This project briefly explains how to start an online business using an example of SNAPDEAL. Steps , Risks, Resources required for an online business and many more are explained.

1. St. Joseph’s Boys’ High
School
Commerce Project
ISC:2020-2021
Submitted by:
Name- Ansh Shah
Class & Section- 11 ‘C’
Submitted to:
Mrs Nikita George
Mrs Megha Shekar

2. (Commerce Teachers)
CERTIFICATE
ST.JOSEPH’S BOYS’ HIGH SCHOOL
#27, Museum Rd, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560025
Name:- Ansh Shah
Standard:- XI Commerce
Project:- 1) Assume you are starting a partnership firm with your friend/friends.
Developa business plan covering the following aspects: − Formation of this partnership
firm – rules and steps that would be followed including the partnership deed − Choice
of types of partners involved and your justification for the same.
2) Visit a company that is involved in e-business (which offers online services)
or a consultancy, which helps in developing websites for such companies. Study
different aspects they keepin mind while preparing business plans for e-business.
This is to certify that ANSH SHAH_________________________________
has completedthe project in ACCOUNTS for the academic year 2019-2020,
in fulfillment of the board requirement.
Internal Examiner’s Signature:
External Examiner’s signature:

3. ACKNOWLEDGEMENT
I want to communicate my uncommon thanks of appreciation to my educator
Mrs Nikita George and Mrs Megha Shekar just as our principal Fr. Sunil
Fernandez who gave me the brilliant chance to do this magnificent task on the
topic
‘ Visit a company that is involved in e-business (which offers online services) or
a consultancy, which helps in developing websites for such companies. Study
different aspects they keep in mind while preparing business plans for e-
business. ‘
Which additionally helped me in doing a great deal of research and I came to
know about such a significant number of new things, I am extremely grateful to
them.

4. INDEX
1) Snapdeal
a) Introduction
2) Snapdeal-Business Plan
a) Various Aspects That Need to be Considered forE-Business.
b) Security And Safety of Business Transactions.
c) Threats
d) Methods to Avoid These Threats
e) Steps to Implement when Starting an E-business
3) Bibliography

5. SNAPDEAL
Introduction
 Snapdeal is an Indian based e-commerce or e-business website
.
 This company was founded by Kunal Bahl and Rohit Bansal on 4th of February,2010
which is 10 years ago.
 At first, Snapdeal was a day-to-day deal platform but later it expanded to become an
online marketplace.
 Snapdeal has prospered to become one of the largest online seller in India .
 Snapdeal is a private e-business and its headquarters is located in New Delhi, India.
 Snapdeal is a B2C (Business to Customer) retailer.

6. Snapdeal- Business Plan
Various Aspects that needtobe considered while planning a Business
Plan for an e-business such as Snapdeal.
 Well designed website
A business must develop a comprehensive website to communicate with its
customers and business partners. The website should provide brief information
about the firms products and services. Data should be provided with appropriate and
attractive pictures. Customers should also be able to access the website from any
digital website.
 To use a Content Management Solution
Whenever we need to add a new product to our website or make changes to an
existing one, even when we want to add articles or any other thing as such, we need
to get back to the server make changes and then upload it keeping in mind we don’t
change the coding or insert any bug by mistake.
Therefore to remove this hindrance a Content Management Solution can be used as
it is efficient in creating, editing and managing websites. We need to go to Cms
admin portal enter the credentials provided and we now have access to all the
features of our websites and all features from the 3rd party websites can be added
to enhance the user experience .
Few of the top CMS platforms are :
 BigCommerce
 Magneto
 Shopify
 Wordpress
 Umbraco
 Adequate Computer Hardware
The business firm must procure and install computers with necessary speed, nodes
and memory to handle the expected volume of business. It should provide the
necessary Internet Service Provider (ISP) and Adequate Service Provider (ASP).

7.  Effective Telecommunication system
E-business requires an effective telecommunication systemin the form of Internet
technology, optic fiber cable and telephone lines to handle the traffic on the e
Internet. An e-business cannot be successful if telecommunication is frequently
disconnected and also if it is difficult to access the website.
 Technically qualified and responsive workforce
A well trained work force i.e. capable of working easily over the internet. The staff
must also be trained to handle sales inquires, processing, orders and also ensuring
prompt delivery . There should be proper coordination between receipt of order
,delivery of goods and receipt of payment in order to minimize error.
 Payment
A reliable and fool proof systemof receiving payments for the goods sold must be
developed. Adequate information should be made available to the customers so
they can calculate the amount to be paid. Business firms must make arrangements
with banks and credit agencies in order to receive payments. If the business provides
various forms of payment methods it would be very convenient for customers, such
as:
 Be Cash on Delivery- The payment for goods ordered online can be made in
cash at the time of delivery of goods physically.
 Net-Banking The buyer instructs his bank to transfer an amount to be paid
to the bank of the seller or online vendor.
 Cheque- The buyer sends a cheque to the online vendor. The goods are then
delivered when the amount has been received by the seller.
 Debit or Credit card-This method is more popular than any other method of
online payment. Under this method the buyer purchases goods on credit
from the online vendor. Later the issuing bank transfers the amount to the
vendor’s bank account from the buyer’s account.
 Digital Cash-On payment of the amount, the bank issues digital cash in favor
of the buyer. Digital cash is a form of electronic currency existing in
cyberspace .This e-cash can be used to make purchase over the internet.

8. Security and Safety of Business Transactions
 Transaction Risks: Online business is prone to the following types of transaction risk
A. Default on order giving/taking: The customer denies that he ever placed the
order or the seller may deny that the order was placed.
B. Default on Delivery: The intended delivery does not take place or goods are
delivered at wrong address or goods other than ordered are delivered.
C. Default on payment: The customer claims that the payment was made but
the seller does not get the payment for the goods supplied.
In order to minimize these risks the identity and location/address of the customer may be
verified at the time of registration. Example, the seller may verify from the ‘cookies’ that the
customer has correctly entered the details in the registration form. Cookies are like caller id
in telephones.
Customers can protect themselves by shopping only from well known websites. Sites like
Ebay protect customers against default on delivery. The seller can protect against default on
payment by verifying the credit card information given by customers. The buyer can avoid
misuse of his credit card details through encryption.
 Data Storage and Transmission Risks: Data stored by computer systems is exposed
to several risks. People may steal or distort the data for selfish motives or just for
fun. VIRUS (Vital Information Under Siege) and Hacking are well known threats.
Antivirus programmes should be installed and updated from time to time.
Cryptography can be used to prevent interception of data in the course of
transmission. In this technique information is transformed into an unreadable
format also called as ‘hypertext. Only those having a secret key can decoded the
format.
 Risks to intellectual Property and Privacy: Internet is an open space. Anybody can
copy the data and supply it to others. Host of advertising and promotional literature
may be dumped into our e-mail box. Such junk mail is a great problem.
E-business can succeed when both buyers and sellers trust the systemof exchange
This trust can be generated by ensuring of E-business transactions. There are five
essential elements for ensuring secure transactions over the internet.

9. 1. Authenticity – means enabling each party in a transaction to ascertain with
certainty the identity of the other party.
2. Integrity- implies honesty in dealings
3. Confidentiality- means privacy of the transactions.
4. Non- repudiability of origin- refers to ensuring that the parties to a transaction
cannot subsequently deny their participation.
5. Non-repudiability of receipt- implies that the seller cannot subsequently deny
the payment received.
All the parties concerned with E-business must assume their responsibilities to ensure
security of transactions.

10. Threats to business Transactions
i. Hacking- Hacking means unauthorized entry into a website. Hackers interpret
messages sent on internet. They interpret confidential information. They misuse
such information for their own benefit or alter and even destroy its content to harm
different customers. In recent years there has been an unexpected growth in cases
of black hat hacking.
ii. Brand Hijacking- Companies may create powerful new brands overnight through the
internet. They hijack brands built over a long period of time and through
considerable expenditure through radio and TV. For example, Amazon.com become
a leading bookseller on the internet beating out well known names such as Barnes
and Noble. In order to pre-empt brand hijacking, a company must establish its brand
in cyberspace as early as possible.
iii. Impersonation- Hackers may pretend to be customers themselves. They thus make
use of stolen credit cards of real customers.
iv. Fraudulent trading- A business enterprise operating a website may indulge in
fraudulent practices. It may operate a fake website, take away money from
customers and not supply the product/service to the customer. It may not protect
confidential information about customers.
v. Viruses- All the information stored in a computer can be destroyed by some viruses.
Other viruses also make changes to the functioning of the system. Viruses may enter
a system through websites ,files or even disk drive. These virus cause huge loss of
monetary value and time.
vi. Dishonest registration of Domain Names- A dishonest person may register a domain
name linked to another firm or organization under his name. For example, he may
register Napdeal.com in his name to sell the domain name to the rightful owner at a
price.
vii. Other cyber crimes- Threats to life or property, embezzlement ,hate mails, etc are
few examples.

11. How to Prevent such Threats to E-business and Ensure Safety.
i. Cyber Crime Cells- Government can set up special crime cells to look into the matter
of Hacking and taking actions necessary against such hackers.
ii. Encryption or cryptography-Encryption basically means converting a message in a
code form that can only decoded by the sender and receiver of the message only.
Encryption is used so that a 3rd party or an unauthorized person cannot see it or for
that matter cannot understand it all. This method helps in maintain secrecy and
prevent leak of information. Well so to speak it is quite difficult to maintain absolute
secrecy of information with 1000’s or even lacks of customers for websites such as
Snapdeal. An alternative method can be used like A Private Key, can be used to decode
a message by the recipient of the message itself.
iii. Digital Signatures- Under this method, a coded digital certificate is issued under each
message by a certification authority. The purpose is to check the identity of the sender.
Whenever a message is received, the hash function is checked to ensure that the
contents of the message have not been altered. In some countries digital signature is
accepted as a legal proof under Law.
iv. Involvement of 3rd party- To ensure that the parties to a transaction do not disown the
transaction ,a copy of the transaction is sent to a third party which is acceptable to the
parties to the transaction. The copy with the third party will be helpful in settling any
dispute that may arise between contracting parties.

12. Steps to Implement When
Starting an E-business
 Market- One of the biggest key to
success is to know the market you want to get
into. To know whether it is profitable for the
business? ,To know customers wants and
needs and their preferences.
 Domain- Your domain name is unique
address which directs your customers to your
website. Make sure that your domain name is
registered under your name. One of the most
popular domain registrar is GoDaddy.com .
 Web Host- A web host is a company
that will rent you space , this is where you can
upload your articles ,photos,videos,etc.
 Designing Website- You could either
create the website or Hire a designer to create
it for you. If you are not good with editing
,hiring a designer is a better option.
 Accept Online Payments-It’s
important that you provide the facility of
online payments to your customers as it will
be convenient for your customers and you.
Options like Paytm,PhonePe,Debit/Credit and
Netbanking can be made available.
 Delivery Methods- Delivery methods
can vary from downloadable information to
delivery of physical goods via courier or
fulfillment companies.
 Traffic- Traffic in e-business means
people visiting websites in order to generate
more and more sales. In order to attract more
traffic methods such as Registering with major
such engines, online advertising, offline
marketing can be adopted.
 Newsletter- This newsletter is not any regular newspaper, well, it is an email sent
to visitors to turn them into clients and clients to turn them into regular customers
.It contains information such as new products or discount/coupon codes. A
‘Subscribe To Newsletter’ option need to be made available to customers.
 Growth- Tools are available that allow you to see who clicked when and where as
well. Minute things such as who opened your website, etc can also be tracked.
1.KnowYour Market
2.RegisteringaDomainName
3.FindingaWeb Host
4.DesigningYourWebsite
5.AcceptOnline Payments
6.Determine ProductDeliveryMethods
7.Get Trafficto Your Website
8.PublishanEmail Newsletter
9.Track Growth

13. BIBLIOGRAPHY
 S. Chand’s ISC Commerce Volume-1 for Class XI by DR C.B Gupta
 www.thebalancesmb.com