Four SEO case studies from global enterprises covering: server-side rendering (SSR), page speed optimisation, migrating a large forum, SEO-PPC efficiency optimisation.
30. User are 24% less likely to
abandon pages and ecommerce
sites when the experience is
good or better.
https://blog.chromium.org/2020/05/the-science-behind-web-vitals.html
33. 1. Minimised render-blocking JavaScript by
moving the rendering logic for a widget
from client-side to server-side
34. 2. Optimized images, including
resizing the hero image, avoiding loading
images that aren’t visible in the viewport,
and optimised PNG and SVG images