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How to Deliver a “Town Hall” presentation
Conversational Leadership MasterClass
Lead your company,
family and friends in
3mes of uncertainty
#BeAHeroicVoice
/
In addition to today’s shortage of
toilet paper, we also have a
shortage of conversations that
inspire safety, confidence and joy.
The purpose of this training is to
help you lead conversations with
your organization, your team, and
your family & friends.
Training Goal
#BeAHeroicVoice
/
COVID-19 has caused
massive disruption in our
lives.
It has changed the way we
work, live, and play.
Daily conversations are filled with
fear, uncertainty and anxiety
#BeAHeroicVoice
/
As a Global Impact Leader, you
can use your Heroic Voice to
restore safety, confidence and joy.
The best way to do that is by
mastering and using the skill of
Conversational Leadership.
We need leaders to change
the tone of today’s conversations
#BeAHeroicVoice
/
Health
Collaboration
Kindness
Communicate
Trust
Elevate
Values Design
the Future
Conversational Leadership
accomplishes 3 things:
Communicate Trust: Curate good
news and trusted information
Elevate Values: Share the values
we want to see restored in the
world.
Design the Future: Focus the
conversation towards creating a
positive future.
By using our Heroic Voice,
we can create global impact
#BeAHeroicVoice
Primary Title
Primary Subtitle
/
Introduction to the
Message Portfolio
What is today's most
important question?
Who is in your audience?
LISTEN
Part I
Our Message Portfolio is a
framework that helps you answer
each question:
1) WHO you are?
2) WHEN have you succeeded?
3) WHICH option to recommend?
4) WHAT is possible?
5) WHERE are we going?
6) HOW will we get there?
7) WHY is this important?
The framework contains 7
compositions. The word INSIDE
represents the 6 outer
compositions. These are used to
compose the Heroic Keynote
located at the center of the
diagram.
Leaders are responsible for
answering 7 key questions
The Message Portfolio
During the COVID-19 pandemic,
the most important question is
“Where are we going?”
As we head towards an uncertain
future, your audience is worried
about their health, jobs and safety.
They want to place their trust in
leaders who can guide them
towards a positive future.
The most important question
today is about Direction
The Message Portfolio
Vision
/
Team
Partner
Sponsor
Policy Maker
Investor
Client
Donor
Journalist
Analyst
Industry Members
Online Community
Every stakeholder is important
because they generate assets for
your organization:
Investors, clients and donors are
providers of Money.
Team members, partners,
sponsors, and policy makers are
providers of Support.
Journalists, analysts, industry
members, and the online
community are providers of
positive Reputation.
Leaders are facilitating critical
“Town Hall” conversations
Learn More:
90 day Masterclass
Primary Title
Primary Subtitle
/
Introduction to the
Message Blueprint
Build presentations from a
strong foundation
Organize topics to create a
great presentation
COLLECT
Part II
To answer the question
“Where are we going?"

let’s examine a framework that will
help us organize our thoughts and
compose our answers.
The most important question
today is about Direction
The Message Portfolio
Vision
The Message Blueprint
Building a Message Portfolio
is like building a house
Our Message Blueprint is a
framework that helps you build
your personal Message Portfolio:
FOUNDATION represents the
building blocks of trust. These are
your vision, values and vows.
FRAME represents the 9
conversational leadership topics.
ROOF represents the three parties
to a conversation: the speaker, the
audience, and the message.
The Message Blueprint
VowsValuesVision
VISION communicates to your
audience the future you are
working to create.
VALUES communicate to your
audience what is most important to
you and how you make decisions.
VOWS communicate to your
audience how they can count on
you to lead them into the future.
The Foundation represents the
3 building blocks of trust
Learn More:
MasterClass Intro
TOPIC 1 TOPIC 2 TOPIC 3
TOPIC 4 TOPIC 5 TOPIC 6
TOPIC 7 TOPIC 8 TOPIC 9
To answer each of the leadership
questions, we will be selecting
specific topics from the Frame.
The Frame represents the
9 conversational leadership topics
The Message Blueprint
TOPIC 1 TOPIC 2 TOPIC 3
TOPIC 4 TOPIC 5 TOPIC 6
TOPIC 7 TOPIC 8 TOPIC 9
S olution
I ntroduction
I deation E ducation N arrationeroic
Keynote
D irection
H
WHO = Introduction
WHEN = Narration
WHICH = Solution
WHAT = Ideation
WHERE = Direction
HOW = Education
WHY = Heroic Keynote
Select topics from the Frame to
answer the leadership questions
Vision
MARKET STRATEGY TIMELINE
SKILLS &
RESOURCES
PRODUCT OR
SERVICE
CASE
STUDY
BIG
PICTURE
BRAVE STAND
BOLD
PROMISE
D irection
WHERE = Direction
MARKET: What is
going on in the world,
our industry, our
company?
STRATEGY: What
decisions and plans
will we make?
TIMELINE: What
milestones are we
committing to? The Message Blueprint
To answer “Where are we going?”,
let’s talk about Direction
Primary Title
Primary Subtitle
/
Use 3 topics to create a
storyboard outline
Storyboard your
“Town Hall” presentation
Focus each slide around a
key question or topic
STORYBOARD
Part III
MARKET
Template
TIMELINE
STRATEGY
Heroic
Invitation
1
5
3
2
6
4
7
D irection
Town Hall Presentation
/
Take the three topics (Market, Strategy, and
Timeline) and use them to create an outline
to speak about Direction.
In our template, note that there are 2 slides
for each topic. You can always add more.
The final slide is a Heroic Invitation that
inspires your audience to take action.
MARKET Where we
are today
Slide 1
D irection
Town Hall Presentation
/
Slide 1 communicates “Where we are
today?”
The goal for this opening slide is to
immediately connect with your audience.
Show that you can relate to what they are
going through and how they are feeling.
Share your personal experiences as well.
/MARKET Where we
are today
Where we
are going
Slide 2
D irection
Town Hall Presentation
Slide 2 communicates “Where we are
going?”
Focus your audience's attention on the
positive future you are creating together.
Your audience looks to you to have a clearer
vision of the future than they currently have.
Be clear and specific with your details.
Vision
MARKET
STRATEGY
Where we
are today
Dashboard
Readings
Where we
are going
Slide 3
D irection
Town Hall Presentation
Slide 3 reports on the emotional & financial
state of your organization, team or family.
A dashboard helps you show that you are
interested in both the mental health and the
financial health of your audience.
Dashboard readings measure the current
status, and give us a strong foundation from
which we can make good decisions.
/
Vision
MARKET
STRATEGY
Where we
are today
Dashboard
Readings
Where we
are going
Taking
Action
Slide 4
D irection
Town Hall Presentation
Slide 4 outlines your plans and strategy.
Help your audience focus their attention.
Teach them the specific actions to take and
the best practices to follow.
Be transparent. Give answers you do have.
Commit to finding the answers you don't.
Use your values to guide your critical
decisions and actions.
Values
MARKET
TIMELINE
STRATEGY
Vision
Where we
are today
Personal
Commitments
Dashboard
Readings
Where we
are going
Team
Commitments
Taking
Action
Slide 5-6
D irection
Town Hall Presentation
/
/ /
Slide 5 and 6 is about commitments.
Start by sharing your personal commitments.
Continue by asking for commitments from
your team.
Commitments are "the best of your energies
and skills”, as President Kennedy requested
in his speech "We go the the moon”
Values
MARKET
TIMELINE
STRATEGY
Heroic
Invitation
Vision
Where we
are today
Personal
Commitments
Dashboard
Readings
Where we
are going
Team
Commitments
Taking
Action
ValuesVision Vows
Slide 7
D irection
Town Hall Presentation
/
Slide 7 invites your audience into action.
The invitation is expressed in 3 parts:
•Recommit to the shared VISION, the Big
Picture of the world you are creating
•Live the shared VALUES, the Brave Stand
for what is important to your audience
•Fulfill the collective VOWS, the Bold
Promise to perform with excellence.
2
Town Hall Presentation
Where we
are today
Where we
are going
Dashboard
Readings
Taking
Action
Your
Commitments
Team
Commitments
Heroic
Invitation
/ /
Download
Template
Primary Title
Primary Subtitle
/
Part IV
Introduction to the
Connection Triangle
Create the experience of
connection with 6 skills
Connect with the hearts &
minds of your audience
CONNECT
VisionPoor presenters fail
to connect with their audience
This scene takes place ALL over
the world.
Audience members disconnect
from the presenter becoming
confused, bored, and comatose.
The reason is a failure to connect.
It’s time to put an end to all of this!
/
This is way too many words. This is
because I have to read my slides I
don’t know my material. I’m squeezing
in way too much information thinking
that quantity is better than quality.
• Bullets make it seem that
• I’m organized. But really,
• I don’t know how to cut out
• non relevant information.
• I love my info way too much.
VisionGreat presenters focus on
creating connection.
/
The world needs MORE of these
presentations!
Leaders connect with their
audiences to build relationships
and deepen trust.
Audience members are engaged,
and become providers of money,
support and reputation.
VisionGreat presentations connect the
presenter, audience and message
The Message Blueprint
To learn how to create connection,
let’s take a look at the final piece of
the Message Blueprint, the roof.
The three points of the triangular
roof represent:
• The Presenter
• The Audience
• The Message
Vision
The Connection Triangle
Our Connection Triangle is a
framework that connects you, your
audience, and your message.
Each leg of the triangle is a way to
measure and evaluate connection:
• Presenter to Message (bottom)
• Presenter to Audience (left)
• Audience to Message (right)
The heart represents the skills we
use to connect with the heart. The
light bulb represents the skills we
use to connect with the mind.
Conversational Leadership skills
connect you with hearts and minds
MARKET Where we
are today
Where we
are going
Slides 1-2
D irection
Town Hall Presentation
The first topic is MARKET, which represents
your clarity of vision for the road ahead.
RELATABILITY: Identify common
experiences to show your audience your
understanding of their situation.
EMPATHY: Identify the emotions that your
audience is experiencing to show the depth
of your emotional intelligence.
Vision
Relatability &
Empathy
Vision
MARKET
STRATEGY
Where we
are today
Dashboard
Readings
Where we
are going
Taking
Action
Slide 3-4
D irection
Town Hall Presentation
Comprehension
Expertise
Values
Vision
The second topic is STRATEGY, which
includes major decisions based on values.
COMPREHENSION: Be a great teacher.
Explain the elements of your strategy with
clarity and precision.
EXPERTISE: Be a great curator of
information. Include only the essential
elements they need to succeed.
Values
MARKET
TIMELINE
STRATEGY
Heroic
Invitation
Vision
Where we
are today
Personal
Commitments
Dashboard
Readings
Where we
are going
TEAM
Commitments
Taking
Action
ValuesVision Vows
Slide 5-7
D irection
Town Hall Presentation
Values
Vision
Vows
Passion
Engagement
The third topic is TIMELINE, which
represents your commitment to future
milestones.
ENGAGEMENT: Use a conversational tone
to speak with (and not at) your audience.
Enroll them into a shared vision of the future.
PASSION: Speak with energy and
enthusiasm! Show the audience how deeply
you care about the shared vision.
Vision
Relatability &
Empathy
Comprehension &
Engagement
Expertise &
Passion
Create Connection in every
presentation and conversation As a global impact leader, your
primary objective is to create
connection with your audiences.
Invest the time to learn and master
these 6 message delivery skills,
and you will:
•Consistently generate ROI
(money, support, and reputation)
from your presentations and
conversations
•Create and deepen trusted
relationships with your key
stakeholders
•Achieve your mission of Global
Impact
Learn More:
1-1 Coaching
Primary Title
Primary Subtitle
/
Join us for future online
MasterClass sessions
Attend our Office Hours
for Q&A and Best Practices
Get individual coaching for
upcoming presentations
OHANA
Part V
UPCOMING EVENTS
See our events calendar to register
for future MasterClass sessions.
OFFICE HOURS
Online office hours are held
Monday-Friday, 8-9am PST.
During office hours, we will answer
questions, share best practices,
and help you prepare for your
upcoming town hall conversations.
INDIVIDUAL COACHING:
For those of you who want
individual assistance, book a 30
minute session with one of our
executive communication coaches.
www.HeroicVoice.com
Future
MasterClass
Sessions
Individual
Coaching
Online
Office
Hours
We are here for you
Join our
Ohana

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Delivering a Town Hall Presentation? Be a Heroic Voice!

  • 1. / How to Deliver a “Town Hall” presentation Conversational Leadership MasterClass Lead your company, family and friends in 3mes of uncertainty #BeAHeroicVoice
  • 2. / In addition to today’s shortage of toilet paper, we also have a shortage of conversations that inspire safety, confidence and joy. The purpose of this training is to help you lead conversations with your organization, your team, and your family & friends. Training Goal #BeAHeroicVoice
  • 3. / COVID-19 has caused massive disruption in our lives. It has changed the way we work, live, and play. Daily conversations are filled with fear, uncertainty and anxiety #BeAHeroicVoice
  • 4. / As a Global Impact Leader, you can use your Heroic Voice to restore safety, confidence and joy. The best way to do that is by mastering and using the skill of Conversational Leadership. We need leaders to change the tone of today’s conversations #BeAHeroicVoice
  • 5. / Health Collaboration Kindness Communicate Trust Elevate Values Design the Future Conversational Leadership accomplishes 3 things: Communicate Trust: Curate good news and trusted information Elevate Values: Share the values we want to see restored in the world. Design the Future: Focus the conversation towards creating a positive future. By using our Heroic Voice, we can create global impact #BeAHeroicVoice
  • 6. Primary Title Primary Subtitle / Introduction to the Message Portfolio What is today's most important question? Who is in your audience? LISTEN Part I
  • 7. Our Message Portfolio is a framework that helps you answer each question: 1) WHO you are? 2) WHEN have you succeeded? 3) WHICH option to recommend? 4) WHAT is possible? 5) WHERE are we going? 6) HOW will we get there? 7) WHY is this important? The framework contains 7 compositions. The word INSIDE represents the 6 outer compositions. These are used to compose the Heroic Keynote located at the center of the diagram. Leaders are responsible for answering 7 key questions The Message Portfolio
  • 8. During the COVID-19 pandemic, the most important question is “Where are we going?” As we head towards an uncertain future, your audience is worried about their health, jobs and safety. They want to place their trust in leaders who can guide them towards a positive future. The most important question today is about Direction The Message Portfolio
  • 9. Vision / Team Partner Sponsor Policy Maker Investor Client Donor Journalist Analyst Industry Members Online Community Every stakeholder is important because they generate assets for your organization: Investors, clients and donors are providers of Money. Team members, partners, sponsors, and policy makers are providers of Support. Journalists, analysts, industry members, and the online community are providers of positive Reputation. Leaders are facilitating critical “Town Hall” conversations Learn More: 90 day Masterclass
  • 10. Primary Title Primary Subtitle / Introduction to the Message Blueprint Build presentations from a strong foundation Organize topics to create a great presentation COLLECT Part II
  • 11. To answer the question “Where are we going?"
 let’s examine a framework that will help us organize our thoughts and compose our answers. The most important question today is about Direction The Message Portfolio
  • 12. Vision The Message Blueprint Building a Message Portfolio is like building a house Our Message Blueprint is a framework that helps you build your personal Message Portfolio: FOUNDATION represents the building blocks of trust. These are your vision, values and vows. FRAME represents the 9 conversational leadership topics. ROOF represents the three parties to a conversation: the speaker, the audience, and the message.
  • 13. The Message Blueprint VowsValuesVision VISION communicates to your audience the future you are working to create. VALUES communicate to your audience what is most important to you and how you make decisions. VOWS communicate to your audience how they can count on you to lead them into the future. The Foundation represents the 3 building blocks of trust Learn More: MasterClass Intro
  • 14. TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5 TOPIC 6 TOPIC 7 TOPIC 8 TOPIC 9 To answer each of the leadership questions, we will be selecting specific topics from the Frame. The Frame represents the 9 conversational leadership topics The Message Blueprint
  • 15. TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5 TOPIC 6 TOPIC 7 TOPIC 8 TOPIC 9 S olution I ntroduction I deation E ducation N arrationeroic Keynote D irection H WHO = Introduction WHEN = Narration WHICH = Solution WHAT = Ideation WHERE = Direction HOW = Education WHY = Heroic Keynote Select topics from the Frame to answer the leadership questions
  • 16. Vision MARKET STRATEGY TIMELINE SKILLS & RESOURCES PRODUCT OR SERVICE CASE STUDY BIG PICTURE BRAVE STAND BOLD PROMISE D irection WHERE = Direction MARKET: What is going on in the world, our industry, our company? STRATEGY: What decisions and plans will we make? TIMELINE: What milestones are we committing to? The Message Blueprint To answer “Where are we going?”, let’s talk about Direction
  • 17. Primary Title Primary Subtitle / Use 3 topics to create a storyboard outline Storyboard your “Town Hall” presentation Focus each slide around a key question or topic STORYBOARD Part III
  • 18. MARKET Template TIMELINE STRATEGY Heroic Invitation 1 5 3 2 6 4 7 D irection Town Hall Presentation / Take the three topics (Market, Strategy, and Timeline) and use them to create an outline to speak about Direction. In our template, note that there are 2 slides for each topic. You can always add more. The final slide is a Heroic Invitation that inspires your audience to take action.
  • 19. MARKET Where we are today Slide 1 D irection Town Hall Presentation / Slide 1 communicates “Where we are today?” The goal for this opening slide is to immediately connect with your audience. Show that you can relate to what they are going through and how they are feeling. Share your personal experiences as well.
  • 20. /MARKET Where we are today Where we are going Slide 2 D irection Town Hall Presentation Slide 2 communicates “Where we are going?” Focus your audience's attention on the positive future you are creating together. Your audience looks to you to have a clearer vision of the future than they currently have. Be clear and specific with your details.
  • 21. Vision MARKET STRATEGY Where we are today Dashboard Readings Where we are going Slide 3 D irection Town Hall Presentation Slide 3 reports on the emotional & financial state of your organization, team or family. A dashboard helps you show that you are interested in both the mental health and the financial health of your audience. Dashboard readings measure the current status, and give us a strong foundation from which we can make good decisions.
  • 22. / Vision MARKET STRATEGY Where we are today Dashboard Readings Where we are going Taking Action Slide 4 D irection Town Hall Presentation Slide 4 outlines your plans and strategy. Help your audience focus their attention. Teach them the specific actions to take and the best practices to follow. Be transparent. Give answers you do have. Commit to finding the answers you don't. Use your values to guide your critical decisions and actions.
  • 23. Values MARKET TIMELINE STRATEGY Vision Where we are today Personal Commitments Dashboard Readings Where we are going Team Commitments Taking Action Slide 5-6 D irection Town Hall Presentation / / / Slide 5 and 6 is about commitments. Start by sharing your personal commitments. Continue by asking for commitments from your team. Commitments are "the best of your energies and skills”, as President Kennedy requested in his speech "We go the the moon”
  • 24. Values MARKET TIMELINE STRATEGY Heroic Invitation Vision Where we are today Personal Commitments Dashboard Readings Where we are going Team Commitments Taking Action ValuesVision Vows Slide 7 D irection Town Hall Presentation / Slide 7 invites your audience into action. The invitation is expressed in 3 parts: •Recommit to the shared VISION, the Big Picture of the world you are creating •Live the shared VALUES, the Brave Stand for what is important to your audience •Fulfill the collective VOWS, the Bold Promise to perform with excellence.
  • 25. 2 Town Hall Presentation Where we are today Where we are going Dashboard Readings Taking Action Your Commitments Team Commitments Heroic Invitation / / Download Template
  • 26. Primary Title Primary Subtitle / Part IV Introduction to the Connection Triangle Create the experience of connection with 6 skills Connect with the hearts & minds of your audience CONNECT
  • 27. VisionPoor presenters fail to connect with their audience This scene takes place ALL over the world. Audience members disconnect from the presenter becoming confused, bored, and comatose. The reason is a failure to connect. It’s time to put an end to all of this! / This is way too many words. This is because I have to read my slides I don’t know my material. I’m squeezing in way too much information thinking that quantity is better than quality. • Bullets make it seem that • I’m organized. But really, • I don’t know how to cut out • non relevant information. • I love my info way too much.
  • 28. VisionGreat presenters focus on creating connection. / The world needs MORE of these presentations! Leaders connect with their audiences to build relationships and deepen trust. Audience members are engaged, and become providers of money, support and reputation.
  • 29. VisionGreat presentations connect the presenter, audience and message The Message Blueprint To learn how to create connection, let’s take a look at the final piece of the Message Blueprint, the roof. The three points of the triangular roof represent: • The Presenter • The Audience • The Message
  • 30. Vision The Connection Triangle Our Connection Triangle is a framework that connects you, your audience, and your message. Each leg of the triangle is a way to measure and evaluate connection: • Presenter to Message (bottom) • Presenter to Audience (left) • Audience to Message (right) The heart represents the skills we use to connect with the heart. The light bulb represents the skills we use to connect with the mind. Conversational Leadership skills connect you with hearts and minds
  • 31. MARKET Where we are today Where we are going Slides 1-2 D irection Town Hall Presentation The first topic is MARKET, which represents your clarity of vision for the road ahead. RELATABILITY: Identify common experiences to show your audience your understanding of their situation. EMPATHY: Identify the emotions that your audience is experiencing to show the depth of your emotional intelligence. Vision Relatability & Empathy
  • 32. Vision MARKET STRATEGY Where we are today Dashboard Readings Where we are going Taking Action Slide 3-4 D irection Town Hall Presentation Comprehension Expertise Values Vision The second topic is STRATEGY, which includes major decisions based on values. COMPREHENSION: Be a great teacher. Explain the elements of your strategy with clarity and precision. EXPERTISE: Be a great curator of information. Include only the essential elements they need to succeed.
  • 33. Values MARKET TIMELINE STRATEGY Heroic Invitation Vision Where we are today Personal Commitments Dashboard Readings Where we are going TEAM Commitments Taking Action ValuesVision Vows Slide 5-7 D irection Town Hall Presentation Values Vision Vows Passion Engagement The third topic is TIMELINE, which represents your commitment to future milestones. ENGAGEMENT: Use a conversational tone to speak with (and not at) your audience. Enroll them into a shared vision of the future. PASSION: Speak with energy and enthusiasm! Show the audience how deeply you care about the shared vision.
  • 34. Vision Relatability & Empathy Comprehension & Engagement Expertise & Passion Create Connection in every presentation and conversation As a global impact leader, your primary objective is to create connection with your audiences. Invest the time to learn and master these 6 message delivery skills, and you will: •Consistently generate ROI (money, support, and reputation) from your presentations and conversations •Create and deepen trusted relationships with your key stakeholders •Achieve your mission of Global Impact Learn More: 1-1 Coaching
  • 35. Primary Title Primary Subtitle / Join us for future online MasterClass sessions Attend our Office Hours for Q&A and Best Practices Get individual coaching for upcoming presentations OHANA Part V
  • 36. UPCOMING EVENTS See our events calendar to register for future MasterClass sessions. OFFICE HOURS Online office hours are held Monday-Friday, 8-9am PST. During office hours, we will answer questions, share best practices, and help you prepare for your upcoming town hall conversations. INDIVIDUAL COACHING: For those of you who want individual assistance, book a 30 minute session with one of our executive communication coaches. www.HeroicVoice.com Future MasterClass Sessions Individual Coaching Online Office Hours We are here for you Join our Ohana