, media, corporate
equities, and real estate using decentralized blockchain
infrastructure.
CONFIDENTIAL 5
CryptoXpress is offering cross-chain NFTs through its
partnership with Polygon and they are compatible with
ERC20/BSC/Matic blockchains.
X
II. The Problem
While the demand to invest
larger portions of personal net
worth into cryptocurrencies is
surging all over the world, the
steep learning curve for
beginner and first-time
investors is limiting the market’s
true potential size.
CONFIDENTIAL 6
The problems with current solutions are:
Complicated to Use
Current platforms require investors to
understand complex technical
terminology. They also require the
performance of complicated interactions
to perform transactions which causes the
reduction in potential investor
participation.
Difficult Payments & Transfers
The lack of a direct bridge between cryptocurrency and
fiat payment networks reduces the portion of savings
that investors are willing to hold in cryptocurrencies.
The inability to make direct crypto to fiat payments and
transfers to other individuals or companies, reduces the
attractiveness of cryptocurrencies as a store of savings.
High Fees & Commissions
Existing platforms charge high fees
and commissions which can be
reduced through the streamlining of
their platform’s operational
inefficiencies and business models.
Lack of Beginner Friendly Guidance
New investor learning curves can be
significantly reduced through the targeted
focus on beginner investors within the
platform’s investor experience and journey
models.
Lack of Shared Experience
Existing platforms lack social interactivity features yet
current studies indicate that investors are likely to
increase their investments when working in groups due
to the effects of socially supported decision-making.
Digital Ownership
Current technologies to allow for the
decentralized ownership of digital and
physical assets lack in terms of
security and identifiability and fall prey
to piracy and fraud.
CONFIDENTIAL 7
III. The CX Platform
Say hello to a better
banking alternative.
CONFIDENTIAL 8
Buy & Sell Cryptocurrencies:
Beginner friendly, 3-click cryptocurrency purchase and sale interface for
hundreds of cryptocurrency pairs and ultimately derivative products.
Pay Utility Bills & Make Payments:
Direct utility bill payments and invoice payments from cryptocurrency
holdings. Transfer funds or cryptocurrency to family and friends seamlessly
using only a mobile number.
NFT Art & Media Marketplace / Retail & Travel:
Easy to use marketplace to trade art and media from the industry’s hottest
stars, using NFT technology. Book flights, accommodation, tours, rental cars
and much more directly from CryptoXpress.
Zero Fees:
0% fees and commission on cryptocurrency buying and selling transactions.
Chat with Friends and Groups:
Chat with family and friends in groups of unlimited numbers of members.
This will enable the creation of a social network within the platform and
encourage increased investment and trading through on-platform user to
user interactions and support.
Expert Advice & Support:
Receive expert advice and support at the click of a button.
a. Features
CONFIDENTIAL 9
b. UI/UX Experience
IOS / Android Apps Web Pro Exchange
CONFIDENTIAL 10
CONFIDENTIAL 11
󰎉
Australia
󰎈
Austria
󰎐
Belgium
󰎟
Canada
󰎰
Cyprus
󰎹
Estonia
󰎿
Finland
󰏃
France
󰎲
Germany
󰏏
Greece
󰏘
Hungary
󰏚
Ireland
󰏢
Italy
󰏻
Latvia
󰏹
Lithuania
󰏺
Luxembourg
󰐋
Malta
󰐗
Netherlands
󰐜
New Zealand
󰐨
Portugal
󰐵
Singapore
󰐷
Slovakia
󰐶
Slovenia
󰎼
Spain
󰑍
Turkey
󰏅
United Kingdom
CryptoXpress is licensed to operate
in 179 countries and will be able to
accept domestic fiat deposits in the
following 26 countries.
c. Operating Markets
i. Binance Secure
Exchange Infrastructure
d. Technology & Security
Binance Backend
CryptoXpress Frontend
CONFIDENTIAL
We’ve leveraged Binance’s
leading liquidity, market
depth, asset management
systems, security
infrastructure, and
personalized marketing
support, so we can focus on
delivering maximum value
to our users.
12
● User-friendly interface
● Streamlined user experience
● Core business items including,
trading services, customer
acquisition, and more.
● Order matching engine
● Spot and Futures trading
support
○ 600+ Spot trading pairs
○ 20+ Futures trading pairs
● Asset custody system
● Trade settlement system
● React Native Code Stack
● MYSQL Database
● Hardened and secure
hosting server
● Robust transactional
capacity supported by
Binance.
ii. Tech Stack
● Two Factor Authentication
(2FA)
● KYC (Know Your Customer)
● AES Encryption Prevention
● Anti CSRF Token
● XSS Clean
● PHP End of Life Support
● Secure HTTP Headers
● Anti-Bypass Malicious File
Upload
● Debug Mode
● Google ReCaptcha
● Email ID Encryption
iii. Security
v. Security Management and Auditing
CONFIDENTIAL 13
● Information security auditing will be
performed by Code Siren LLC, a
company owned and operated by
Eric Anderson, an adviser to the
CryptoXpress project.
● Eric and his team are one of the
most highly qualified, expert IT
security teams in the sector and
their cutting-edge security
technologies and audits will help
mitigate the risks of hacks and
other potential security
interruptions the platform may be
exposed to.
● Trusted Crypto Exchange
● Binance Wallet Support
● Ironclad Data Privacy
● Order Matching Engine
● Spot & Futures Trading
○ 600+ Spot Trading Pairs
○ 20+ Futures Trading Pairs
● Asset Custody System
● Trade Settlement System
iv. Binance Secure Trading Infrastructure
e. Marketing Strategy
i. Social Media, PR & Influencer Network
● Using social media as our core channels, we will drive
sustainable and consistent reach and adoption through
organic posts (and eventually small scale ad campaigns).
● Organic Engagement: The cryptocurrency audience is
unique in the sense that the community is tightly wound,
especially around more conversational channels. We will
leverage this to build a dedicated community..
● Influencer & Celebrity Network: We are working hard to
secure NFT and social influencer partnerships with
influencers, celebrities, sports stars, and artists. Some
already signed on. This will drive significant reach and
virality around key moments.
ii. Above the Line Marketing
● Building Brand Equity: Strategically placed out of home
(OOH) and potentially to significantly boost brand
awareness and equity on a larger scale.
iii. Press Releases
● We have exciting milestones coming up and we want to tell
the world. To generate buzz and excitement share around
important news such as partnerships, launches, IDOs, we
would like to send out organic and paid press releases.
CONFIDENTIAL 14
iv Interviews/AMAs/Podcasts/Video
● Similar to press releases, we will showcase what the
CryptoXpress platform has to offer in addition to the
strength of our leadership team. Team members to be front
and center in answering any questions to ensure a human
aspect to the world of crypto.
v. Content Creation/SEO
● Curated Content Hub: CryptoXpress will produce its own
content for updates, press releases and for general news
updates. This will provide content for our users to engage
with and also assist with boosting SEO.
● Increase Visibility and Recognition: We’ll create our own
unique content with the aim to push CryptoXpress up the
rankings for search results.
vi. CX Academy
● In the future, we will establish a platform where where we
can educate beginner, amateur, and even advanced crypto,
blockchain, and finance enthusiasts.
vii. Video Production & Partnerships
● There are opportunities that will be explored to drive brand
recognition through TV, video, and documentaries, whether
that is through our own efforts or through partnerships.
CONFIDENTIAL 15
X
Content creation and
production across our channels.
Tracking and reporting or
marketing activities.
Execution of organic and paid
marketing activities.
Community management of
our channels.
Advice on key strategic
decision making.
Influencer and content
marketing.
Validation of key target
marketing audiences.
Analytics and SEO.
CONFIDENTIAL 16
viii. Applicature Partnership
● Our strategic partnership with
Applicature will play a crucial role
throughout the current and
future marketing phases. We will
leverage their marketing arm’s
executive ability knowledge to
drive brand equity and
engagement.
CONFIDENTIAL 17
f. Target Markets
Year 1 Year 2 Year 3 Year 4 Year 5
Total Market
- Persona A market size: 22.2m
- Persona B market size: 11.5m
50k
0.15%
125k
0.38%
250k
0.76%
450k
1.38%
1m
3.06%
Projected % of Niche Acquired:
Year 1 Year 2 Year 3 Year 4 Year 5
United Kingdom
- Persona A market size: 13.2m
- Persona B market size: 8.2m
25k
0.12%
62.5k
0.29%
125k
0.58%
225k
1.05%
500k
2.34%
Australia
- Persona A market size: 5m
- Persona B market size: 2.75m
15k
0.19%
37.5k
0.48%
75k
0.97%
135k
1.74%
300k
3.87%
United Arab Emirates
- Persona A market size: 3m
- Persona B market size: 550k
10k
0.28%
25k
0.70%
50k
1.41%
90k
2.54%
200k
5.63%
Attribution Breakdown of Total Market:
The initial target markets include:
● UK (total population of 66.65M*)
● Australia (total population of 25.35M*)
● UAE (total population of 9.75m*)
Market Niche:
● 20 to 34 year olds
● Employed
● Have banking needs
● Interested in improving financial
wellbeing
● Have mobile phones
● 55 to 65 year olds
● Retired or soon to be retired
● Have banking needs
● Interested in increasing savings for
retirement
● Have mobile phones
* Population as of May 2021
Persona A
Persona B
March 2021
SEED ROUND COMMENCEMENT
Seed funding round commencement
with a maximum capital raise of US$
1,850,000.00 enabling development,
deployment, marketing and
operations.
April 2021
CRYPTOXPRESS DEMO
PLATFORM & PRO EXCHANGE
Deployment of the first CryptoXpress
demonstration version and
professional exchange. Fully
functioning invite-only cryptocurrency
platform.
November 2021
CRYPTOXPRESS V1 LAUNCH
Launch of Fully Licensed CryptoXpress
Version I. Including IOS and Android
apps with full NFT marketplace,
cryptocurrency trading and built-in
decentralized wallet.
February 2022
NFT WEB MARKETPLACE &
CONTRACT UPGRADE
Launch of web-based NFT
marketplace and additional NFT
features (collections, volume
tracking, floor price tracking, and
much more)
April 2022
FIAT DEPOSITS (GBP, EUR)
Launch of fiat feature, allowing users in
the UK and EU to make GBP and EUR
deposits and withdrawals with their
CryptoXpress accounts.
June 2022
LAUNCH OF CARD
PROCESSING
Launch of Visa & Mastercard
processing to enable credit/debit
card purchasing of digital assets
and services.
CONFIDENTIAL
g. Roadmap
18
July 2022
TRAVEL SERVICES
Launch of travel services backed
by major travel partner. Flights,
hotels, holiday packages
purchased directly from crypto.
September 2022
RETAIL SERVICES
Launch of global retail
marketplace backed by major
retail partner. Retail purchases
from major e-commerce
retailers in almost every world
jurisdiction.
November 2022
BANKING IN THE METAVERSE
Launch of world’s first cryptocurrency,
NFT and fiat virtual banking outlet
backed by a major Metaverse operator.
January 2023
E-BANKING SERVICES
Launch of e-banking services for the
UK, EU, Australian and Indian
markets. Issuance of CryptoXpress
debit cards usable at global retail
points of sale.
February 2023
NFT EQUITY SALE
Sale of a portion of CryptoXpress
equity via an NFT equity share sale as a
security token offering.
CONFIDENTIAL
g. Roadmap
19
April 2023
MERCHANT ACCOUNT
SERVICES, CROWDFUNDING,
& LAUNCHPAD
Launch of merchant account
services, retail partnership
initiative, crowdfunding and
launchpad platforms.
h. Licencing & Compliance
CryptoXpress is registered in Estonia as CryptoXpress OÜ and
also obtained an Estonian cryptocurrency license in March of
2021 which allows it to legally and compliantly perform the
following activities:
1. Issue Tokens (cryptocurrency / NFT)
2. Offer Wallet services
3. Offer Exchange services
4. Offer OTC services
5. Engage in an IDO or IEO
6. Sell cryptocurrencies via bank transfer and debit / credit card in 179
countries
7. Trade with utility tokens
8. Offer cryptocurrency to cryptocurrency, cryptocurrency to fiat, and fiat
to cryptocurrency transaction services
9. Run a utility token exchange
10. Open Euro denominated bank accounts to sell Bitcoin and other coins
11. Open bank accounts globally
12. Operate globally
13. Issue debit cards
14. Sell cryptocurrencies with debit & credit cards
CONFIDENTIAL 20
i. NFT Share Sale
CryptoXpress will offer 30% of the equity in the project for sale to the
public via an NFT share sale launch.
Investors will be able to purchase NFT tokens that represent actual
shareholdings in the company and will entitle the holder of the tokens to
all shareholder rights including, but not limited to, profit distribution
rights, and voting rights.
The NFT share sale will occur in September of 2022 when the platform is
fully operational, along with the deployment of all of its planned launch
features and upon gaining a user base of approximately 50,000
investors.
CryptoXpress is in initial talks with various global organizations to help
manage and lead this event including financial services industry
leaders.
CryptoXpress will only begin the planning and execution phases of this
event, upon gaining a full license to compliantly make such an offering
and within the Estonian cryptocurrency regulatory framework.
CONFIDENTIAL 21
IV. XPRESS Token
The XPRESS token is a utility
token for the CryptoXpress
platform which will be used to
provide discounts, rewards, and
bonus functionality to
investors.
CONFIDENTIAL 22
Transactions paid for using
XPRESS tokens will be significantly
discounted with the token also
being a central component of the
CryptoXpress retail partnership
initiative which will promote retail
payments through XPRESS tokens
in exchange for various customer
benefits.
Technical details:
● Name: XPRESS Token
● Symbol: XPRESS
● Decimal: 18
● Total Supply: 10,000,000
(10M) Tokens
XPRESS runs on the BEP-20 network and is compiled with the latest version of Solidity, in order
to avoid compiler bugs, along with a community audited contract. XPRESS can be stored on
and transferred to and from most major cryptocurrency wallets including Meta Mask wallet.
b. Technology
a. Introduction
Token
Distribution
Token
Price
Total
USD Value
Angel Round 137,000 Tokens
US$ 0.70 /
US$ 0.77
$100,000.00
Seed Round 1,063,000 Tokens US$ 0.84 $892,920.00
Post-Seed Round 250,000 Tokens US$ 0.98 $245,000.00
Pre-IDO Round 200,000 Tokens US$ 1.12 $224,000.00
IDO 1 Public Round 290,000 Tokens US $1.40 $406,000.00
IDOs /
Exchange Listings
710,000 Tokens
Liquidity
Requirements
1,000,000 Tokens
Marketing 1,500,000 Tokens
Development /
Operations
1,500,000 Tokens
Advisory 850,000 Tokens
Team Reserve 1,000,000 Tokens
Foundation
Reserve
1,500,000 Tokens
Vesting
Schedule
4% at TGE, 4% Monthly Vesting,
4% at TGE, 6% Monthly Vesting,
4% at TGE, 8% Monthly Vesting,
4% at TGE, 10% Monthly Vesting
25% at TGE, 25% Bi-monthly Vesting
30% at TGE,
7% Monthly Vesting
Only released when
required for liquidity
1 Month Lockin,
2% Monthly Vesting
1 Month Lockin,
2% Monthly Vesting
1 Month Lockin,
5% Monthly Vesting after Lockin
6 Month Lockin,
5% Monthly Vesting after Lockin
6 Month Lockin,
5% Monthly Vesting after Lockin
March 2021 - Stage 1:
Private Sale Round
At the commencement of
the private sale, the
XPRESS token is offered at
US$ 0.70, and exclusively to
early stage private
investors.
d. Investor Offering Schedule
e. XPRESS Token Value & Buyback Plan
The total supply of XPRESS tokens will never exceed 10 Million tokens and over the life of the project, CryptoXpress will repurchase XPRESS tokens
from the public markets and burn them in order to maximize the token’s value through the reduction of its available supply.
The company will continuously repurchase and burn XPRESS token supplies on a monthly basis until 35% of all available tokens have been burned.
This process is expected to continue until February of 2026 when only 65% of XPRESS token supply will remain.
May 2021 - Stage 2:
Seed & Pre-IDO Funding Round
From May 2021 until IDO of the XPRESS token in
November of 2021, 3 additional rounds of XPRESS
token private sales will occur, which will allow
CryptoXpress to fund its development,
operations, marketing and other business
activities.
November 2021 - Stage 3:
Public Trading / IDO Round
Upon the XPRESS launch, the
tokens will be made available for
public trading via the
CryptoXpress app and other
secondary markets, including on
DEXs and CEXs..
CONFIDENTIAL 24
V. The Team
CONFIDENTIAL 25
CONFIDENTIAL 26
Adarsh Singh
Chief Operating Officer
Yogesh Panjabi
Chief Executive Officer
Anubhav Sharma
Marketing Director - APAC
Nilesh Patel
Chief Growth Officer
Sherwin Torres
Group Managing Director - Strategy,
Product, Marketing & Ventures
Avinash Rajendra
Chief Financial Officer
Gaitchs Gangmei
Community Manager
Zeeshan Mohammed
Chief Technology Officer
Eric Anderson
Security Advisor
Randall Johnson
Legal Advisor
Min Kim
Venture Capital Advisor
Mardo Soo
Industry Advisor
Nathan Kay
Blockchain Advisor
Will Eden
IDO Advisor
Prajwal Gadkar
NFT Advisor
Ross Jones
Tekenomiks Advisor
Chris Casey
Community Advisor
Mark Stein
Business Advisor
Goubran Bahou
Brand Ambassador
CONFIDENTIAL 27
a. Team
Yogesh Panjabi
Chief Executive Officer
Yogesh Panjabi has amassed a 20-year career spanning entrepreneurship, management, business planning, financial analysis,
software engineering, operations and decision analysis. Yogesh graduated from UCLA with an Engineering Bachelors and is a
global serial IT entrepreneur. He currently works for KPMG Australia as part of their Management Consulting division. Yogesh
also holds a Systems Management Masters, and has substantial experience as a cryptocurrency analyst and investor.
Adarsh Singh
Chief Operating Officer
Adarsh has been an active cryptocurrency analyst, trader and broker for global high networth individuals for the last 7 years.
He successfully launched and managed a crypto hedge fund in 2017 and has run some of the largest cryptocurrency trading
chat groups on the web.
Zeeshan Mohammed
Chief Technology Officer
Zeeshan is a world class blockchain and cryptocurrency developer and security analyst. He is the cofounder of several mobile
app platform and is also an expert in business development and launch strategy for startups. His capabilities span multiple
technology stacks and is a force to reckon with in the mobile app and web development space.
CONFIDENTIAL 28
Sherwin Torres
Group Managing Director
Strategy, Product, Marketing & Ventures
Sherwin is a design technologist and strategic board advisor for online, technology, blockchain, retail, development,
advertising, marketplace and investment management firms. Sherwin actively mentors entrepreneurs and startup executives
across the globe during their launch and critical growth phases. A Master of Information Systems Management and MBA
graduate, Sherwin is the founder of Torres Group Holdings and strategic advisory firm Japorms Group.
Nilesh Patel
Chief Growth Officer
Nilesh Patel has amassed over 15 years experience within PKI/cryptography and authentication solution space, extensively
working within the Business Development and Sales functions for organisations to date. During his career Nilesh has
successfully helped organisations with in remit through various successful private equity sales over the last 10yrs. Nilesh
graduated from the University of Hertfordshire with an Bsc in Computer Science.
CONFIDENTIAL 29
Avinash Rajendra
Chief Financial Officer
Avinash has 5+ years of experience, knowledge and expertise in finance, leading a team of professionals across major
multinational corporations in India. His strengths include financial modelling, financial analytics, supply chain finance, credit
analysis, AI & blockchain
CONFIDENTIAL 30
Anubhav Sharma
Marketing Director - APAC
Anubhav has held multiple marketing and business development positions within the automotive, education services and
technology sectors. He has held head positions at major automaker Volvo and also at Triumph Brands and has been
responsible for the exponential growth of revenues at both companies.
Gaitchs Gangmei
Community Manager
Gaitchs started his crypto journey in 2016. He has successfully managed the communities of several high profile
cryptocurrency projects. He is also experienced in game development within the Unity Engine, and 3D application
development.
b. Advisors, Brand Ambassadors & Strategic Partners
CONFIDENTIAL 31
Eric Anderson
Security Advisor
Eric Anderson founded end-to-end encryption exchange platform Promether and secure communications platform Demonsaw
and has amassed over 2 decades’ software development and IT security experience. Eric’s career spans a variety of internet
and mid-range technologies, core security and system architecture. Eric holds a Masters in Computer Science and was
recently CTO at MGT and lead programmer at Rockstar Games and Grand Theft Auto 5. Furthermore, Eric has been a keynote
speaker/workshop leader at Def Con over 5 years and HackMiami over 3 years. Eric has developed relationships with stalwart
industry leaders comprising Kim Dotcom, John McAfee, Nolan Bushnell, Joshua Corman and John Fanning. Eric’s significant
community experience also includes open-sourcing many codebases such as the most recent 100,000 lines of Demonsaw code
released under a permissive MIT license.
Randall Johnson
Legal Advisor
Randall Johnson is an international regulatory advisor for blockchain industry projects and managing director of a boutique
investment firm. Randall is a highly experienced AV-rated securities, capital markets, technology, and finance lawyer. Randall is
also an acknowledged industry leader with over 30 years within U.S. and international regulations applicable to blockchain
and smart contract tokens. Randall was previously a senior counsel at national law firm Locke Lord LLP and a partner at
leading technology law firm Morris, Manning & Martin LLP. Furthermore, Randall has advised two governments on the
enactment of new legislation to govern blockchain projects and cryptocurrencies including consulting a leading blockchain
incubator concerning structuring their portfolio projects.
CONFIDENTIAL 32
Min Kim
Venture Capital Advisor
Min is highly entrenched in the cryptocurrency sector, having held top positions at Tron, Draper Labs, Huobi, and Cred while
also having worked for several Venture Capital firms, earlier in her career. Min is a force to reckon with, within the
cryptocurrency space, as she has worked with the largest entities in the industry along with having helped many projects raise
millions of dollars of funds. She is currently the CMO of Polygon (Matic) and has also been an advisor to some of the most
successful and well-known projects in the space.
Mardo Soo
Industry Advisor
Mardo is the founder of the leading blockchain licensing firm Consulting24 in Estonia. Consulting24 is the fastest-growing
consultancy company in Estonia by volume and has obtained over 300 crypto licenses. He is also an investor/advisor in
early-stage Defi projects like Julswap, Sheesha Finance, Occam, and Launchzone.
CONFIDENTIAL 33
Will Eden
IDO Advisor
Will is the founder of Tokenova, an industry-leading cryptocurrency Venture Capitalist firm based in the United Kingdom. He is
also currently contracted to manage onboarding of projects to the TrustPad launchpad and has significant investments in
major projects all across the cryptocurrency sector. Will is one of the most accomplished leaders in his industry and is deeply
advising CryptoXpress on its IDO and launch plans.
Nathan Kay
Blockchain Advisor
Nathan is the current CEO of Mempool Ventures, one of the most established cryptocurrency Venture Captalist firms in the
world today. He was previously a Senior Partner at Applicature Inc. the main acceleration and investor relations partner for
CryptoXpress has been a critical part of the success of the platform and its team.
CONFIDENTIAL 34
Prajwal Gadkar
NFT Advisor
Praj has been an advisor for over a dozen NFT projects and also handles sales for @NFT,
a social media company co-founded by Mark Cuban. He is also founder of a smart contract development company
called degen.rocks
Mark Stein
Blockchain Advisor
With 17 years of experience, Mark is a business development and strategy advisor. His experience in alternative, retail, and
wholesale finance, along with sales in banking, real estate, debt structuring, mortgage-backed securities, and secondary
markets, equips him with a difficult to replicate compliance-oriented pedigree. Ambitious and driven, his commitment to
consistency and stability increases the potential of blockchain’s next industry-disrupting future Blue Chip.
CONFIDENTIAL 35
Ross Jones
Tokenomics Advisor
Ross began his career in high-end retail and Esports leadership, focusing on marketing, product promotion, sponsorship
representation, finance, and KPI's. Ross has a strong passion for helping start-ups implement win-win liquidity and tokenomics
strategies benefiting their users, in alignment with growth and sustainability. For these reasons, he’s capable of facilitating
start-ups achieve their long-term goals through utilizing his strong network of VCs and network partners, thus providing
critical input on projects viability, tokenomics, targeted exchange listings and launchpads, and overall liquidity plans.
Chris Casey
Community Growth Advisor
Chris brings an incredibly unique educational academic background to the Blockchain industry, including earning a Bachelor
of Medical Science with distinction. His expertise in building and maintaining large-scale online communities alongside his
analytical and strategic approach to community messaging and marketing, allows Chris to support his blockchain start-up
partners in key areas vital to growth in the industry.
Goubran Bahou
Brand Ambassador
Goubran is an experienced presenter with a demonstrated history of working in the broadcast media industry.
He is skilled in photography, news writing, film, documentaries, and editing. A master in viral comedy sketches, he is
the brainchild of Goubtube which has a cult following of millions on social media platforms such as TikTok, Facebook,
Instagram and YouTube. Goubran holds a Bachelor of Arts with Honours from the University of Westminster.
18m+
combined cult following
CONFIDENTIAL 36
Billions
of views and
engagement
CONFIDENTIAL 37
CONFIDENTIAL
Our Strategic Partners
37
VI. Risk
CONFIDENTIAL 38
Regulatory Risks
While regulatory risks exist within each national operating market, by diversifying its global footprint, CryptoXpress will reduce its risk
through the siloing of its country-wise revenue streams. By doing this, CryptoXpress will ensure that the ceasing of operations in any
given country will not impact the remainder of the platform.
Security Risks
CryptoXpress will reduce its IT security risks through the engagement of Code Siren LLC, who will ensure that all source code is deeply
audited for potential exploits and also by employing industry best practices with regards to network management and monitoring.
Market Performance Risks
While there is significant risk that the cryptocurrency market corrects as a whole, which will cause a reduction in global trade volumes,
the platform has been designed to operate with a minimal amount of operating costs in order to mitigate the risk of potential periodic
steep declines in operating profits.
Operating Risks
Operating risks with regards to the safe storage and access of cryptocurrency hot and cold storage wallets is of concern. The team is
well equipped with experienced experts in wallet management to mitigate these risks almost entirely.
Competitive Risks
Due to the industry’s nascent state, the sector is growing rapidly and innovation is difficult to keep pace with. CryptoXpress will launch a
startup accelerator and crowdfunding platform to ensure that it remains the leader in cryptocurrency technology and innovation for the
foreseeable future.
CONFIDENTIAL 39
VII. Target
Outcomes
& Exit Strategy
CONFIDENTIAL 40
The project’s target outcome is the proliferation of revenues within
all its major global operating markets by becoming:
● The de-facto global cryptocurrency platform for beginners
● Most user-friendly and feature rich cryptocurrency
platform, replacing traditional banking products
● The market leader in cryptocurrency startup innovation
and crowd funding.
CONFIDENTIAL 41
Unless there is a prior
opportunity to create an exit
event for shareholders by
positioning the platform for a full
buyout by a leading participant
within the cryptocurrency sector,
the ultimate aim is work towards
an IPO through listing on a
recognised stock exchange
(eg:- the London Stock Exchange).
www.cryptoxpress.com • info@cryptoxpress.com
CryptoXpress OÜ | R.C. 14845698
1 sur 42

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crypto platform whitepaper

  • 1. Whitepaper v1.7 Platform Details & Token Model CONFIDENTIAL www.cryptoxpress.com | info@cryptoxpress.com
  • 2. Contents I. Introduction II. The Problem III. The CX Platform a. Features b. UI/UX Experience c. Operating Markets d. Technology & Security e. Marketing Strategy f. Target Markets g. Roadmap h. Licensing & Compliance i. NFT Share Sale IV. XPRESS Token a. Introduction b. Technology c. Allocation & Release d. Investor Offering Schedule e. XPRESS Token Value & Buy Back Plan V. The Team a. Team c. Advisors & Ambassadors d. Partners VI. Risk VII. Target Outcomes & Exit Strategy 3 6 8 9 10 11 12 14 17 18 20 21 22 23 23 23 24 24 25 27 31 37 38 40 CONFIDENTIAL 2
  • 3. I. Introduction As of March of 2021, the Cryptocurrency sector reached new heights in terms of the all-time highs, in both price and volume, of major cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH). CONFIDENTIAL 3
  • 4. Global Corporate Participation Global Retail Uptake 20% of citizens own crypto 40% of Millennials Own Crypto UNITED KINGDOM 26% of citizens own crypto 50% of Elderly Express Interest AUSTRALIA 500% Growth Since 2015 Market Penetration INDIA 1.5% Similarly, retail investors are investing larger portions of their net savings into cryptocurrencies with all major global markets experiencing record annual growth and earnings. Institutional investment of treasuries into cryptocurrencies and cryptocurrency funds has peaked at US$ 71 Billion while traditional payment processors such as PayPal, Visa, and Mastercard have added cryptocurrency products to their offerings. The technology industry publicly expresses support of the sector as evidenced by statements from C-Suite Executives at Twitter, Uber, and Square. Over $71 Billion Institutional Investment Twitter, Square, Uber Express Public Interest Visa, PayPal & Mastercard Offering Crypto Services CONFIDENTIAL 4
  • 5. Art & Media NFT Marketplace The value of art and media transactions using NFT technology has increased from approximately US$ 63 Million in 2019 to almost US$ 251 Million in 2020, with this trend expected to accelerate in the coming years. NFT technology allows more secure and identifiable ownership of digital and financial assets including art, media, corporate equities, and real estate using decentralized blockchain infrastructure. CONFIDENTIAL 5 CryptoXpress is offering cross-chain NFTs through its partnership with Polygon and they are compatible with ERC20/BSC/Matic blockchains. X
  • 6. II. The Problem While the demand to invest larger portions of personal net worth into cryptocurrencies is surging all over the world, the steep learning curve for beginner and first-time investors is limiting the market’s true potential size. CONFIDENTIAL 6
  • 7. The problems with current solutions are: Complicated to Use Current platforms require investors to understand complex technical terminology. They also require the performance of complicated interactions to perform transactions which causes the reduction in potential investor participation. Difficult Payments & Transfers The lack of a direct bridge between cryptocurrency and fiat payment networks reduces the portion of savings that investors are willing to hold in cryptocurrencies. The inability to make direct crypto to fiat payments and transfers to other individuals or companies, reduces the attractiveness of cryptocurrencies as a store of savings. High Fees & Commissions Existing platforms charge high fees and commissions which can be reduced through the streamlining of their platform’s operational inefficiencies and business models. Lack of Beginner Friendly Guidance New investor learning curves can be significantly reduced through the targeted focus on beginner investors within the platform’s investor experience and journey models. Lack of Shared Experience Existing platforms lack social interactivity features yet current studies indicate that investors are likely to increase their investments when working in groups due to the effects of socially supported decision-making. Digital Ownership Current technologies to allow for the decentralized ownership of digital and physical assets lack in terms of security and identifiability and fall prey to piracy and fraud. CONFIDENTIAL 7
  • 8. III. The CX Platform Say hello to a better banking alternative. CONFIDENTIAL 8
  • 9. Buy & Sell Cryptocurrencies: Beginner friendly, 3-click cryptocurrency purchase and sale interface for hundreds of cryptocurrency pairs and ultimately derivative products. Pay Utility Bills & Make Payments: Direct utility bill payments and invoice payments from cryptocurrency holdings. Transfer funds or cryptocurrency to family and friends seamlessly using only a mobile number. NFT Art & Media Marketplace / Retail & Travel: Easy to use marketplace to trade art and media from the industry’s hottest stars, using NFT technology. Book flights, accommodation, tours, rental cars and much more directly from CryptoXpress. Zero Fees: 0% fees and commission on cryptocurrency buying and selling transactions. Chat with Friends and Groups: Chat with family and friends in groups of unlimited numbers of members. This will enable the creation of a social network within the platform and encourage increased investment and trading through on-platform user to user interactions and support. Expert Advice & Support: Receive expert advice and support at the click of a button. a. Features CONFIDENTIAL 9
  • 10. b. UI/UX Experience IOS / Android Apps Web Pro Exchange CONFIDENTIAL 10
  • 12. i. Binance Secure Exchange Infrastructure d. Technology & Security Binance Backend CryptoXpress Frontend CONFIDENTIAL We’ve leveraged Binance’s leading liquidity, market depth, asset management systems, security infrastructure, and personalized marketing support, so we can focus on delivering maximum value to our users. 12 ● User-friendly interface ● Streamlined user experience ● Core business items including, trading services, customer acquisition, and more. ● Order matching engine ● Spot and Futures trading support ○ 600+ Spot trading pairs ○ 20+ Futures trading pairs ● Asset custody system ● Trade settlement system
  • 13. ● React Native Code Stack ● MYSQL Database ● Hardened and secure hosting server ● Robust transactional capacity supported by Binance. ii. Tech Stack ● Two Factor Authentication (2FA) ● KYC (Know Your Customer) ● AES Encryption Prevention ● Anti CSRF Token ● XSS Clean ● PHP End of Life Support ● Secure HTTP Headers ● Anti-Bypass Malicious File Upload ● Debug Mode ● Google ReCaptcha ● Email ID Encryption iii. Security v. Security Management and Auditing CONFIDENTIAL 13 ● Information security auditing will be performed by Code Siren LLC, a company owned and operated by Eric Anderson, an adviser to the CryptoXpress project. ● Eric and his team are one of the most highly qualified, expert IT security teams in the sector and their cutting-edge security technologies and audits will help mitigate the risks of hacks and other potential security interruptions the platform may be exposed to. ● Trusted Crypto Exchange ● Binance Wallet Support ● Ironclad Data Privacy ● Order Matching Engine ● Spot & Futures Trading ○ 600+ Spot Trading Pairs ○ 20+ Futures Trading Pairs ● Asset Custody System ● Trade Settlement System iv. Binance Secure Trading Infrastructure
  • 14. e. Marketing Strategy i. Social Media, PR & Influencer Network ● Using social media as our core channels, we will drive sustainable and consistent reach and adoption through organic posts (and eventually small scale ad campaigns). ● Organic Engagement: The cryptocurrency audience is unique in the sense that the community is tightly wound, especially around more conversational channels. We will leverage this to build a dedicated community.. ● Influencer & Celebrity Network: We are working hard to secure NFT and social influencer partnerships with influencers, celebrities, sports stars, and artists. Some already signed on. This will drive significant reach and virality around key moments. ii. Above the Line Marketing ● Building Brand Equity: Strategically placed out of home (OOH) and potentially to significantly boost brand awareness and equity on a larger scale. iii. Press Releases ● We have exciting milestones coming up and we want to tell the world. To generate buzz and excitement share around important news such as partnerships, launches, IDOs, we would like to send out organic and paid press releases. CONFIDENTIAL 14
  • 15. iv Interviews/AMAs/Podcasts/Video ● Similar to press releases, we will showcase what the CryptoXpress platform has to offer in addition to the strength of our leadership team. Team members to be front and center in answering any questions to ensure a human aspect to the world of crypto. v. Content Creation/SEO ● Curated Content Hub: CryptoXpress will produce its own content for updates, press releases and for general news updates. This will provide content for our users to engage with and also assist with boosting SEO. ● Increase Visibility and Recognition: We’ll create our own unique content with the aim to push CryptoXpress up the rankings for search results. vi. CX Academy ● In the future, we will establish a platform where where we can educate beginner, amateur, and even advanced crypto, blockchain, and finance enthusiasts. vii. Video Production & Partnerships ● There are opportunities that will be explored to drive brand recognition through TV, video, and documentaries, whether that is through our own efforts or through partnerships. CONFIDENTIAL 15
  • 16. X Content creation and production across our channels. Tracking and reporting or marketing activities. Execution of organic and paid marketing activities. Community management of our channels. Advice on key strategic decision making. Influencer and content marketing. Validation of key target marketing audiences. Analytics and SEO. CONFIDENTIAL 16 viii. Applicature Partnership ● Our strategic partnership with Applicature will play a crucial role throughout the current and future marketing phases. We will leverage their marketing arm’s executive ability knowledge to drive brand equity and engagement.
  • 17. CONFIDENTIAL 17 f. Target Markets Year 1 Year 2 Year 3 Year 4 Year 5 Total Market - Persona A market size: 22.2m - Persona B market size: 11.5m 50k 0.15% 125k 0.38% 250k 0.76% 450k 1.38% 1m 3.06% Projected % of Niche Acquired: Year 1 Year 2 Year 3 Year 4 Year 5 United Kingdom - Persona A market size: 13.2m - Persona B market size: 8.2m 25k 0.12% 62.5k 0.29% 125k 0.58% 225k 1.05% 500k 2.34% Australia - Persona A market size: 5m - Persona B market size: 2.75m 15k 0.19% 37.5k 0.48% 75k 0.97% 135k 1.74% 300k 3.87% United Arab Emirates - Persona A market size: 3m - Persona B market size: 550k 10k 0.28% 25k 0.70% 50k 1.41% 90k 2.54% 200k 5.63% Attribution Breakdown of Total Market: The initial target markets include: ● UK (total population of 66.65M*) ● Australia (total population of 25.35M*) ● UAE (total population of 9.75m*) Market Niche: ● 20 to 34 year olds ● Employed ● Have banking needs ● Interested in improving financial wellbeing ● Have mobile phones ● 55 to 65 year olds ● Retired or soon to be retired ● Have banking needs ● Interested in increasing savings for retirement ● Have mobile phones * Population as of May 2021 Persona A Persona B
  • 18. March 2021 SEED ROUND COMMENCEMENT Seed funding round commencement with a maximum capital raise of US$ 1,850,000.00 enabling development, deployment, marketing and operations. April 2021 CRYPTOXPRESS DEMO PLATFORM & PRO EXCHANGE Deployment of the first CryptoXpress demonstration version and professional exchange. Fully functioning invite-only cryptocurrency platform. November 2021 CRYPTOXPRESS V1 LAUNCH Launch of Fully Licensed CryptoXpress Version I. Including IOS and Android apps with full NFT marketplace, cryptocurrency trading and built-in decentralized wallet. February 2022 NFT WEB MARKETPLACE & CONTRACT UPGRADE Launch of web-based NFT marketplace and additional NFT features (collections, volume tracking, floor price tracking, and much more) April 2022 FIAT DEPOSITS (GBP, EUR) Launch of fiat feature, allowing users in the UK and EU to make GBP and EUR deposits and withdrawals with their CryptoXpress accounts. June 2022 LAUNCH OF CARD PROCESSING Launch of Visa & Mastercard processing to enable credit/debit card purchasing of digital assets and services. CONFIDENTIAL g. Roadmap 18
  • 19. July 2022 TRAVEL SERVICES Launch of travel services backed by major travel partner. Flights, hotels, holiday packages purchased directly from crypto. September 2022 RETAIL SERVICES Launch of global retail marketplace backed by major retail partner. Retail purchases from major e-commerce retailers in almost every world jurisdiction. November 2022 BANKING IN THE METAVERSE Launch of world’s first cryptocurrency, NFT and fiat virtual banking outlet backed by a major Metaverse operator. January 2023 E-BANKING SERVICES Launch of e-banking services for the UK, EU, Australian and Indian markets. Issuance of CryptoXpress debit cards usable at global retail points of sale. February 2023 NFT EQUITY SALE Sale of a portion of CryptoXpress equity via an NFT equity share sale as a security token offering. CONFIDENTIAL g. Roadmap 19 April 2023 MERCHANT ACCOUNT SERVICES, CROWDFUNDING, & LAUNCHPAD Launch of merchant account services, retail partnership initiative, crowdfunding and launchpad platforms.
  • 20. h. Licencing & Compliance CryptoXpress is registered in Estonia as CryptoXpress OÜ and also obtained an Estonian cryptocurrency license in March of 2021 which allows it to legally and compliantly perform the following activities: 1. Issue Tokens (cryptocurrency / NFT) 2. Offer Wallet services 3. Offer Exchange services 4. Offer OTC services 5. Engage in an IDO or IEO 6. Sell cryptocurrencies via bank transfer and debit / credit card in 179 countries 7. Trade with utility tokens 8. Offer cryptocurrency to cryptocurrency, cryptocurrency to fiat, and fiat to cryptocurrency transaction services 9. Run a utility token exchange 10. Open Euro denominated bank accounts to sell Bitcoin and other coins 11. Open bank accounts globally 12. Operate globally 13. Issue debit cards 14. Sell cryptocurrencies with debit & credit cards CONFIDENTIAL 20
  • 21. i. NFT Share Sale CryptoXpress will offer 30% of the equity in the project for sale to the public via an NFT share sale launch. Investors will be able to purchase NFT tokens that represent actual shareholdings in the company and will entitle the holder of the tokens to all shareholder rights including, but not limited to, profit distribution rights, and voting rights. The NFT share sale will occur in September of 2022 when the platform is fully operational, along with the deployment of all of its planned launch features and upon gaining a user base of approximately 50,000 investors. CryptoXpress is in initial talks with various global organizations to help manage and lead this event including financial services industry leaders. CryptoXpress will only begin the planning and execution phases of this event, upon gaining a full license to compliantly make such an offering and within the Estonian cryptocurrency regulatory framework. CONFIDENTIAL 21
  • 22. IV. XPRESS Token The XPRESS token is a utility token for the CryptoXpress platform which will be used to provide discounts, rewards, and bonus functionality to investors. CONFIDENTIAL 22
  • 23. Transactions paid for using XPRESS tokens will be significantly discounted with the token also being a central component of the CryptoXpress retail partnership initiative which will promote retail payments through XPRESS tokens in exchange for various customer benefits. Technical details: ● Name: XPRESS Token ● Symbol: XPRESS ● Decimal: 18 ● Total Supply: 10,000,000 (10M) Tokens XPRESS runs on the BEP-20 network and is compiled with the latest version of Solidity, in order to avoid compiler bugs, along with a community audited contract. XPRESS can be stored on and transferred to and from most major cryptocurrency wallets including Meta Mask wallet. b. Technology a. Introduction Token Distribution Token Price Total USD Value Angel Round 137,000 Tokens US$ 0.70 / US$ 0.77 $100,000.00 Seed Round 1,063,000 Tokens US$ 0.84 $892,920.00 Post-Seed Round 250,000 Tokens US$ 0.98 $245,000.00 Pre-IDO Round 200,000 Tokens US$ 1.12 $224,000.00 IDO 1 Public Round 290,000 Tokens US $1.40 $406,000.00 IDOs / Exchange Listings 710,000 Tokens Liquidity Requirements 1,000,000 Tokens Marketing 1,500,000 Tokens Development / Operations 1,500,000 Tokens Advisory 850,000 Tokens Team Reserve 1,000,000 Tokens Foundation Reserve 1,500,000 Tokens Vesting Schedule 4% at TGE, 4% Monthly Vesting, 4% at TGE, 6% Monthly Vesting, 4% at TGE, 8% Monthly Vesting, 4% at TGE, 10% Monthly Vesting 25% at TGE, 25% Bi-monthly Vesting 30% at TGE, 7% Monthly Vesting Only released when required for liquidity 1 Month Lockin, 2% Monthly Vesting 1 Month Lockin, 2% Monthly Vesting 1 Month Lockin, 5% Monthly Vesting after Lockin 6 Month Lockin, 5% Monthly Vesting after Lockin 6 Month Lockin, 5% Monthly Vesting after Lockin
  • 24. March 2021 - Stage 1: Private Sale Round At the commencement of the private sale, the XPRESS token is offered at US$ 0.70, and exclusively to early stage private investors. d. Investor Offering Schedule e. XPRESS Token Value & Buyback Plan The total supply of XPRESS tokens will never exceed 10 Million tokens and over the life of the project, CryptoXpress will repurchase XPRESS tokens from the public markets and burn them in order to maximize the token’s value through the reduction of its available supply. The company will continuously repurchase and burn XPRESS token supplies on a monthly basis until 35% of all available tokens have been burned. This process is expected to continue until February of 2026 when only 65% of XPRESS token supply will remain. May 2021 - Stage 2: Seed & Pre-IDO Funding Round From May 2021 until IDO of the XPRESS token in November of 2021, 3 additional rounds of XPRESS token private sales will occur, which will allow CryptoXpress to fund its development, operations, marketing and other business activities. November 2021 - Stage 3: Public Trading / IDO Round Upon the XPRESS launch, the tokens will be made available for public trading via the CryptoXpress app and other secondary markets, including on DEXs and CEXs.. CONFIDENTIAL 24
  • 26. CONFIDENTIAL 26 Adarsh Singh Chief Operating Officer Yogesh Panjabi Chief Executive Officer Anubhav Sharma Marketing Director - APAC Nilesh Patel Chief Growth Officer Sherwin Torres Group Managing Director - Strategy, Product, Marketing & Ventures Avinash Rajendra Chief Financial Officer Gaitchs Gangmei Community Manager Zeeshan Mohammed Chief Technology Officer Eric Anderson Security Advisor Randall Johnson Legal Advisor Min Kim Venture Capital Advisor Mardo Soo Industry Advisor Nathan Kay Blockchain Advisor Will Eden IDO Advisor Prajwal Gadkar NFT Advisor Ross Jones Tekenomiks Advisor Chris Casey Community Advisor Mark Stein Business Advisor Goubran Bahou Brand Ambassador
  • 27. CONFIDENTIAL 27 a. Team Yogesh Panjabi Chief Executive Officer Yogesh Panjabi has amassed a 20-year career spanning entrepreneurship, management, business planning, financial analysis, software engineering, operations and decision analysis. Yogesh graduated from UCLA with an Engineering Bachelors and is a global serial IT entrepreneur. He currently works for KPMG Australia as part of their Management Consulting division. Yogesh also holds a Systems Management Masters, and has substantial experience as a cryptocurrency analyst and investor. Adarsh Singh Chief Operating Officer Adarsh has been an active cryptocurrency analyst, trader and broker for global high networth individuals for the last 7 years. He successfully launched and managed a crypto hedge fund in 2017 and has run some of the largest cryptocurrency trading chat groups on the web.
  • 28. Zeeshan Mohammed Chief Technology Officer Zeeshan is a world class blockchain and cryptocurrency developer and security analyst. He is the cofounder of several mobile app platform and is also an expert in business development and launch strategy for startups. His capabilities span multiple technology stacks and is a force to reckon with in the mobile app and web development space. CONFIDENTIAL 28 Sherwin Torres Group Managing Director Strategy, Product, Marketing & Ventures Sherwin is a design technologist and strategic board advisor for online, technology, blockchain, retail, development, advertising, marketplace and investment management firms. Sherwin actively mentors entrepreneurs and startup executives across the globe during their launch and critical growth phases. A Master of Information Systems Management and MBA graduate, Sherwin is the founder of Torres Group Holdings and strategic advisory firm Japorms Group.
  • 29. Nilesh Patel Chief Growth Officer Nilesh Patel has amassed over 15 years experience within PKI/cryptography and authentication solution space, extensively working within the Business Development and Sales functions for organisations to date. During his career Nilesh has successfully helped organisations with in remit through various successful private equity sales over the last 10yrs. Nilesh graduated from the University of Hertfordshire with an Bsc in Computer Science. CONFIDENTIAL 29 Avinash Rajendra Chief Financial Officer Avinash has 5+ years of experience, knowledge and expertise in finance, leading a team of professionals across major multinational corporations in India. His strengths include financial modelling, financial analytics, supply chain finance, credit analysis, AI & blockchain
  • 30. CONFIDENTIAL 30 Anubhav Sharma Marketing Director - APAC Anubhav has held multiple marketing and business development positions within the automotive, education services and technology sectors. He has held head positions at major automaker Volvo and also at Triumph Brands and has been responsible for the exponential growth of revenues at both companies. Gaitchs Gangmei Community Manager Gaitchs started his crypto journey in 2016. He has successfully managed the communities of several high profile cryptocurrency projects. He is also experienced in game development within the Unity Engine, and 3D application development.
  • 31. b. Advisors, Brand Ambassadors & Strategic Partners CONFIDENTIAL 31 Eric Anderson Security Advisor Eric Anderson founded end-to-end encryption exchange platform Promether and secure communications platform Demonsaw and has amassed over 2 decades’ software development and IT security experience. Eric’s career spans a variety of internet and mid-range technologies, core security and system architecture. Eric holds a Masters in Computer Science and was recently CTO at MGT and lead programmer at Rockstar Games and Grand Theft Auto 5. Furthermore, Eric has been a keynote speaker/workshop leader at Def Con over 5 years and HackMiami over 3 years. Eric has developed relationships with stalwart industry leaders comprising Kim Dotcom, John McAfee, Nolan Bushnell, Joshua Corman and John Fanning. Eric’s significant community experience also includes open-sourcing many codebases such as the most recent 100,000 lines of Demonsaw code released under a permissive MIT license. Randall Johnson Legal Advisor Randall Johnson is an international regulatory advisor for blockchain industry projects and managing director of a boutique investment firm. Randall is a highly experienced AV-rated securities, capital markets, technology, and finance lawyer. Randall is also an acknowledged industry leader with over 30 years within U.S. and international regulations applicable to blockchain and smart contract tokens. Randall was previously a senior counsel at national law firm Locke Lord LLP and a partner at leading technology law firm Morris, Manning & Martin LLP. Furthermore, Randall has advised two governments on the enactment of new legislation to govern blockchain projects and cryptocurrencies including consulting a leading blockchain incubator concerning structuring their portfolio projects.
  • 32. CONFIDENTIAL 32 Min Kim Venture Capital Advisor Min is highly entrenched in the cryptocurrency sector, having held top positions at Tron, Draper Labs, Huobi, and Cred while also having worked for several Venture Capital firms, earlier in her career. Min is a force to reckon with, within the cryptocurrency space, as she has worked with the largest entities in the industry along with having helped many projects raise millions of dollars of funds. She is currently the CMO of Polygon (Matic) and has also been an advisor to some of the most successful and well-known projects in the space. Mardo Soo Industry Advisor Mardo is the founder of the leading blockchain licensing firm Consulting24 in Estonia. Consulting24 is the fastest-growing consultancy company in Estonia by volume and has obtained over 300 crypto licenses. He is also an investor/advisor in early-stage Defi projects like Julswap, Sheesha Finance, Occam, and Launchzone.
  • 33. CONFIDENTIAL 33 Will Eden IDO Advisor Will is the founder of Tokenova, an industry-leading cryptocurrency Venture Capitalist firm based in the United Kingdom. He is also currently contracted to manage onboarding of projects to the TrustPad launchpad and has significant investments in major projects all across the cryptocurrency sector. Will is one of the most accomplished leaders in his industry and is deeply advising CryptoXpress on its IDO and launch plans. Nathan Kay Blockchain Advisor Nathan is the current CEO of Mempool Ventures, one of the most established cryptocurrency Venture Captalist firms in the world today. He was previously a Senior Partner at Applicature Inc. the main acceleration and investor relations partner for CryptoXpress has been a critical part of the success of the platform and its team.
  • 34. CONFIDENTIAL 34 Prajwal Gadkar NFT Advisor Praj has been an advisor for over a dozen NFT projects and also handles sales for @NFT, a social media company co-founded by Mark Cuban. He is also founder of a smart contract development company called degen.rocks Mark Stein Blockchain Advisor With 17 years of experience, Mark is a business development and strategy advisor. His experience in alternative, retail, and wholesale finance, along with sales in banking, real estate, debt structuring, mortgage-backed securities, and secondary markets, equips him with a difficult to replicate compliance-oriented pedigree. Ambitious and driven, his commitment to consistency and stability increases the potential of blockchain’s next industry-disrupting future Blue Chip.
  • 35. CONFIDENTIAL 35 Ross Jones Tokenomics Advisor Ross began his career in high-end retail and Esports leadership, focusing on marketing, product promotion, sponsorship representation, finance, and KPI's. Ross has a strong passion for helping start-ups implement win-win liquidity and tokenomics strategies benefiting their users, in alignment with growth and sustainability. For these reasons, he’s capable of facilitating start-ups achieve their long-term goals through utilizing his strong network of VCs and network partners, thus providing critical input on projects viability, tokenomics, targeted exchange listings and launchpads, and overall liquidity plans. Chris Casey Community Growth Advisor Chris brings an incredibly unique educational academic background to the Blockchain industry, including earning a Bachelor of Medical Science with distinction. His expertise in building and maintaining large-scale online communities alongside his analytical and strategic approach to community messaging and marketing, allows Chris to support his blockchain start-up partners in key areas vital to growth in the industry.
  • 36. Goubran Bahou Brand Ambassador Goubran is an experienced presenter with a demonstrated history of working in the broadcast media industry. He is skilled in photography, news writing, film, documentaries, and editing. A master in viral comedy sketches, he is the brainchild of Goubtube which has a cult following of millions on social media platforms such as TikTok, Facebook, Instagram and YouTube. Goubran holds a Bachelor of Arts with Honours from the University of Westminster. 18m+ combined cult following CONFIDENTIAL 36 Billions of views and engagement
  • 39. Regulatory Risks While regulatory risks exist within each national operating market, by diversifying its global footprint, CryptoXpress will reduce its risk through the siloing of its country-wise revenue streams. By doing this, CryptoXpress will ensure that the ceasing of operations in any given country will not impact the remainder of the platform. Security Risks CryptoXpress will reduce its IT security risks through the engagement of Code Siren LLC, who will ensure that all source code is deeply audited for potential exploits and also by employing industry best practices with regards to network management and monitoring. Market Performance Risks While there is significant risk that the cryptocurrency market corrects as a whole, which will cause a reduction in global trade volumes, the platform has been designed to operate with a minimal amount of operating costs in order to mitigate the risk of potential periodic steep declines in operating profits. Operating Risks Operating risks with regards to the safe storage and access of cryptocurrency hot and cold storage wallets is of concern. The team is well equipped with experienced experts in wallet management to mitigate these risks almost entirely. Competitive Risks Due to the industry’s nascent state, the sector is growing rapidly and innovation is difficult to keep pace with. CryptoXpress will launch a startup accelerator and crowdfunding platform to ensure that it remains the leader in cryptocurrency technology and innovation for the foreseeable future. CONFIDENTIAL 39
  • 40. VII. Target Outcomes & Exit Strategy CONFIDENTIAL 40
  • 41. The project’s target outcome is the proliferation of revenues within all its major global operating markets by becoming: ● The de-facto global cryptocurrency platform for beginners ● Most user-friendly and feature rich cryptocurrency platform, replacing traditional banking products ● The market leader in cryptocurrency startup innovation and crowd funding. CONFIDENTIAL 41 Unless there is a prior opportunity to create an exit event for shareholders by positioning the platform for a full buyout by a leading participant within the cryptocurrency sector, the ultimate aim is work towards an IPO through listing on a recognised stock exchange (eg:- the London Stock Exchange).